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5,210 Views | 28 Replies | Last: 9 mo ago by 91Cal
okaydo
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1:47p, 7/7/24
This vid has nearly 4 million views.





































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Pittstop
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2:13p, 7/7/24
But I guess 'close'(er) is OK. Like Louisville and Notre Dame.
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okaydo
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2:24p, 7/7/24
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Eastern Oregon Bear
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5:37p, 7/7/24
I'm shocked and pleasantly surprised that the Cal athletic department could get 4 million views for anything on social media.
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Cal88
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In reply to Eastern Oregon Bear • 8:07p, 7/7/24
Eastern Oregon Bear said:
I'm shocked and pleasantly surprised that the Cal athletic department could get 4 million views for anything on social media.

It's the video that did it, turns out watching paint dry is more exciting than people think.
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KoreAmBear
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In reply to Cal88 • 2:44a, 7/8/24
Cal88 said:
Eastern Oregon Bear said:
I'm shocked and pleasantly surprised that the Cal athletic department could get 4 million views for anything on social media.

It's the video that did it, turns out watching paint dry is more exciting than people think.
Wow some dumb azz wit in the South.
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Big C
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1:26p, 7/8/24

I love how everybody's a geography major all of a sudden...
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okaydo
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In reply to Big C • 1:35p, 7/8/24
Big C said:

I love how everybody's a geography major all of a sudden...
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bear2034
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1:36p, 7/8/24
It never made sense when Utah, Colorado, and the Arizona schools joined the Pacific Coast Conference.
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calumnus
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In reply to Big C • 1:40p, 7/8/24
Big C said:

I love how everybody's a geography major all of a sudden...


They probably had no issue with the fact Missouri is not in the South East.

I do think ACC should go to "All Coasts Conference" or "American Coastal Conference" but then we still have Notre Dame and Louisville.
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Nasal Mucus Goldenbear
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In reply to calumnus • 2:49p, 7/8/24
calumnus said:
I do think ACC should go to "All Coasts Conference" or "American Coastal Conference" but then we still have Notre Dame and Louisville.

If they change the name to "AMERICAN CONFERENCE of CHAMPIONS," I'll make a generous donation to ACC HQ.
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Strykur
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In reply to Nasal Mucus Goldenbear • 3:10p, 7/8/24
Nasal Mucus Goldenbear said:
calumnus said:
I do think ACC should go to "All Coasts Conference" or "American Coastal Conference" but then we still have Notre Dame and Louisville.

If they change the name to "AMERICAN CONFERENCE of CHAMPIONS," I'll make a generous donation to ACC HQ.
There is already an American Athletic Conference so unless they close up shop the ACC will probably not get too cute with re-branding.
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Sebastabear
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4:41p, 7/8/24
The funniest part of this story is that the person who runs social media for Cal athletics sent out a nasty gram to football about the post saying that painting a logo on the filed is not major news. And then football's "not major news" post goes on to get 4.4m impressions, which is the most ever for Cal football by orders of magnitude. They also wanted football to collaborate with women's lacrosse on the post since Lacrosse uses the field too.

I mean it's great that this post got some traction. It's great people care (although it seems like it's 4.39m of those people are just making the same lame geography joke over and over again). And it's great that a few more people learned that "Cal" and "UC Berkeley" are one and the same. What is not great is that our marketing group is and continues to be a complete trainwreck. I mean I'm six months into a project trying to get billboards into some of our new ACC markets and I honestly don't think it's going to happen pre-season because these people are flat out incompetent. Unacceptable.
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CalBearinLA
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In reply to Sebastabear • 5:27p, 7/8/24
That would explain Max Wood's tweet touting the number of views too. He's been doing some good stuff.

Sounds like the person running the cal athletics socials should learn a thing or two since they've been pretty ineffective at generating hype
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Logy
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5:45p, 7/8/24
It's almost like these people don't realize Cal has always been East Bay? Close enough in my book.
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bear2034
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6:30p, 7/8/24
PACCC - Pacific Atlantic Coast Conference of Champions
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sycasey
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10:06p, 7/8/24
No such thing as bad publicity.
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sycasey
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In reply to Sebastabear • 10:07p, 7/8/24
Sebastabear said:
The funniest part of this story is that the person who runs social media for Cal athletics sent out a nasty gram to football about the post saying that painting a logo on the filed is not major news. And then football's "not major news" post goes on to get 4.4m impressions, which is the most ever for Cal football by orders of magnitude. They also wanted football to collaborate with women's lacrosse on the post since Lacrosse uses the field too.

I mean it's great that this post got some traction. It's great people care (although it seems like it's 4.39m of those people are just making the same lame geography joke over and over again). And it's great that a few more people learned that "Cal" and "UC Berkeley" are one and the same. What is not great is that our marketing group is and continues to be a complete trainwreck. I mean I'm six months into a project trying to get billboards into some of our new ACC markets and I honestly don't think it's going to happen pre-season because these people are flat out incompetent. Unacceptable.
Sadly, none of this surprises me.
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ColoradoBear
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In reply to Sebastabear • 11:13p, 7/8/24
Sebastabear said:
They also wanted football to collaborate with women's lacrosse on the post since Lacrosse uses the field too.


