I've only seen this in social media (I don't recall any emails)

So in case you're not aware:

Today you can Go for Gold! Join the Cal community for a 3-day giving challenge to support Cal Athletics! Giving Link: https://t.co/auKQg8JMhd

Alums, students, parents, coaches, fans, this is your moment to show up, show out, and fuel the future. Every dollar = impact. Every gift… pic.twitter.com/xhjcBg8GDK

— Cal Athletics Fund (@CalAthFund) August 5, 2025

Today, Thursday August 7 is the last day
They have several leader boards for this fund raiser, including Most Unique Donors

https://givingday.berkeley.edu/giving-day/104753

The threatened Mens Gymnastics team seems to be getting the most love. But, the overall number and amount of donations could be/should be better. I only knew of this fundraiser from Coach Smith's talk and postings here.
I, too, didn't get any emails seeking donations. But, then the "prizes" are not very high for each challenge - and the "gift" for being an "ambassador" is a keychain - not very enticing.

One of the interesting challenges is highest percentage of team alumni giving.

raising donor funds for paying for co ****tards jay & jenny's salaries plus knowlton's buyout is probably a harder sell than chancellor lyons imagined

that would be kinda like shocky animal rescue advocacy fundraising for hiring michael vick as an animal facility director, tuff sell for sure