Cal introduced its 19th men’s basketball coach Monday at Haas Pavilion. If positive words and attitude were all that is needed to produce a winner on the basketball floor, Mark Madsen would have taken the Golden Bears to the airport and flown to Houston to compete in the National Championship game that evening.
Alas, more is needed. In the case of a basketball program that could not fog a mirror last season, producing the worst record in the program’s more-than-a-century history, a LOT more is needed.
Madsen hit all the right notes in his introductory ceremony, televised on the PAC-12 Network. He acknowledged that he had attended high school at San Ramon Valley, coached by a man who had played under Pete Newell at Cal. He pointed out that he wound up majoring (at Stanford) in economics because of the passion of his high school econ teacher, a Cal alumna. He acknowledged Cal alum Leon Powe in the audience, along with many other stellar names from the school’s rich basketball past – Sean Lampley, Tony Gonzalez, Jaylen Brown, Jason Kidd, and several others.
However, that econ degree (and subsequent MBA) might not have trained Madsen to do medical triage – he repeatedly referred to Cal as “a sleeping giant”, when the very few who came out to watch the latest version play this past season are well aware that it was comatose, at best, if not deceased.
Madsen has a long, uphill fight to bring the program from its current state (irrelevant on the national, and even on the local, stage) back to where he can honestly smile at the parents of recruits and say, without crossing his fingers, that “Cal is exactly where your son needs to be at this stage of his basketball career.”
I’m not betting against him.
As a player, Madsen stayed at Stanford for four years – and appeared in the Dance all four seasons. He then went on to have an NBA career that lasted nine seasons (and has a pair of rings to show for it), and a coaching career of six more including a D- (now G-) League assignment. His playing career was recent enough that he can show clips of himself in high definition, and he can honestly speak to students about the benefits of playing four years in a single location. He can look a recruit (or a transfer portal possibility) in the eye and say he coached Kobe Bryant, LeBron James and Steve Nash. He can say he shared NBA floors with Shaquille O’Neal (who famously said Madsen left him bruised and battered in practice), Bryant and Kevin Love.
But perhaps the most important thing Madsen can say is, he took a small, unglamorous WAC school in Orem, Utah (if you can place it on a map without looking you were either born there or went to school there) that was just six years removed from the Great West Conference and brought them to the Final Four of the NIT in just four years. WAC Coach of the Year for this past season, 11-19 his first year, Madsen’s teams won 48 games in his final two seasons in the Utah Valley.
Yep. A track record at building a program. Now, some alumni are going to say that you aren’t building a program that already has 115 years of history and some banners in the rafters; you are resurrecting it, or rebuilding it. Don’t bring that weak stuff in this conversation. If you watched last year’s squad (and I know if you did, because I could count most of you on my fingers), you know it’s generous to say that Madsen’s first job will be to sweep away the rubble and see if there is any usable foundation left.
“First thing I want to do,” said the 47-year old, “is build a chain link fence around California and keep the best players from California, AT California.” That was as close as he got to discussing the fact that only two Power 5 schools will remain in the conference in California after UCLA and USC defect to the Big 10.
Madsen acknowledged the role of NIL in modern roster building. He repeatedly harped on the fact that the NIL committee at Cal “is looking at having kids give back to the community, be involved in things outside of basketball.” For a family-oriented (Madsen’s newest child, Anastasia, was born the day before his press conference, and he was presented with a Cal basketball onesie for her, to his obvious delight), up-front LDS Church member, these things would matter. He, and Cal AD Jim Knowlton, both referenced “winning the right way with NIL”, and Madsen said multiple times “I support NIL, but it is NOT pay-for-play”. It remains to be seen whether recruits share his enthusiasm about giving back, but he only needs to find a few each year, and, I wouldn’t bet against him doing that.
Every person I spoke to Monday, whether coaches, players, or media, all said some variation of “the hardest thing to grasp about Mark Madsen is, what you see in front of you is exactly who, and what, he is.” Transparency and honesty were words I heard a lot. Former Cal coach Mike Montgomery was quoted as saying, “Mark will hit you in the nose, maybe breaking it, but he will also grab a towel and be the first to help you up.” Hard-nosed himself, he earned the sobriquet “Mad Dog” while at SRVHS, and it has stuck.
“I am so fired up, ready to work, I’ve been working the portal ever since the announcement, working with the current players – we can do this thing,” Madsen said. “There are great things ahead. I am well aware of the tradition of the past here, and we can get there. And it’s not going to take as long as everyone thinks.” To further whet your appetite for next season, Madsen wants to “play aggresively up-tempo basketball”, noting, “no kids want to play slow.”
The enthusiasm was palpable. I’m as skeptical as anyone about this program, but I can certainly see how it would be hard for any parents to invite Madsen into their home and not come away Madsen, and Cal, fans. The man is relentlessly positive.
Dave Newhouse, eminence grise among Bay Area sportswriters, said he was sent to cover Madsen at the Final Four in 1998. En route to that appearance, Newhouse built a relationship with Madsen, and said “each game, he would tell me beforehand exactly what it would take to win the next contest. He had a coach’s mentality and understanding even then.”
I wouldn’t bet against him.