Has someone told them who pays the bills?
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Shocky1
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In reply to Sebastabear • 12:15a, 7/9/24
Sebastabear said:
The funniest part of this story is that the person who runs social media for Cal athletics sent out a nasty gram to football about the post saying that painting a logo on the filed is not major news. And then football's "not major news" post goes on to get 4.4m impressions, which is the most ever for Cal football by orders of magnitude. They also wanted football to collaborate with women's lacrosse on the post since Lacrosse uses the field too.

I mean it's great that this post got some traction. It's great people care (although it seems like it's 4.39m of those people are just making the same lame geography joke over and over again). And it's great that a few more people learned that "Cal" and "UC Berkeley" are one and the same. What is not great is that our marketing group is and continues to be a complete trainwreck. I mean I'm six months into a project trying to get billboards into some of our new ACC markets and I honestly don't think it's going to happen pre-season because these people are flat out incompetent. Unacceptable.
thx for sharing, knowlton's handpicked 100% incompetent/obstinate marketing director markeisha everrett shares his anti football/basketball agenda as does recently resigned cfo tom lowry (worked with knowlton at the air force academy) & the evil as **** jennifer simon-o'neil who has been pushing her olympic sports agenda for years

knowlton lost his only supporter when christ retired early due to health issues, his termination should result in andrew mcgraw as the athletic director & jay john as the #2 in charge
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FireFighterBest
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In reply to Sebastabear • 9:37a, 7/9/24
With conference realignment and the novelty/controversy of a West Coast team joining the ACC, billboards in these new ACC markets seem like they would generate a disproportionate amount of interest. This is evidenced by the insane number of impressions from this tweet. Great work SebastaBear, I hope you can pull it off!
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Sebastabear
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In reply to FireFighterBest • 11:23a, 7/9/24
FireFighterBest said:
With conference realignment and the novelty/controversy of a West Coast team joining the ACC, billboards in these new ACC markets seem like they would generate a disproportionate amount of interest. This is evidenced by the insane number of impressions from this tweet. Great work SebastaBear, I hope you can pull it off!
The insane part about this is that our marketing group simply cannot grasp that the billboards themselves are not what's important. The press that the billboards will generate with Cal coming into the ACC, which is an interesting story, is what matters. And that is a unique / only this year opportunity. Which happens to coincide with our need to show that Cal is a serious football program this year more than any other.

Think I'll make a separate post this afternoon about this billboard project since it's off topic from this one.
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OneKeg
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11:45a, 7/9/24
As stated above, it's sadly unsurprising behavior for a marketing department that takes zero advantage of a once-in-a-lifetime opportunity like two (and potentially three) major professional teams leaving the East Bay, and continues to go through the motions with the same generic, boring boilerplate marketing.

Yeah, I know the Warriors only went to SF, but still, come on. True Blue - In the East Bay to Stay. The marketing captions to draw at least some disaffected East Bay fans are almost too easy, and I'm not in marketing, so I'm sure someone can come up with much better stuff.

Of course, winning would help too.
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calumnus
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In reply to OneKeg • 2:21p, 7/9/24
OneKeg said:
As stated above, it's sadly unsurprising behavior for a marketing department that takes zero advantage of a once-in-a-lifetime opportunity like two (and potentially three) major professional teams leaving the East Bay, and continues to go through the motions with the same generic, boring boilerplate marketing.

Yeah, I know the Warriors only went to SF, but still, come on. True Blue - In the East Bay to Stay. The marketing captions to draw at least some disaffected East Bay fans are almost too easy, and I'm not in marketing, so I'm sure someone can come up with much better stuff.

Of course, winning would help too.


This is why for years I have been advocating for taking away the management and marketing of the revenue sports from the university bureaucracy and outsourcing it to an alumni run organization lead by smart alums like Sebasta. Maybe having a smart alum like Rich Lyons in charge will change things, but that remains to be seen.
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TheFiatLux
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In reply to Logy • 6:42a, 8/15/24
Logy said:
It's almost like these people don't realize Cal has always been East Bay? Close enough in my book.
You were so close on this...

"It's almost like these people don't realize Cal has always been on the East Coast of the Bay! Close enough in my book."

:-)
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HearstMining
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In reply to OneKeg • 9:14a, 8/15/24
OneKeg said:
As stated above, it's sadly unsurprising behavior for a marketing department that takes zero advantage of a once-in-a-lifetime opportunity like two (and potentially three) major professional teams leaving the East Bay, and continues to go through the motions with the same generic, boring boilerplate marketing.

