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Rivera Named General Manager Of California Football Program

March 20, 2025
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BERKELEY – Ron Rivera, a former All-American linebacker at Cal who went on to a highly successful professional playing and coaching career in the NFL, has been named General Manager of the Golden Bear football program, Chancellor Rich Lyons announced Thursday.

In this newly created role, Rivera will report to Chancellor Lyons while Travers Family Head Football Coach Justin Wilcox will continue to report to Director of Athletics Jim Knowlton, who also reports to Lyons. This will help strengthen Cal's football program and ensure it can compete and win at the highest level. The General Manager will also focus on revenue generation and fundraising. The position will be fully funded by private philanthropy.

"The football program is an indispensable part of our university and our community. And, so, we are taking the steps necessary so that the team can excel in the changed landscape of intercollegiate athletics," Lyons said. "The combination of Ron's incredible football acumen and his powerful dedication to his alma mater makes him a perfect fit for this new role. It is an unprecedented opportunity to achieve the excellence I know our program is capable of."

Rivera played linebacker at Cal from 1980-83 before being drafted by the Chicago Bears in the second round of the NFL Draft. He enjoyed a nine-year playing career, winning the Super Bowl in 1985.

Rivera went on to have a successful coaching career, including stints as the head coach of the Carolina Panthers and Washington Commanders. During his time with the Panthers, he was twice named the NFL Coach of the Year and led the team to the Super Bowl in 2015. He spent 13 years as an NFL Head Coach.

"I am fired up to be coming home," Rivera said. "My love and passion for Cal has never changed, and I couldn't be more excited about the future of our football program. I look forward to working with Chancellor Lyons as we look to Jim Knowlton, Justin Wilcox and all of our staff and players to compete for championships as we move forward in this new and rapidly changing era of college football."

"Chancellor Lyons and I have been discussing the potential for this role for quite some time, and to be able to fill this role with someone like Ron Rivera is beyond exciting," Knowlton said. "Not only does Ron understand football and the increasingly complicated landscape of intercollegiate athletics, he is fully committed to the ideals of the Cal student-athlete. This is a huge moment in time for our football program."

UC Berkeley is the latest in a growing number of universities that have decided to create a General Manager position. Chancellor Lyons wants to ensure Cal's football program can excel, and in order for that to happen, and for the student athletes to thrive, he wants to allow the head coach to focus on the team's performance, while the General Manager provides the leadership and expertise that will enable the program to successfully compete in the dramatically changed world of intercollegiate athletics. Today intercollegiate athletics programs must successfully address the challenges and opportunities presented by collectives, new rules regarding student-athlete compensation, a highly active transfer portal,and conference realignment

Rivera has remained connected to the University over the years. He and his wife, Stephanie, are Builders of Berkeley and have been consistent supporters of Cal's football, women's basketball, softball and golf programs. Stephanie Rivera played basketball at Cal and is a UC Berkeley Foundation Trustee and California Legends Collective board member. 

"I couldn't be more excited to welcome Ron Rivera to this role," Wilcox said. "Ron has a passion for Cal football and loves this University. To have him help guide our program forward during these fast-changing times will be critical to our success."

Discussion from...

Rivera Named General Manager Of California Football Program

13,075 Views | 36 Replies | Last: 1 mo ago by Bearly Clad
MoragaBear
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2:39p, 3/20/25
Staff
Transcript and story on the zoom presser to follow later today
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Shocky1
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2:45p, 3/20/25
jim, if wilcox is still reporting to knowlton then this is just rearranging the chairs on the titanic to be honest with u
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MoragaBear
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In reply to Shocky1 • 2:52p, 3/20/25
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Shocky1 said:
jim, if wilcox is still reporting to knowlton then this is just rearranging the chairs on the titanic to be honest with u
If that's the case, and it looks like it may be, he's coming in with at least one hand tied behind his back.
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BearSD
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3:08p, 3/20/25
How does Rivera's role compare to Luck's at Stanford?
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CAL4LIFE
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In reply to MoragaBear • 3:11p, 3/20/25
MoragaBear said:
Shocky1 said:
jim, if wilcox is still reporting to knowlton then this is just rearranging the chairs on the titanic to be honest with u
If that's the case, and it looks like it may be, he's coming in with at least one hand tied behind his back.







