New CMS Field Naming Rights: Troutman Amin, LLP

2,519 Views | 36 Replies | Last: 11 days ago by oski003
ColoradoBear
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https://calbears.com/news/2024/11/20/athletics-news-cal-athletics-enters-sponsorship-agreement-with-troutman-amin-llp.aspx

Logos (complete with their blue and gold lion shield) should be on the field by game time.

Founder, Eric Troutman, is a Cal grad, 1999.
Big C
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Why are Cal Athletics and Learfield Cal Bears Sports Properties announcing this? Is Learfield the boss of us now? Or an equal partner? I feel infiltrated.
bluehenbear
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More AD outsourcing because they can't be bothered to do their jobs.
GMP
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Their instagram page is certainly interesting.
bluehenbear
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bearsandgiants
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Graduated in '99 as well and can't say they look familiar at all. Must not have been at the bars, but happy for the naming rights income. Just seems like class action DEFENSE is more of a furd thing, tbh. I guess everybody "entity" deserves competent representation, especially now that corporations are people.
GMP
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A question I have:

1. The release does not state how much this deal is for. To my recollection, these deals always announce the amount. That seems like a bad sign for us. Or did Cal sign its rights away to Learfield for even LESS than this deal? Which is even worse.

Assuming this is a deal where they are paying Cal directly, this firm is barely a year old. Obviously, the attorneys have been practicing longer than that. But how long is this deal and will the firm be around that long?
bearsandgiants
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GMP said:

Two issues I have:

1. The release does not state how much this deal is for. To my recollection, these deals always announce the amount. That seems like a bad sign for us. Or did Cal sign its rights away to Learfield for even LESS than this deal? Which is even worse.

2. Their logo is a lion. Is that going to be painted on the field? That seems in poor taste.

And then a question:

Assuming this is a deal where they are paying Cal directly, this firm is barely a year old. Obviously, the attorneys have been practicing longer than that. But how long is this deal and will the firm be around that long?

Ok first glance, this is a very odd deal for both sides.
I think as fans, we have a class claim for emotional distress here.
harebear
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GMP said:

Two issues I have:

1. The release does not state how much this deal is for. To my recollection, these deals always announce the amount. That seems like a bad sign for us. Or did Cal sign its rights away to Learfield for even LESS than this deal? Which is even worse.

2. Their logo is a lion. Is that going to be painted on the field? That seems in poor taste.

And then a question:

Assuming this is a deal where they are paying Cal directly, this firm is barely a year old. Obviously, the attorneys have been practicing longer than that. But how long is this deal and will the firm be around that long?

Ok first glance, this is a very odd deal for both sides.
From the press release:

"Our lion shield logo on the field at California Memorial Stadium sends a powerful message..."

I certainly hope we never have Penn State play here now. Or maybe anyone in the cat family.
ColoradoBear
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Wish I could edit the title- upon re-reading the article, it sounds like a 'sponsorship' agreement and not a full field naming rights deal.
GMP
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ColoradoBear said:

Wish I could edit the title- upon re-reading the article, it sounds like a 'sponsorship' agreement and not a full field naming rights deal.


Interesting. Is that a first of its kind?

We've seen field and stadium naming right before, which usually include on field logo placement.

We've seen sponsorships with logo placement.

Have we seen a non naming right sponsorship with on field logo placement?
ColoradoBear
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GMP said:

ColoradoBear said:

Wish I could edit the title- upon re-reading the article, it sounds like a 'sponsorship' agreement and not a full field naming rights deal.


Interesting. Is that a first of its kind?

We've seen field and stadium naming right before, which usually include on field logo placement.

We've seen sponsorships with logo placement.

Have we seen a non naming right sponsorship with on field logo placement?


All good questions. Just found this a minute ago- 2024 is the first season the NCAA is allowing on field sponsorships. Can be for a season single game. Only three logos allowed - one centered on the 50, two elsewhere. It's possible this is just for one game given the timing (it is a high visibility game and the first time Cal's done this).

https://www.ncaa.org/news/2024/6/6/media-center-commercial-sponsor-advertisements-approved-for-all-regular-season-football-games.aspx#:~:text=On%20a%20recommendation%20from%20the,this%20happen%20for%20member%20schools.%22


Eastern Oregon Bear
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harebear said:

GMP said:

Two issues I have:

1. The release does not state how much this deal is for. To my recollection, these deals always announce the amount. That seems like a bad sign for us. Or did Cal sign its rights away to Learfield for even LESS than this deal? Which is even worse.

2. Their logo is a lion. Is that going to be painted on the field? That seems in poor taste.

And then a question:

Assuming this is a deal where they are paying Cal directly, this firm is barely a year old. Obviously, the attorneys have been practicing longer than that. But how long is this deal and will the firm be around that long?

