Oski87 said:
Stunned and saddened. Growing up in SF, this seems to me to be a death knell of the city I knew. Next thing you know, It's it is going to be gone.
I spent almost a decade going to Anchor Brewing on the last Friday before Christmas with friends for their free tour, kicking off a fun weekend/reunion. Fritz was often there, working, greeting his guests, too, but mostly actually working.
While I was bummed yesterday, I was not stunned. The writing had been on the wall for quite some time. Basically, this was coming the day Fritz sold. Obviously, he could not own it forever. But he kept the place true. Once he left, there was little hope those private investment type would keep things churning. As expected, they got away from what made Anchor great and tried and failed to keep up with the newest fads. The coming failure was even more obvious when a conglomerate (Sapporo) took over a few years ago. When they re-designed the iconic label a couple years back, you might as well have started carving the tombstone. Then, last month they announced they would cease national distribution and would not be releasing the Christmas Ale. Which...***? Anchor's Christmas Ale is a cherished tradition. So, I figured this news would come sooner rather than later, but figured they might make it through the year instead of just two more weeks.
But just as discussion of the demise of the City is overblown, so is the discussion surrounding the closure of Anchor. The brewery has closed and re-opened many times over the last 100+ years. Someone with at least half a brain will realize that the brand and the beer are still marketable and will buy it up and get things going again. Hopefully that person has an appreciation for Anchor Steam and SF and will tend to the brewery like Fritz did.