Berkeley Rebrand

15,065 Views | 114 Replies | Last: 1 yr ago by Cal_79
95bears
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bear2034 said:

I don't know why it hasn't happened yet but students will eventually ask the university to remove all references to Berkeley from the school name since Bishop Geroge Berkeley was a slaveowner. When that happens, we go back to the University of California or Cal.
Cal and CoB have already (predictably) rationalized that historical fact.

"We acknowledge that the university's founders chose to name their new town and campus after an individual whose views warrant no honor or commemoration," a UC Berkeley spokesperson said in a statement shared with SFGATE. "At the same time, we are cognizant of the fact that over the course of the ensuing 155 years since the university's founding, 'Berkeley' has come to embody and represent very different values and perspectives including our belief in, and actions to advance the application of academic excellence in support of the greater good, equity, inclusion, diversity, justice, and social mobility."


Berkeley city officials declined to comment, though a spokesperson for Mayor Jesse Arregun's office said that any consideration of a change to the city's name would require an amendment to the city charter through a voter-approved ballot measure. Since Berkeley was incorporated into the state under its current name, a name change would likely also require new state legislation, the spokesperson added.
mbBear
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95bears said:

bear2034 said:

I don't know why it hasn't happened yet but students will eventually ask the university to remove all references to Berkeley from the school name since Bishop Geroge Berkeley was a slaveowner. When that happens, we go back to the University of California or Cal.
Cal and CoB have already (predictably) rationalized that historical fact.

"We acknowledge that the university's founders chose to name their new town and campus after an individual whose views warrant no honor or commemoration," a UC Berkeley spokesperson said in a statement shared with SFGATE. "At the same time, we are cognizant of the fact that over the course of the ensuing 155 years since the university's founding, 'Berkeley' has come to embody and represent very different values and perspectives including our belief in, and actions to advance the application of academic excellence in support of the greater good, equity, inclusion, diversity, justice, and social mobility."


Berkeley city officials declined to comment, though a spokesperson for Mayor Jesse Arregun's office said that any consideration of a change to the city's name would require an amendment to the city charter through a voter-approved ballot measure. Since Berkeley was incorporated into the state under its current name, a name change would likely also require new state legislation, the spokesperson added.
As rationalizations go, this one isn't bad.
And maybe it's one evil vs. another, but there sure are a lot more Robert E. Lee named places/schools, et. al. than Berkeleys.
sycasey
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I feel like the "renaming things" fervor will be cooling for a little while.
Anarchistbear
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Most of the world including generations of Cal students don't know Berkeley was named after a person. It doesn't bring any heat except by people who don't have enough to do.
Cal Junkie
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You know what would be classic? Thomas Berkeley was a slave owner and there has been a lowkey push to change the name of the City of Berkeley to god knows what. Chances of keeping "B" as the first letter of its name would be one in 26.
Econ141
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bear2034
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95bears said:

bear2034 said:

I don't know why it hasn't happened yet but students will eventually ask the university to remove all references to Berkeley from the school name since Bishop Geroge Berkeley was a slaveowner. When that happens, we go back to the University of California or Cal.
Cal and CoB have already (predictably) rationalized that historical fact.

"We acknowledge that the university's founders chose to name their new town and campus after an individual whose views warrant no honor or commemoration," a UC Berkeley spokesperson said in a statement shared with SFGATE. "At the same time, we are cognizant of the fact that over the course of the ensuing 155 years since the university's founding, 'Berkeley' has come to embody and represent very different values and perspectives including our belief in, and actions to advance the application of academic excellence in support of the greater good, equity, inclusion, diversity, justice, and social mobility."

Berkeley city officials declined to comment, though a spokesperson for Mayor Jesse Arregun's office said that any consideration of a change to the city's name would require an amendment to the city charter through a voter-approved ballot measure. Since Berkeley was incorporated into the state under its current name, a name change would likely also require new state legislation, the spokesperson added.

The City of Berkeley previously voted to refer to all street "manholes" as "maintenance holes" to not offend anyone.
82gradDLSdad
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Econ141 said:






Here's our opportunity to further blow their minds. We show up to our first game with them with an FSU logo...Fxxx Stanford University. Our new brand.
HearstMining
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Big C said:


at the risk of appearing pedantic, i feel i ought to mention: the word to describe what our alma mater has is "cachet"
Thanks - correct spelling and word usage matter.
Even tho, I were an enjineering grad, but I kan still rite guud.

Cal_79
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HearstMining said:

Big C said:


at the risk of appearing pedantic, i feel i ought to mention: the word to describe what our alma mater has is "cachet"
Thanks - correct spelling and word usage matter.
Even tho, I were an enjineering grad, but I kan still rite guud.



The following was given to me years ago...

"I are a graduate and I no plenty."
 
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