mighty bears;842522929 said:
I heard an estimate re: the money Missy could have made if she hadn't come to Cal. It was also in the 3 to 5 million dollar range. I heard this second-hand from someone who heard it from a sports agent.
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Couple of articles from 2012 which projected Missy's potential earnings if she had gone pro after London:
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http://www.forbes.com/sites/aliciajessop/2012/08/03/college-or-pro-missy-franklin-may-miss-out-on-big-endorsement-dollars-by-competing-at-the-collegiate-level/MediaLink's Fernandez, who previously was involved with AT&T's sports marketing side, expects similar endorsement numbers for Franklin. Fernandez said, "Given the market value of comparable situations, you could project endorsement earnings potential over the next 4 years between $7-$10 million (if not more, I tend to be conservative). She is on every major sponsors radar."
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Olympic Swimmer Missy Franklin Worth Millions to UC Berkeley[/SIZE]
http://swimswam.com/olympic-swimmer-missy-franklin-worth-millions-to-cal-berkeley/According to the Sports Business Journal, Franklin would have earned roughly $1.5 million in endorsement revenue if she had turned pro, making her ineligible for NCAA competition.
I'll go this far: Between the post London and pre-Rio Olympic rush, August 2012 to April 2015, Franklin could have generated at least $2.5 million in endorsement revenue had she turned pro, 1.5 million after London, and another million over the following two years. By becoming a Golden Bear, which she'll be for the rest of her life, she'll impact Cal Berkeley's bottom-line over and above that value. It is a perfect match, a university with an international profile, big assets to support, and, potentially, big assets to build. Franklin will, as most Golden Bear alumni, be a passionate supporter for many decades to come.
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Some international opinions on whether Katie Ledecky should swim in college can be perused in the comments section here (buried amidst all the heated debate on who, Phelps or Ledecky, = Swimmer of the Century lol):
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http://www.swimvortex.com/u-s-nats-comeback-gains-momentum-as-michael-phelps-scares-200-im-world-record/--------
