Question for the BI Community on Cal's Football Ticket Sales Efforts

1,893 Views | 30 Replies | Last: 14 days ago by Bobodeluxe
BearGreg
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Staff
Have you received directly or felt (banner, radio, TV, billboard ads_ more of a marketing push this year than previous, less or about the same?

GivemTheAxe
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BearGreg said:

Have you received directly or felt (banner, radio, TV, billboard ads_ more of a marketing push this year than previous, less or about the same?


Clearly More outreach for events showing some love for season ticket holders.

Slightly More outreach for season ticket purchases.

Same as last year (i.e. Very Little) outreach for Cal - Stanford tickets. i have had to reach out to my Gold Rep to find out when those tixl go on sale.
Econ141
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I live in Oakland and work in San Francisco. I haven't seen any uptick in marketing and didn't even get a phone call from the athletics office this year asking me to go to games.
Anarchistbear
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Less but no longer season ticket holder
KenBurnski
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No
GoldenBear1
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I have not noticed anything different than prior years
No promotions or efforts to bring out the Bay Area to Memorial
Families and youth organizations is where Cal needs to do better IMO
Most youth sports are off this week.
Why are schools and youth sports not engaged to bring out big groups of kids to the Game?
going4roses
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I haven't seen the advertisements on BART/Stations so far
Tell someone you love them and try to have a good day
SBGold
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I'm a season tix holder and it seems less this year. ATL gets more Cal advertising than the East Bay does
GMP
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BearGreg said:

Have you received directly or felt (banner, radio, TV, billboard ads_ more of a marketing push this year than previous, less or about the same?



I have received quite a few calls and emails asking me to buy tickets.
OneKeg
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Field Club season ticket holder. I've seen almost nothing.
Econ141
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95bears
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Season ticket holder for 24 years. I am not even sure where my tickets are. Or if I bought them. But I talked to someone. And they have my credit card number. But won't give me seniority points. Or something like that.

It's like the SNL skit with George Washington talking weights and measures....

"Why doesn't Cal care about getting people to games and selling more tickets?"

"No one knows"

"Can you tell me why Knowlton is still in charge"

"You asked about the temperature?"




ferCALgm2
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I would say less. Haven't seen any ads where I sometimes did, and haven't gotten one call from anyone.
BGoodBear04
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The rep I worked with to buy group tickets to the Auburn game last year reached out to me in March by phone. I think I have received a few more emails this year too.
TedfordTheGreat
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i live in the 680 corridor aka cal'a backyard. absolutely nothing, no billboards, no signs, no flags
SFCALBear72
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I've seen plenty of game information postings on Facebook and Instagram.
SBGold
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Billboards in the East Bay all bought up by "Something Wrong, call Anh Phoong"
bluehenbear
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Asleep at the wheel.
westcoast101
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San Francisco resident here. Haven't seen any billboards downtown or advertisements on BART/Muni. Seems like a missed opportunity.
sonofabear51
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Nil, none, and void.
Start Slowly and taper off
philbert
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Econ141
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Do we have our official answer to whether Lyons will be any different and understand the urgency of what is happening in college football? I think we do. It's already time to stop blaming Markeisha and Knowlton and to focus in on the man emplloying them.
BearBoarBlarney
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Other than the efforts of Sebastabear and company to get the billboards for Cal up in ACC country, I have felt no change in the "marketing push" this year. I wouldn't call it a "push" either, more of a "nothing."
smh
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BearBoarBlarney said:

Other than the efforts of Sebastabear and company to get the billboards for Cal up in ACC country, I have felt no change in the "marketing push" this year. I wouldn't call it a "push" either, more of a "nothing."
which isn't surprising, since Cal hasn't had a [legit nor competent] Athletic Director.. for years.
cc: Chancellor Lyons

muting more than 300 handles, turnaround is fair play
kirklandblue
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About the same, MAYBE slightly more, FWIW.
StillNoStanfurdium
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I think the only outside advertising I remember seeing so far is a digital billboard on the 80 with Jadyn Ott which is promoting the UC Davis game. Though I admittedly am not commuting as often as others might be.
JSC 76
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I've gotten a couple of calls asking if I'd like to upgrade to Field Club. I've had season tix for 45 years.

I think that when I fly my Cal car flags while driving to the game, I'm putting in more marketing effort than anyone associated with the AD.
golden sloth
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I moved from sf to hmb, and I've been exposed to less ads. The only ads I saw were via YouTube when I was watching old cal games to get hyped for the season.
pingpong2
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I've gotten zero calls this year and haven't seen any ads anywhere.
BGolden
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Nothing, zero, zilch, nada.
I don't know what the AD and CMO are doing, but that's almost impossible in todays' social media environment.
Bobodeluxe
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Any billboards in Wyoming ranch country?
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