As a season ticket holder, I'm already motivated to go. For me, it's what are the things which will NOT motivate me to go.
Here are the plusses:
A team that fights to the end and never gives up.
Walking through campus/campus area, and the buzz before the game.
Cal Band, particularly pre-game and the post game concert.
The student traditions from the cannon, to the yells, to hearing the Cal songs and the card stunts (as bad as they've gotten).
Fellowship with other Cal fans.
The beauty of the setting, and the architecture of CMS. Nothing compares.
Seeing the team fight and compete, win or lose. I prefer victory, but can tolerate some defeats if I feel the team performed to their ability and never gave up.
Here are the things that might de-motivate me:
A team that doesn't fight.
3 year olds doing "Bear Growls"
Hearing the words "Cal fans......" immediately at the stoppage of play. When play stops, the FIRST thing I want to hear is Cal Band. Then the marketing folks can do almost whatever they want. But give us Cal Band FIRST when play stops.
Since I come up from L.A., not knowing start times is destroying my travel enjoyment. I want to make plans ahead of time, and not knowing kickoff times is really draining me of my travel enthusiasm.
Thursday and/or Friday night games. Football was meant for Saturday afternoons. I won't fight L.A. traffic and my grueling work ethic to travel for a weekday game. Even if a Thursday or Friday night game is in L.A., I've done them before, and I hate them. Access, parking, long day........nope.
I am willing to do a night game or two. But the more games are put off into the evening, the less I get enthused.
Piped in crap.
Bottom line is this: If I wanted to watch the game only, I could stay at home and see the game in the comfort of my own couch, have my own easily accessible beverages and food, not fight for restroom time, not sit in a cramped seat that is very uncomfortable and hard to get in and out of (stadium interior seating design sucks!!!), and turn off the advertising. That's if I only wanted to watch the game. But I want the whole Cal experience. When the Cal Game Day experience is screwed up, then I'm left only with the game, and I can watch that on TV. Take note, marketing department.......and this time read your notes!