Death to the BCS is a joke of a book, frankly. Most teams report they lose money to pad their wallets, because the conference picks up the tab. But they do not report that they get the conference payout share as compensation. The Pac 12 payout to all teams includes the Bowl revenue...so to say they make no money is a lie.
You can not possibly believe that Stanfurd spent more than 2 million in bringing their team to a football game. When during the year they get it done for about $150K each week. The difference is all the parties they have for major donors, etc. As a good non-profit, they know how to pad their expense accounts.
Death to the BCS is propagated by the media who are incenses that bowl executives and college presidents instead of media executives get to decide who spends the money. Coaches are in league with the media folks because their next gig may be on ESPN, and they do not care about their institutional fortunes. I can guarantee that if anyone said to Bergenau - I can guarantee you an extra 50 million per year if you agree to a playoff - they would be off to the races. They are not idiots. The facts are that there just is not enough money in the playoff compared to the regular season to make the switch. Bowls vs the playoffs is not the issue. Playoff vs the regular season is. See college basketball for a primer on how to kill your regular season and hemorage cash to the altar of NCAA playoffs.
The Pac 12 contract - 300 million per year - was not for a playoff. It was for the regular season. That is for one conference and about half the conference games. The total package will be about 400 - 500 million per year. Compare that to the 900 million that they say the college football revenue would be through a college playoff series, and there is no comparison. The regular season should be the most important part of the college game. It is growing by leaps and bounds in popularity, and the revenues are just starting to snowball since the start of the BCS.