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MoragaBear
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3:16p, 3/20/25
Staff
Here's my questions on logistics and hiring and firing power along with his thoughts on if they're poised to get beyond their run of 5 and 6 win seasons:

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Shocky1
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3:35p, 3/20/25
^ lyons is clueless as ****
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NVBear78
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In reply to BearSD • 3:45p, 3/20/25
BearSD said:
How does Rivera's role compare to Luck's at Stanford?


That is a good question! Don't recall any comments from Luck in the write up of Troy Taylors recent issues at Stanfurd.


I do believe it is possible that even if Rivera's role and responsibilities are not perfect, he will still be a big help to the program and moving forward. The fact that Rivera reports directly to Lyons is positive.
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HKBear97!
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In reply to MoragaBear • 3:51p, 3/20/25
MoragaBear said:
Here's my questions on logistics and hiring and firing power along with his thoughts on if they're poised to get beyond their run of 5 and 6 win seasons:

Thanks for sharing. Sounds more like a marketing function than anything else. If that's the case, hopefully he gets some resources to help put together a competent marketing department.
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206E26
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4:14p, 3/20/25
Very unfortunate that Coach Wilcox will continue to report to Knowlton. Unless Rivera has the unilateral authority to terminate Wilcox I will continue not to donate to the football program.
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Econ141
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4:46p, 3/20/25
Why do they call it a GM position when this just sounds like he's a fundraiser? Hard to tell how this changes anything. People have given the football program a lot of money and Jim, who looks to be still in charge with Wilcox under him, didnt do squat with sub500 records for many years. Beginning to question whether Lyons is truly an innovator. This seems so damn lukewarm when what was needed was a paradigm shift.
Give to Cal Legends!

https://calegends.com/donation/ Do it now. Text every Cal fan you know, give them the link, tell them how much you gave, and ask them to text every Cal fan they know and do the same.
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calbear91
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5:32p, 3/20/25
I recommend people give Lyons and Coach Rivera the benefit of the doubt. Clearly, Lyons makes clear he understands what's at stake. Completely. At the end of the video he reiterates that the team must win. Who reports to who on paper is less important than who Lyons is listening to. He's clearly going to be listening to Ron. If Ron says Wilcox must go, Wilcox will go. Or Ron would go! There is no chance Lyons would bring Ron in and not listen closely to his recommendations!
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BearSD
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In reply to calbear91 • 5:43p, 3/20/25
calbear91 said:
Who reports to who on paper is less important than who Lyons is listening to. He's clearly going to be listening to Ron. If Ron says Wilcox must go, Wilcox will go. Or Ron would go! There is no chance Lyons would bring Ron in and not listen closely to his recommendations!
That sounds right. Reading between the lines of the comments on that video clip: Rivera's most important task, other than fundraising, is to put a close eye on Wilcox and the whole program between now and the end of the year.

When a corporation's board of directors hires a former CEO to be a consultant and a resource for their current CEO, most likely the board is doing it because they want someone who has done the job before to observe and evaluate the current CEO.
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calumnus
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In reply to BearSD • 7:06p, 3/20/25
BearSD said:
calbear91 said:
Who reports to who on paper is less important than who Lyons is listening to. He's clearly going to be listening to Ron. If Ron says Wilcox must go, Wilcox will go. Or Ron would go! There is no chance Lyons would bring Ron in and not listen closely to his recommendations!
That sounds right. Reading between the lines of the comments on that video clip: Rivera's most important task, other than fundraising, is to put a close eye on Wilcox and the whole program between now and the end of the year.

When a corporation's board of directors hires a former CEO to be a consultant and a resource for their current CEO, most likely the board is doing it because they want someone who has done the job before to observe and evaluate the current CEO.


For whatever Rivera is accepting in compensation to be a "consultant" he would have gladly accepted to be the Head Coach. Ron Rivera could be the Cal Head Coach right now for no additional expense over what we are paying (maybe less as Wilcox's salary is a fixed cost but with an obligation to mitigate if he is fired).

Basically we have punted when time is running out and we need to score.

It would be just like Cal for Rivera to get a job offer elsewhere while we dither.

Meanwhile it has been two years since the Munger investigation of McKeever concluded and their investigation of Knowlton began….

