While looking at the Cal WBB page I see that the Golden Circle has changed. If memory serves me correctly (always a 50/50 proposition), the Golden Circle tiers started at $100 two or three years ago, and last year it increased to $250. For 2026-2027 the tiers start at $500, and Beyond the Lair chats are no longer included in the lower level, although there are some new perks. My guess is that some Golden Circle members will drop off due to economics, but perhaps returnees, at the higher levels, will make up for any loss of income from those drop-offs. Another cost of competing at this level?
https://www.calathleticsfund.com/women-s-basketball-golden-circle
https://www.calathleticsfund.com/women-s-basketball-golden-circle