On the right.
On the right.
I hope they didn't pay some consulting firm or design firm $$$$$ to come up with that.....
(though maybe they hired some UCLA undergrads, since this logo features their colors!)
Last edited by 510Bear; 12-07-2012 at 12:03 PM.
I had to check twice that this was not some hold over article from April 1st. That is about the WORST thing I have seen EVER. I expect the Regents to laugh that one out of the building at the next meeting.
Did we pay $300K for that, too?
Horrible! Absolutely Horrible! People should be fired and blackballed for this. And what is up with the baby blue?!?! A student contest would have netted MUCH better results.
I don't like it. Frankly, I don't get it. Just my humble opinion, but it is kinda too simple and generic. I love the old logo, and always will. Having said that, Go Bears!
It is an unfinished mandala. The "C" will only be closed when the lightness of education penetrates the darkness of the void.
That is an abomination. Poor poor taste...
Horrific on every level. I work in web/new media and think this is duller than dirt and in no way reflects the institution.
Awful! This is a university, not some clever new age aromatherapy startup. Having a traditional-looking logo reinforces the image of a hallowed institution with a long, venerable history--one of the most powerful selling points a great school like Cal has. You can be sure that Harvard, Yale, etc. wouldn't even think of dreaming up some new logo like this that will inevitably look even more stupid--and dated--a few years from now!