Cal Marketing Botches another Post

1,809 Views | 23 Replies | Last: 1 day ago by bearsandgiants
bearsandgiants
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2:37p, 6/18/25
Embarrassing lack of knowledge in a post sent out to 245k followers:

Absolutely ridiculous. Do they even go to the games or follow the team? So sick of this nonsense. Another Markeisha special?

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okaydo
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2:57p, 6/18/25
You know it.

You know the story.

You tell the whole damn world this is bear territory.

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harebear
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In reply to bearsandgiants • 3:46p, 6/18/25
Not a Cal Athletics post.

AI response to "who manages the uc berkeley twitter account" (Linked In says the director of the News and Media Relations department went to Michigan):

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The main UC Berkeley Twitter account (@UCBerkeley) is managed by the Office of Communications & Public Affairs at the university. Specifically, the News and Media Relations department within Communications and Public Affairs is responsible for managing the main social media accounts, including Twitter, and showcases the university's research, achievements, and programs.
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bearsandgiants
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4:46p, 6/18/25
It's still embarrassing, especially coming from the main account. It's like Alabama sending out a Red Tide announcement. Or Michigan saying Go Boo! Purdue and Boiler Yup! Or how about Texas bragging about a ranking with the ol'e Hook Those Horns? You have to know this stuff. Athletics keep us connected to the alumni band and community. Obviously, that's why they tried to use the phrase in the first place. Just a giant facepalm.
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harebear
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In reply to bearsandgiants • 4:50p, 6/18/25
bearsandgiants said:
It's still embarrassing, especially coming from the main account. It's like Alabama sending out a Red Tide announcement. Or Michigan saying Go Boo! Purdue and Boiler Yup! Or how about Texas bragging about a ranking with the ol'e Hook Those Horns? You have to know this stuff. Athletics keep us connected to the alumni band and community. Obviously, that's why they tried to use the phrase in the first place. Just a giant facepalm.
Agreed.
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Big C
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5:01p, 6/18/25

Go Cal!
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bearsandgiants
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In reply to Big C • 5:29p, 6/18/25
Big C said:

Go Cal!


Precisely!
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BearForceOne
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6:19p, 6/18/25
Hasn't anyone pointed this out to the poster and made them fix it? Come on, Berkley!!
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harebear
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6:42p, 6/18/25
I will never ever forget this email sent by a campus manager (non-athletics):



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harebear
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In reply to BearForceOne • 6:44p, 6/18/25
BearForceOne said:
Hasn't anyone pointed this out to the poster and made them fix it? Come on, Berkley!!
No, but they took it down and resposted it with the same error!

Calgorithm is having fun with it at least:





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OldenBear
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7:10p, 6/18/25
You tell it
You read the story
You mention to most everyone about the glory!

(am I hired?)


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harebear
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7:38p, 6/18/25
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BearForceOne
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In reply to harebear • 8:09p, 6/18/25
I think there a good chance that they STILL don't know what is wrong with the original post. They might genuinely think that's how the cheer goes…
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bear2034
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8:15p, 6/18/25
What do you see?
You see the story.
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eastcoastcal
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8:47p, 6/18/25
The iconic "You know the story", an all time Cal classic!

It's almost as good as "Roll up you Bears" or "First to Ten, do what again? slow bears!".

I hope we keep the Shovel from Stanford's hands this year
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Econ141
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In reply to harebear • 9:55p, 6/18/25
harebear said:
I will never ever forget this email sent by a campus manager (non-athletics):





To be fair, he is just thanking you, the singular you, not all fans
Give to Cal Legends!

https://calegends.com/donation/ Do it now. Text every Cal fan you know, give them the link, tell them how much you gave, and ask them to text every Cal fan they know and do the same.
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grrrrah
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In reply to harebear • 10:11p, 6/18/25
"Go Bear!" Reminds me of Chancellor Tien. At the Copper Bowl in Tucson, he yelled that repeatedly while wearing a Burger King crown. I appreciated his enthusiasm.
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harebear
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In reply to Econ141 • 10:12p, 6/18/25
Possibly (and that never occurred to me) but they sent it to a whole listserv, not an individual!
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HearstMining
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In reply to eastcoastcal • 10:45p, 6/18/25
eastcoastcal said:
The iconic "You know the story", an all time Cal classic!

It's almost as good as "Roll up you Bears" or "First to Ten, do what again? slow bears!".

I hope we keep the Shovel from Stanford's hands this year
I thought it was a hatchet . . .
A hammer?
A chainsaw?


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HearstMining
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10:49p, 6/18/25
I put "Bear Territory Cheer" into an AI front-end and got the following:
------------------------------------------------------------------------------------------------
It seems like you're looking for a cheer related to "bear territory." Here's a fun cheer you can use:

Bear Territory Cheer
(Clap, Clap)
Bears, Bears, we're on the prowl!
In our territory, we growl and howl!
With strength and pride, we stand so tall,
In Bear Territory, we'll conquer all!
(Clap, Clap)
Go, Bears, go! Let's hear you roar!
In our territory, we'll settle the score!
With every cheer, we rise and shine,
Together as one, we're fierce and fine!

Feel free to modify it to fit your needs!
-----------------------------------------------------------------------------------------------


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Econ141
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In reply to grrrrah • 1:37a, 6/19/25
grrrrah said:
"Go Bear!" Reminds me of Chancellor Tien. At the Copper Bowl in Tucson, he yelled that repeatedly while wearing a Burger King crown. I appreciated his enthusiasm.


Remember the The Squelch? They had a joke .... What is Chancellor 2 x Chancellor 5? Lol
Give to Cal Legends!

https://calegends.com/donation/ Do it now. Text every Cal fan you know, give them the link, tell them how much you gave, and ask them to text every Cal fan they know and do the same.
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socaltownie
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10:38a, 6/19/25
How many times do you think they screw up "Rock Chalk" on the KU site? ;-)

Again - another in a LONG list of the misalignment. Most Cal people don't care about sports.

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Rushinbear
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In reply to okaydo • 11:05a, 6/19/25
okaydo said:
You know it.

You know the story.

You tell the whole damn world this is bear territory.

Are we talking about the chant or about the lower case "u"?
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bearsandgiants
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1:07p, 6/19/25
Probably posted here before but a great little read for real Cal fans, students and alumni.

https://alumni.berkeley.edu/ahmad-anderson-bear-territory/#:~:text=You%2520tell%2520the%2520story.,%252C%2520and%2520every%2520faculty%2520member.%E2%80%9D&text=Each%2520one%2520of%2520us%2520has,and%2520truly%2520represent%2520Fiat%2520Lux.
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