Really disappointed in Lyons. He needed to be bold immediately. He is about to get caught up in massive budgetary issues that threaten the university itself and will leave sports as an afterthought.
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Son-of-California
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8:20p, 3/20/25
My understanding is he has zero interest in coaching. Let him do his thing. Go Bears!!!
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calumnus
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In reply to Son-of-California • 8:42p, 3/20/25
Son-of-California said:
My understanding is he has zero interest in coaching. Let him do his thing. Go Bears!!!


Is this the latest "WSU is Kyle Smith's dream job, he would never take a job in the Bay Area"? Absolving Knowlton of his incompetence.

Or "Wilcox was the only coach who would take the Cal job"? Absolving Williams and Knowlton of their incompetence.

Then we were told by insiders "Carol Christ is doing more than any other PAC-10 CEO to get us into the B1G." Despite all the evidence to the contrary.

Less than a year ago we were being told Cal couldn't afford Rivera and he would never come here for less than he could make in the NFL. I was ridiculed for suggesting it was even a possibility.

Now that he has come here, we are supposed to believe he wouldn't have come if he had been offered the coaching position when he always says he loves coaching and wanted to coach at Cal before he is done?

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HKBear97!
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In reply to BearSD • 8:56p, 3/20/25
BearSD said:
calbear91 said:
Who reports to who on paper is less important than who Lyons is listening to. He's clearly going to be listening to Ron. If Ron says Wilcox must go, Wilcox will go. Or Ron would go! There is no chance Lyons would bring Ron in and not listen closely to his recommendations!
That sounds right. Reading between the lines of the comments on that video clip: Rivera's most important task, other than fundraising, is to put a close eye on Wilcox and the whole program between now and the end of the year.

When a corporation's board of directors hires a former CEO to be a consultant and a resource for their current CEO, most likely the board is doing it because they want someone who has done the job before to observe and evaluate the current CEO.


LOL. So that puts Rivera in the odd position of fundraising for Wilcox's buyout? Awkward!
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sycasey
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In reply to calumnus • 10:39p, 3/20/25
calumnus said:
BearSD said:
calbear91 said:
Who reports to who on paper is less important than who Lyons is listening to. He's clearly going to be listening to Ron. If Ron says Wilcox must go, Wilcox will go. Or Ron would go! There is no chance Lyons would bring Ron in and not listen closely to his recommendations!
That sounds right. Reading between the lines of the comments on that video clip: Rivera's most important task, other than fundraising, is to put a close eye on Wilcox and the whole program between now and the end of the year.

When a corporation's board of directors hires a former CEO to be a consultant and a resource for their current CEO, most likely the board is doing it because they want someone who has done the job before to observe and evaluate the current CEO.


For whatever Rivera is accepting in compensation to be a "consultant" he would have gladly accepted to be the Head Coach. Ron Rivera could be the Cal Head Coach right now for no additional expense over what we are paying (maybe less as Wilcox's salary is a fixed cost but with an obligation to mitigate if he is fired).

Basically we have punted when time is running out and we need to score.

It would be just like Cal for Rivera to get a job offer elsewhere while we dither.

Meanwhile it has been two years since the Munger investigation of McKeever concluded and their investigation of Knowlton began….

Really disappointed in Lyons. He needed to be bold immediately. He is about to get caught up in massive budgetary issues that threaten the university itself and will leave sports as an afterthought.

Yup, the issue is that even if the right intentions are there, this is all happening too slowly. Cal could once again be out of a conference in 3 or 4 years and improvement needs to happen immediately to make our case to remain a power school. No one seems to understand the timeline.
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oregoncalbear
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10:47p, 3/20/25
I think the setup puts Ron in a position to influence Lyons as much and likely more than Knowlton - which would threaten Jim Knowlton's existence.
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calumnus
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In reply to oregoncalbear • 4:40a, 3/21/25
oregoncalbear said:
I think the setup puts Ron in a position to influence Lyons as much and likely more than Knowlton - which would threaten Jim Knowlton's existence.


I was a little discouraged by the degree Ron praised Knowlton and talked about him being a very experienced AD. He was career military. He became the Air Force AD in 2015 and the Cal AD in 2018. He has never hired a football coach. Moreover, he has been a horrible AD for Cal at the worst possible time in our history. As I said soon after Christ hired him, we will be lucky if we even have an athletics program when he is done.
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BearOnABike
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In reply to calumnus • 7:57a, 3/21/25
calumnus said:
oregoncalbear said:
I think the setup puts Ron in a position to influence Lyons as much and likely more than Knowlton - which would threaten Jim Knowlton's existence.


