http://calbears.com/news/2018/5/21/blockparty-to-brings-premium-tailgating-to-cal-football.aspx
https://blockpartypresents.com/cal/
"Blockparty will provide premium pregame football reserved tailgating packages to groups of all sizes with its custom offerings in Tailgate Town on Maxwell Family Field (immediately north of California Memorial Stadium), Live entertainment, improved food and beverage options, and tailgate games will all be incorporated in order to enhance gameday experience. All Blockparty offerings will feature bellhop services, tailgate attendants, and FanText, a SMS platform providing fans with on-demand concierge service by allowing the capability to text for instant assistance."
https://blockpartypresents.com/cal/
"Blockparty will provide premium pregame football reserved tailgating packages to groups of all sizes with its custom offerings in Tailgate Town on Maxwell Family Field (immediately north of California Memorial Stadium), Live entertainment, improved food and beverage options, and tailgate games will all be incorporated in order to enhance gameday experience. All Blockparty offerings will feature bellhop services, tailgate attendants, and FanText, a SMS platform providing fans with on-demand concierge service by allowing the capability to text for instant assistance."