Jeff82 said:
There used to be a family package in the 70s and early 80s where you could buy a season ticket good for two adults and three tickets to sit in the southwest corner, a prime location for firing Carnation malted tops into the south end zone. Among other things, I was looking right at Steve Sweeney when he caught the winning pass with time expiring against Stanford.
You could also bring in bags of food and drink. My parents, my brother, sister and I would all go. When we got bored, we would go across to what is now the rugby field to run around. That was part of my parents' brainwashing to go to Cal. Too bad the school doesn't want to do anything like that now to try and get a future fanbase.
Definitely had that into the 90s, took my daughters to every game, they became huge Cal fans and worked hard to get into Cal, the only school they ever wanted, only to be severely disappointed when they didn't get in despite doing everything right. I felt bad about pushing Cal their entire childhoods afterwards. I even temper my Cal fandom around them now.