I was a little discouraged by the degree Ron praised Knowlton and talked about him being a very experienced AD. He was career military. He became the Air Force AD in 2015 and the Cal AD in 2018. He has never hired a football coach. Moreover, he has been a horrible AD for Cal at the worst possible time in our history. As I said soon after Christ hired him, we will be lucky if we even have an athletics program when he is done.
I agree with oregoncalbear. Knowlton knows Ron is an existential threat. His body language at the presser was disengaged. He kept looking down for long periods of time...probably looking on Craigslist for jobs. All the praise of Knowlton by Ron and Rich was just PR. I think he has a year to find a job before the AD position is reworked with a lower salary. The sticking point in all this is his contract.
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RighteousGoldenBear
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In reply to HKBear97! • 9:51a, 3/21/25
HKBear97! said:
MoragaBear said:
Here's my questions on logistics and hiring and firing power along with his thoughts on if they're poised to get beyond their run of 5 and 6 win seasons:

Thanks for sharing. Sounds more like a marketing function than anything else. If that's the case, hopefully he gets some resources to help put together a competent marketing department.
Best marketing campaign is winning football games.

I really hope they are putting Rivera's skills to better use.
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HearstMining
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In reply to BearOnABike • 10:10a, 3/21/25
BearOnABike said:
calumnus said:
oregoncalbear said:
I think the setup puts Ron in a position to influence Lyons as much and likely more than Knowlton - which would threaten Jim Knowlton's existence.


I was a little discouraged by the degree Ron praised Knowlton and talked about him being a very experienced AD. He was career military. He became the Air Force AD in 2015 and the Cal AD in 2018. He has never hired a football coach. Moreover, he has been a horrible AD for Cal at the worst possible time in our history. As I said soon after Christ hired him, we will be lucky if we even have an athletics program when he is done.
I agree with oregoncalbear. Knowlton knows Ron is an existential threat. His body language at the presser was disengaged. He kept looking down for long periods of time...probably looking on Craigslist for jobs. All the praise of Knowlton by Ron and Rich was just PR. I think he has a year to find a job before the AD position is reworked with a lower salary. The sticking point in all this is his contract.
I think Knowlton looks badly constipated.
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Oakbear
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10:17a, 3/21/25
"Really disappointed in Lyons. He needed to be bold immediately. He is about to get caught up in massive budgetary issues that threaten the university itself and will leave sports as an afterthought."

the shockster oversold Lyons, he seems to be just another bureaucrat

If there is nothing in the McKeever situation, then at least say so? hearing nothing is just bureaucracy in action
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Bearly Clad
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11:38a, 3/21/25
Watch Ron pull a Gregg Popovich and hire himself as HC from his GM chair. It was wildly unpopular at the time for San Antonio but we'd probably throw a parade, especially if it came with Knowlton getting a boot to the ass out the door
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Shocky1
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11:43a, 3/21/25
oak, we're on the same page, this disappointing move by lyons to rely upon knowlton is not only surprising but also absolutely bewildering in the face of the existential financial crisis facing berkeley

now is the time to make a clean break for football from the athletic department and keep in mind that kennedy/cooper still hold all the cards in getting football autonomy from the con artist...all of rich's grandiose dreams of a world with 30+ sports teams die without their financial support of football...endowing 4 more sport teams like tennis in the manner of the well supported golf program is not gonna change the ongoing debt of the athletic department & it's inept mismanagement

shocky did multiple public information requests re: the mckeever fiasco with the chancellor office's super spy (kinda like gabriel allon in daniel silva's fabulous novels) dan mogulof which pieced together clearly show that lyons is not gonna green light knowlton's termination on this issue
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BearSD
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In reply to Bearly Clad • 2:43p, 3/21/25
Bearly Clad said:
Watch Ron pull a Gregg Popovich and hire himself as HC from his GM chair. It was wildly unpopular at the time for San Antonio but we'd probably throw a parade, especially if it came with Knowlton getting a boot to the ass out the door


Popovich was 45 when he appointed himself HC of the Spurs. Rivera is 63. On top of that, coaching a college team today is a much larger headache. Rivera is IMO more possibly the next AD.
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Pittstop
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In reply to HKBear97! • 2:45p, 3/21/25
HKBear97! said:
BearSD said:
calbear91 said:
Who reports to who on paper is less important than who Lyons is listening to. He's clearly going to be listening to Ron. If Ron says Wilcox must go, Wilcox will go. Or Ron would go! There is no chance Lyons would bring Ron in and not listen closely to his recommendations!
That sounds right. Reading between the lines of the comments on that video clip: Rivera's most important task, other than fundraising, is to put a close eye on Wilcox and the whole program between now and the end of the year.

