This is a very bad look for USC and Lincoln Riley. Great reactions from the OC Register columnist, from Tim Kawakami (who I'm not normally a fan of), and from our own Michael Silver.
I hope this story picks up momentum because it will be entertaining and it couldn't happen to a nicer group of folks than our friends over at USC. While I don't have anything against Lincoln Riley, I admit I'm somewhat jealous that he got to springboard from Oklahoma to USC and was apparently given a massive NIL war chest to use to make USC immediately nationally relevant. It must be nice.
Imagine what Justin Wilcox could do with those resources.....okay, don't answer that, Wilcox naysayers. But I'll bet JW would not be so petty as Lincoln Riley was in this instance...