I copied the quotes below from UA's Q4 earnings call. UA admitted (again - see my prior posts) that it is just trying to get out of long-term contracts that it doesn't like anymore. It is shifting marketing dollars into other things. There's nothing about Cal/UCLA doing anything to invalidate the deals. UA just doesn't want them anymore and is making up excuses to walk away from them.
"When considering our restructuring efforts on how that impacted or will continue to affect our overall cost structure, it's essential to remember that most of these efforts have been related to future cost avoidance versus current cost reductions. That said, we have realized underlying SG&A benefits in certain areas. However, it's not as simple as cutting costs to gain leverage. As we mentioned, early within our restructuring efforts, our main objective was to unburden ourselves of decisions and commitments made when we expected to be a much larger company than we are now. Within those scenarios, there was also an expected level of productivity that was never realized. As a business in pursuit of brand right growth, we will continue to invest in driving that growth and for us specifically that means marketing, IT, and elevating our international and D2C footprints. More simply put, while the absolute SG&A dollars may not change much in the near term, I'd underscore that the productivity and return on the investments that we are making are appropriately greater than just a few years ago, and should market factors impact our growth track in the near term, we're now also capable of flexing and managing our costs with greater discipline and optionality to maintain a more consistent profitability trajectory."
"From an SG&A perspective, as Patrik detailed, we believe we have appropriately rebased our cost structure and we believe the improved discipline and processes we currently have in place have instilled a more return-based approach to our investments that should drive greater prioritization into the areas that deliver the highest return and support our long-term growth opportunities. However, critical areas like DTC, international, and marketing will require us to continue investments to support our growth expectations. Therefore, we are planning on slight SG&A growth for the year."
"When considering our restructuring efforts on how that impacted or will continue to affect our overall cost structure, it's essential to remember that most of these efforts have been related to future cost avoidance versus current cost reductions. That said, we have realized underlying SG&A benefits in certain areas. However, it's not as simple as cutting costs to gain leverage. As we mentioned, early within our restructuring efforts, our main objective was to unburden ourselves of decisions and commitments made when we expected to be a much larger company than we are now. Within those scenarios, there was also an expected level of productivity that was never realized. As a business in pursuit of brand right growth, we will continue to invest in driving that growth and for us specifically that means marketing, IT, and elevating our international and D2C footprints. More simply put, while the absolute SG&A dollars may not change much in the near term, I'd underscore that the productivity and return on the investments that we are making are appropriately greater than just a few years ago, and should market factors impact our growth track in the near term, we're now also capable of flexing and managing our costs with greater discipline and optionality to maintain a more consistent profitability trajectory."
"From an SG&A perspective, as Patrik detailed, we believe we have appropriately rebased our cost structure and we believe the improved discipline and processes we currently have in place have instilled a more return-based approach to our investments that should drive greater prioritization into the areas that deliver the highest return and support our long-term growth opportunities. However, critical areas like DTC, international, and marketing will require us to continue investments to support our growth expectations. Therefore, we are planning on slight SG&A growth for the year."