Yeah, I know the Warriors only went to SF, but still, come on. True Blue - In the East Bay to Stay. The marketing captions to draw at least some disaffected East Bay fans are almost too easy, and I'm not in marketing, so I'm sure someone can come up with much better stuff.

Of course, winning would help too.
For years I've been skeptical about Cal filling the gap left by the Raiders and I still sort of am because, unlike in the 1970s, I don't think there's a huge demographic overlap between Raider fans and Cal fans. But with the A's leaving and the East Bay now having ZERO MAJOR SPORTS TEAMS, it will never be a better time for Cal to give it a shot. So, I say, take those d@mn tarps off and go ahead with the following:

  • Free tickets to a game for East Bay HS students who are on their school's Honor Role
  • Free tickets to a different game for SF/Peninsula/Marin HS students on their school's Honor Role
  • Reinvigorate the HS Band Day Game tradition
  • Reduced price Family Pkg for some games (4 seats for $50?)
  • And as others have said, free tickets for students, or at least 1st year students.

Knowlton's argument about not discounting to maintain the value of seats for season ticket holders is crap. Season ticket holders on the 20-50 yard line don't care what somebody pays for a ticket in the south end-zone. and I'm almost certain the ATO sells hundreds of tickets below list-price on SeatGeek/StubHub/etc during the week of a game.

All this being said, I realize it's impossible for Cal's athletic dept bureaucracy to implement any of this for the upcoming football season, but maybe some components could be implemented for Cal basketball.
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youngbear1992
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9:32a, 8/15/24
I'd love to see Cal Baseball do some events (if not play games) with the Oakland Ballers. (Some clever riff on the A's, B's and C"s?) Bring the fan bases together and maybe wins some fans over. Outreach in every Olympic sport. It's worth it to subsidize or give away t-shirts, stickers to gain the marketing. The more we can get people wearing Cal merch, the better. This requires a good Marketing team and help from the athletes.
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calumnus
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In reply to HearstMining • 11:04a, 8/15/24
HearstMining said:
OneKeg said:
As stated above, it's sadly unsurprising behavior for a marketing department that takes zero advantage of a once-in-a-lifetime opportunity like two (and potentially three) major professional teams leaving the East Bay, and continues to go through the motions with the same generic, boring boilerplate marketing.

Yeah, I know the Warriors only went to SF, but still, come on. True Blue - In the East Bay to Stay. The marketing captions to draw at least some disaffected East Bay fans are almost too easy, and I'm not in marketing, so I'm sure someone can come up with much better stuff.

Of course, winning would help too.
For years I've been skeptical about Cal filling the gap left by the Raiders and I still sort of am because, unlike in the 1970s, I don't think there's a huge demographic overlap between Raider fans and Cal fans. But with the A's leaving and the East Bay now having ZERO MAJOR SPORTS TEAMS, it will never be a better time for Cal to give it a shot. So, I say, take those d@mn tarps off and go ahead with the following:

  • Free tickets to a game for East Bay HS students who are on their school's Honor Role
  • Free tickets to a different game for SF/Peninsula/Marin HS students on their school's Honor Role
  • Reinvigorate the HS Band Day Game tradition
  • Reduced price Family Pkg for some games (4 seats for $50?)
  • And as others have said, free tickets for students, or at least 1st year students.

Knowlton's argument about not discounting to maintain the value of seats for season ticket holders is crap. Season ticket holders on the 20-50 yard line don't care what somebody pays for a ticket in the south end-zone. and I'm almost certain the ATO sells hundreds of tickets below list-price on SeatGeek/StubHub/etc during the week of a game.

All this being said, I realize it's impossible for Cal's athletic dept bureaucracy to implement any of this for the upcoming football season, but maybe some components could be implemented for Cal basketball.


Good post. I do think the <current> "demographic difference" between fans of the Raiders, A's, Warriors and the <current> Cal fan base is not inherent, it is the result of decades of bad teams, perceptions of university admissions, failures to recruit local stars, a failure of marketing but mostly the competition from the Raiders, A's and Warriors. The later is gone now. Time to change some of the other things.

I don't think it is too late to remove the tarps and offer overflow student GA tickets to Berkeley City College, Cal State East Bay, Laney, Chabot, Ohlone, Contra Costa College, CCSF, SF State, UCSF, Hastings, USF, Graduate Theological Seminary, St. Mary's , et al students.
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91Cal
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In reply to youngbear1992 • 1:15p, 8/15/24
youngbear1992 said:
I'd love to see Cal Baseball do some events (if not play games) with the Oakland Ballers. (Some clever riff on the A's, B's and C"s?) Bring the fan bases together and maybe wins some fans over. Outreach in every Olympic sport. It's worth it to subsidize or give away t-shirts, stickers to gain the marketing. The more we can get people wearing Cal merch, the better. This requires a good Marketing team and help from the athletes.
Love this...the Ballers promotions are terrific, especially the designs and gear from Oaklandish. Teaming on special edition gear from Oaklandish would seem to be a no brainer!
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