As a non-Cal fan, I like your re-branding. I don't love it, but it definitely gets a better-than-neutral reaction from me. The uniforms are slightly bland, but they are also very sharp; some of their aspects are really neat, so overall I give them a positive grade.
The bear logo... isn't there always controversy whenever a new logo comes out? Half of fans always hate the new logo, and then over a period of 2-3 years, public opinion shifts, until a few years after that, no one even thinks of the old logo, and would be upset if the new one changed. This is no different than every time Facebook gets a facelift... so many people claim they are leaving Facebook, until the next update comes out, they are up in arms because the look that they previously hated is about to go away.
I think the bear logo is pretty cool, but also that it is too complicated. I don't like it on the pants because it is a bit of a visual mess-- but I DO like it as a secondary logo, occupying a small role. I would like it as a small patch sewn on a sweatshirt underneath University of California, and above Berkeley. I would like it really in a lot of places... just not where it is too busy.
Above all, I still think the "Cal" letter logo is one of the best in sports. Some might (and justifiably) call it boring or too simple, but I think its simplicity is what makes it great. I love that it stayed on your helmet, and I hope it remains your primary logo, while the bear utilizes a secondary role.
At the end of the day, only one thing is important: your logo is way cooler than stanford's, your mascot is not a tree or a boring color, and your uniforms are not boring.
The bear logo... isn't there always controversy whenever a new logo comes out? Half of fans always hate the new logo, and then over a period of 2-3 years, public opinion shifts, until a few years after that, no one even thinks of the old logo, and would be upset if the new one changed. This is no different than every time Facebook gets a facelift... so many people claim they are leaving Facebook, until the next update comes out, they are up in arms because the look that they previously hated is about to go away.
I think the bear logo is pretty cool, but also that it is too complicated. I don't like it on the pants because it is a bit of a visual mess-- but I DO like it as a secondary logo, occupying a small role. I would like it as a small patch sewn on a sweatshirt underneath University of California, and above Berkeley. I would like it really in a lot of places... just not where it is too busy.
Above all, I still think the "Cal" letter logo is one of the best in sports. Some might (and justifiably) call it boring or too simple, but I think its simplicity is what makes it great. I love that it stayed on your helmet, and I hope it remains your primary logo, while the bear utilizes a secondary role.
At the end of the day, only one thing is important: your logo is way cooler than stanford's, your mascot is not a tree or a boring color, and your uniforms are not boring.