Should Cal embrace private equity?

1,371 Views | 7 Replies | Last: 6 mo ago by Bobodeluxe
westcoastdude
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This just hit the wires:

Penn State, UCLA Take Private Equity Funding Deal With Elevate
https://www.sportico.com/leagues/college-sports/2025/penn-state-ucla-private-capital-elevate-1234855713/

How do you all feel about private equity as a way to fund athletics at Cal? I do not know enough about this to understand exactly what it means.
DaveT
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Glorious news! Private equity makes everything it touches better.

J/K private equity and college athletics shouldn't get anywhere near each other, but of course they will. I can't think of a business model that would ultimately benefit colleges or college athletics, but I can think of several that would benefit PE firms.

No PE firm cares about improving a school's athletics program. They care about generating returns for investors. I'm interested to learn more about how these "partnerships" are being structured. It may turn out to be more about cost cutting, restructuring, and new revenue streams, and a lot less about winning more games, but who knows . . .
HearstMining
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To elaborate on your general question, how would this work? I mean, a private equity firm expects to make money on the deal and in Cal's case (and UCLA, for that matter) the athletic department currently requires a subsidy from the campus general fund, so I don't see how this is an appealing investment. Additional questions would be:
  • Does the PE firm want/have input on AD administration hiring and salaries?
  • Does the PE firm want/have input on which NCAA sports the school supports?
  • Does the PE firm want/have input on how NIL is distributed and how much Cal puts into the fund (up to the $20.5mil cap).
  • What kind of pitch can Cal make that's appealing to a PE firm? They don't get a full share of ACC revenue for several years to come. Attendance and TV ratings for the major revenue sports aren't particularly strong and haven't been for years.
Bearly Clad
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To answer the title question: no, but if it becomes an arms race where it's commonly embraced then God help us all.

As to how it would work: it's different in each case. PSU is using PE as a high-interest loan to finance stadium renovations since they already have $200m in deferred, mandatory safety upgrades that they've been ignoring for the past 1-2 decades while in a weird pissing contest with Oh. St. whereby each of them would go back and forth adding a couple hundred seats to technically be the largest CFB stadium, and I believe largest stadium capacity overall, in the US. UC Los Angeles doesn't have any renovations/upgrades in the work afaik so there's is likely a cash infusion in return for a share of branding and endorsement deals that will leave the Rose Bowl looking like a NASCAR uniform on game days and every break in the action will be filled with PA ads instead of bands playing, etc. - likely with corporate partners of the PE firm. I don't know if PE can outright invest in, and reap profits of, a public school AD but, just playing devil's advocate, if they can there would likely be money upfront and then pressure to cut the fat in the AD such as: marketing and ticket reps as that role has been subsumed by the firm, cutting all personnel deemed non-essential or not profit oriented, cutting of programs that are a net-negative for PE. That last one is a sticking point as it is in violation of Title IX but there are already programs who openly flout it and there would likely be pressure to do so; conversely they could rely on Elevate PE to provide political pressure to challenge Title IX and, in the current climate where we've seen the political power of PE firms, if enough schools follow suit that seems like it's not an outlandish conclusion
BearSD
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Bearly Clad said:

UC Los Angeles doesn't have any renovations/upgrades in the work afaik
They have announced renovations at Pauley Pavilion. They will need to find land for and build a new baseball stadium if the lawsuit against the Veterans' Administration results in UCLA losing the field they have on VA property west of 405. I think they do not have to pay for any of the work announced last year for the Rose Bowl stadium. Nothing like the amount of money Penn State needs, or the amount of debt that resulted from the CMS boondoggle. So it's probably mostly being done to reduce (hopefully eliminate) the campus subsidy of the athletic department and/or provide cover for relegating some of the "Olympic sports" teams to club status.
Oski87
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This PE money is just a high cost loan. There is not a lot of upside - if you don't have the money today you will not have it tomorrow. UCLA could take a loan out and pay it back over the useful lifetime of the project they want to build...seems like that would be a lower cost than using PE for anything. But these deals are not PE deals - Elevate is contracted for something else at UCLA and Penn State - basic AD work, which they also do.
westcoastdude
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Now both Penn State and UCLA deny they have a deal with Elevate

https://www.sportico.com/leagues/college-sports/2025/penn-state-ucla-private-capital-elevate-1234855713/
Bobodeluxe
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"It is written, My house shall be called the house of prayer; but ye have made it a den of thieves.". Matty 21:13
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