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okaydo okaydo is offline
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New University of California logo unveiled - 12-07-2012, 11:57 AM

On the right.

http://www.chicoer.com/news/ci_22141...es-modern-logo



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510Bear 510Bear is offline
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12-07-2012, 11:58 AM

I hope they didn't pay some consulting firm or design firm $$$$$ to come up with that.....

(though maybe they hired some UCLA undergrads, since this logo features their colors!)

Last edited by 510Bear; 12-07-2012 at 12:03 PM.
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LethalFang LethalFang is offline
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12-07-2012, 12:00 PM

Quote:
Originally Posted by okaydo View Post
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socaltownie socaltownie is offline
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12-07-2012, 12:02 PM

I had to check twice that this was not some hold over article from April 1st. That is about the WORST thing I have seen EVER. I expect the Regents to laugh that one out of the building at the next meeting.
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txwharfrat txwharfrat is offline
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12-07-2012, 12:02 PM

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Originally Posted by okaydo View Post
Someone's pulling our leg. This has to be a joke... My bowel movement in the toilet this morning looked better than this ... had a nice swoopy C-like shape to it ...
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Rotton Robbie Rotton Robbie is offline
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12-07-2012, 12:02 PM

Did we pay $300K for that, too?
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golden sloth golden sloth is offline
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Is this a joke? cause if its not - 12-07-2012, 12:04 PM

Horrible! Absolutely Horrible! People should be fired and blackballed for this. And what is up with the baby blue?!?! A student contest would have netted MUCH better results.
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TiredBear TiredBear is offline
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12-07-2012, 12:04 PM

I don't like it. Frankly, I don't get it. Just my humble opinion, but it is kinda too simple and generic. I love the old logo, and always will. Having said that, Go Bears!
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Our Domicile Our Domicile is offline
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12-07-2012, 12:05 PM

Quote:
Originally Posted by 510Bear View Post
I hope they didn't pay some consulting firm or design firm $$$$$ to come up with that.....

I think about 300K gets you the Alien Egg Face-hugger Warning Logo you see pictured on the right.

High technology has it's risks. It's best to prepare for the future.
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GB54 GB54 is offline
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12-07-2012, 12:05 PM

It is an unfinished mandala. The "C" will only be closed when the lightness of education penetrates the darkness of the void.
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NYCGOBEARS NYCGOBEARS is offline
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12-07-2012, 12:06 PM

That is an abomination. Poor poor taste...
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CalWBBFan CalWBBFan is offline
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12-07-2012, 12:06 PM

Horrific on every level. I work in web/new media and think this is duller than dirt and in no way reflects the institution.

Lame.....
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cyrusthebear cyrusthebear is offline
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12-07-2012, 12:08 PM

Dude i could have made this on MS Paint in 2 minutes
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okaydo okaydo is offline
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12-07-2012, 12:10 PM

Video: http://vimeo.com/universityofcalifornia/identity
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cedarbear cedarbear is offline
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12-07-2012, 12:10 PM

Awful! This is a university, not some clever new age aromatherapy startup. Having a traditional-looking logo reinforces the image of a hallowed institution with a long, venerable history--one of the most powerful selling points a great school like Cal has. You can be sure that Harvard, Yale, etc. wouldn't even think of dreaming up some new logo like this that will inevitably look even more stupid--and dated--a few years from now!
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