When a corporation's board of directors hires a former CEO to be a consultant and a resource for their current CEO, most likely the board is doing it because they want someone who has done the job before to observe and evaluate the current CEO.


LOL. So that puts Rivera in the odd position of fundraising for Wilcox's buyout? Awkward!


And maybe Knowlton's, too.
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TandemBear
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In reply to BearOnABike • 3:36p, 3/21/25
"...probably looking on Craigslist for jobs."

WE SHOULD BE SO LUCKY! No way. He's holding onto this money train for as long as he can! He walks away, he gets NOTHING. He gets fired? He'll weasel some outrageous golden parachute outta the University.

After this, he slips into Colorado retirement, never to be seen again.
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Fred Bear
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4:13p, 3/21/25
The good news is that more and more Cal fans are realizing that the emperor wears no clothes. But as long as there are donors who resist the obvious truth staring them in the face that nothing will ever change with Cal football until Wilcox and Knowlton are gone, Cal will continue trying to sell you on .500 seasons and the occasional bowl and consider it good enough.

The only thing that Cal listens to is when you stop giving them money. So if you want change, vote with your wallet. If they lose enough money, you can force change.

https://media1.tenor.com/m/KXTPLQvQRPoAAAAC/caddyshack-judge.gif
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sycasey
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In reply to HearstMining • 5:40p, 3/21/25
HearstMining said:
BearOnABike said:
calumnus said:
oregoncalbear said:
I think the setup puts Ron in a position to influence Lyons as much and likely more than Knowlton - which would threaten Jim Knowlton's existence.


I was a little discouraged by the degree Ron praised Knowlton and talked about him being a very experienced AD. He was career military. He became the Air Force AD in 2015 and the Cal AD in 2018. He has never hired a football coach. Moreover, he has been a horrible AD for Cal at the worst possible time in our history. As I said soon after Christ hired him, we will be lucky if we even have an athletics program when he is done.
I agree with oregoncalbear. Knowlton knows Ron is an existential threat. His body language at the presser was disengaged. He kept looking down for long periods of time...probably looking on Craigslist for jobs. All the praise of Knowlton by Ron and Rich was just PR. I think he has a year to find a job before the AD position is reworked with a lower salary. The sticking point in all this is his contract.
I think Knowlton looks badly constipated.

Just looking at that guy, you can see why people don't want to donate to his program.
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calumnus
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2:57a, 3/22/25
Seems notable that Wilcox was not included in the press conference.
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DiabloWags
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In reply to calumnus • 10:50a, 3/22/25
calumnus said:
Seems notable that Wilcox was not included in the press conference.


And the fact that they did this presser via Zoom. So typiCAL.
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bluehenbear
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11:33a, 3/22/25
Would changing Wilcox's reporting structure require a new contract? Maybe that's why he still has to report to JK?
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Bearly Clad
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In reply to BearSD • 6:27p, 3/22/25
BearSD said:
Bearly Clad said:
Watch Ron pull a Gregg Popovich and hire himself as HC from his GM chair. It was wildly unpopular at the time for San Antonio but we'd probably throw a parade, especially if it came with Knowlton getting a boot to the ass out the door


Popovich was 45 when he appointed himself HC of the Spurs. Rivera is 63. On top of that, coaching a college team today is a much larger headache. Rivera is IMO more possibly the next AD.
Fair enough, and all good points. Though, tbh, I wasn't really serious about it. In my wildest scenario Stephanie takes over as AD, Ron is HC & GM for a couple seasons as a bridge to the next coach, and they work on enticing Davis Webb back as HC for an extended period. That's pie-in-the-sky stuff though and we know that the Cal reality takes us down to Earth real fast
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