Ok first glance, this is a very odd deal for both sides.
From the press release:

"Our lion shield logo on the field at California Memorial Stadium sends a powerful message..."

I certainly hope we never have Penn State play here now. Or maybe anyone in the cat family.
Clemson Tigers and Pitt Panthers! Welcome to Troutman Amin Field at California Memorial Stadium!
kal kommie
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We're going to paint a lion on our field now? What the f***?
bipolarbear
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GMP said:

Their instagram page is certainly interesting.
Better Call Saul
eastbayyoungbear
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Good. I'm glad the department is finding ways to make money.
bearsandgiants
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How about a "Dinner with Knowlton" experience? Winner has to pay their own way to Colorado Springs.
BearSD
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Big C said:


Why are Cal Athletics and Learfield Cal Bears Sports Properties announcing this? Is Learfield the boss of us now? Or an equal partner? I feel infiltrated.


Learfield brokers sponsorship and advertising deals for dozens of college athletic departments.
oskidunker
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Idi Amin? Who is Amin? Inquiring minds want to know.
sonofabear51
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The ultimate 'no-expense paid' vacation.

What a deal...
MinotStateBeav
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People aren't going to say that, because people don't use corpo speak. It's just going to be playing at Memorial stadium for us. I think these are incredible wastes of resources for businesses but whatever lol. Good for Cal football I guess or is this money just going to the university for other things?
Big C
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BearSD said:

Big C said:


Why are Cal Athletics and Learfield Cal Bears Sports Properties announcing this? Is Learfield the boss of us now? Or an equal partner? I feel infiltrated.


Learfield brokers sponsorship and advertising deals for dozens of college athletic departments.
'
Gosh, is there anything Learfield won't do for a college athletic department looking to contract out some of its work?!?
Big C
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MinotStateBeav said:

People aren't going to say that, because people don't use corpo speak. It's just going to be playing at Memorial stadium for us. I think these are incredible wastes of resources for businesses but whatever lol. Good for Cal football I guess or is this money just going to the university for other things?

The more we get from sponsorships, the more employees we can hire whose job it is to write checks to Learfield!
DoubtfulBear
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We're named after a middling law firm? I can't believe I now miss the days that we were Kabam Field
Anarchistbear
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DoubtfulBear said:

We're named after a middling law firm? I can't believe I now miss the days that we were Kabam Field


I'd prefer a cannabis dispensary
bluehenbear
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Have we forgotten that the previous sponsor was fscking FTX? Other schools seems to get real sponsors that make real products/services that real people recognize. Is this really the best we can do? Good grief.
oskidunker
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bluehenbear said:

Have we forgotten that the previous sponsor was fscking FTX? Other schools seems to get real sponsors that make real products/services that real people recognize. Is this really the best we can do? Good grief.



oskidunker
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oskidunker said:

bluehenbear said:

Have we forgotten that the previous sponsor was fscking FTX? Other schools seems to get real sponsors that make real products/services that real people recognize. Is this really the best we can do? Good grief.





[url=https://ibb.co/vXWz9S7][/url] [url=https://ibb.co/cNFsgPM][/url]
Col Troutman vs Idi Amin
Bobodeluxe
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bluehenbear said:

Have we forgotten that the previous sponsor was fscking FTX? Other schools seems to get real sponsors that make real products/services that real people recognize. Is this really the best we can do? Good grief.
Are you trying to imply the crypto currency is not real? Obey.
bluehenbear
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Bobodeluxe said:

bluehenbear said:

Have we forgotten that the previous sponsor was fscking FTX? Other schools seems to get real sponsors that make real products/services that real people recognize. Is this really the best we can do? Good grief.
Are you trying to imply the crypto currency is not real? Obey.


Real fraud.
AZ Bear
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If the two excited people in the video also make sizeable personal contributions to our Collective then I am okay with all this. If we can come up with the funds to keep Mendoza, JKS, and also sign a top portal OL, then I am fine with a lion logo on our field.

Thrown in a stud CB to replace Nohl and they can put Bugs Bunny's smiling face on our field for all I care...
89Bear
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I find it hard to be upset when it comes to money coming into the program.
Sebastabear
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As noted by others, Cal is receiving money for putting the logo on the field. The rains are complicating getting that done in time for the Big Game, but they're trying. This is not for field naming. That is a separate and more expensive piece of property. Cal is still trying to sell that.

In terms of people whining about this being a lion logo, are you guys even serious? This is completely found money from a generous alum and donor. It isn't costing us anything other than some spray paint. If it helps us land a couple of additional offensive lineman I don't care if he wants to put a kumquat on the field. I appreciate his firm's support.
GMP
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I have been properly shamed. Edited the above.
Big C
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Instead of calling them "lions", we can call them "Lyons"!
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