Hawaiian Billboards

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Sebastabear
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4:21p, 9/3/25
To celebrate Jaron-Keawe Sagapolutele's incandescent debut against Oregon State (earning the highest PFF score by a true freshman starting QB ever), the California Legends Collective is launching a series of billboards to place in the Oahu airport - roadside billboards are apparently illegal in the state of Hawaii (who knew?) so this is the next best thing.

We want to emphasize Cal's connection to the islands, help further build the poly pipeline and show Jaron and his family how much he is loved and appreciated; they've seen the mock-ups and have told us that the entire idea is "fire." We're going to push this Hawaii connection to the hilt.

Billboards just went live. Should have images from the airport itself soon, but in the meantime, here's our tweet.

Go Bears!




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ManBearLion123
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4:39p, 9/3/25
My SO is currently with family in Ka'a'awa. She's heading back to LA soon...I'll tell her to keep an eye out for this when she's at the airport!
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wifeisafurd
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4:45p, 9/3/25
Thumbs-up by a million.
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Big C
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4:51p, 9/3/25

LOVE IT!!!
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MilleniaBear
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In reply to Sebastabear • 5:05p, 9/3/25
There are lots of places with laws or restrictions on billboards. In general the public disfavors them (btw Contra Costa is restrictive of them). I'm excited about the marketing of Cal Football on the billboards but hate being part of the billboard business. Oh well!
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Bearly Clad
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5:35p, 9/3/25
The greatest quote from JKS's family?

"This is where we want Jaron to be. This is where we want him to graduate from."

Now that could be lip-service or circumstances could change, but they are one of the few families I believe that from for a top football player
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Econ141
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In reply to ManBearLion123 • 5:48p, 9/3/25
ManBearLion123 said:
My SO is currently with family in Ka'a'awa. She's heading back to LA soon...I'll tell her to keep an eye out for this when she's at the airport!


JKS has asked people to post their pics

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sycasey
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6:25p, 9/3/25
Well, if Cal is unable to keep JKS it won't be for lack of trying.
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75bear
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In reply to Econ141 • 7:34p, 9/3/25
Econ141 said:
ManBearLion123 said:
My SO is currently with family in Ka'a'awa. She's heading back to LA soon...I'll tell her to keep an eye out for this when she's at the airport!


JKS has asked people to post their pics

Absolute fire tweet, absolute fire billboards, absolute fire vibes around the Cal football program this season.

Sebastabear - you and your compatriots are hitting it out of the park. Please let us know what we can do to help.
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TedfordTheGreat
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7:52p, 9/3/25
Sebasta, again doing all that you can to support our program.

Love this so much, lets build up that hawaii pipeline. When i visited the island last year, the locals were telling me how much they love football. All that got is high school and then University of Hawaii. A lot of them are actually 9ers fan so the connection to the bay is there. It's their adopted team in the NFL! let's build a pipeline and make Hawaii bear territory!
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Sebastabear
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10:58p, 9/3/25
A live shot. Full credit to KoreAmBear. Thank you!



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KoreAmBear
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In reply to Sebastabear • 11:23p, 9/3/25
Sebastabear said:
A live shot. Full credit to KoreAmBear. Thank you!




I was meant to be in Hawaii this week! I live in So Cal now, but I had to take care of something in Honolulu and I made it my mission to find those ads after I saw the post. They are on these rolling video ads at the HNL baggage claim carousels. Way to go Sebasta and the Cal Legends Collective!
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Hawaii Haas
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12:33a, 9/4/25
If any other team did that in Hawaii, I'd be seeing red, but I'm ok with Cal.

Big decline in Hawaii (and I'm guessing Samoa) recruiting by Oregon State and Wazzu. Hawaii recruiting used to be their unique angle.

UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.



In other news:

Those "Ready to Ride" SMU ACC SF Muni bus billboards have been going on for about 12+ months now. I wonder whats the point of the continued marketing and whether they have that in other ACC cities.
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PAC-10-BEAR
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12:45a, 9/4/25
Billboards are illegal in Hawaii. For the Collective to find its way to the airport baggage claim displays is truly remarkable.
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concordtom
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In reply to sycasey • 8:38a, 9/4/25
sycasey said:
Well, if Cal is unable to keep JKS it won't be for lack of trying.

Amazing sign of the times.
The kid is 18, has played one game, and we are already fearful he's going to transfer for more money in January!
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sycasey
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In reply to Hawaii Haas • 9:21a, 9/4/25
Hawaii Haas said:
UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.

It's so bizarre that they did this. Hawaii isn't a major enough team to ask that people pay directly to watch the games.
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Big C
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In reply to KoreAmBear • 9:28a, 9/4/25
KoreAmBear said:
Sebastabear said:
A live shot. Full credit to KoreAmBear. Thank you!




I was meant to be in Hawaii this week! I live in So Cal now, but I had to take care of something in Honolulu and I made it my mission to find those ads after I saw the post. They are on these rolling video ads at the HNL baggage claim carousels. Way to go Sebasta and the Cal Legends Collective!


When travelers want to get going but need to grab their check-ons, they are often staring at that spot where the baggage first appears before it slides down,,, so lots of eyeballs. Awesome!
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pingpong2
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In reply to Hawaii Haas • 9:55a, 9/4/25
Hawaii Haas said:
If any other team did that in Hawaii, I'd be seeing red, but I'm ok with Cal.

Big decline in Hawaii (and I'm guessing Samoa) recruiting by Oregon State and Wazzu. Hawaii recruiting used to be their unique angle.

UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.



In other news:

Those "Ready to Ride" SMU ACC SF Muni bus billboards have been going on for about 12+ months now. I wonder whats the point of the continued marketing and whether they have that in other ACC cities.

Honestly, I was wondering how Hawaiians feel about mainland schools taking so many great players. If I were them I'd kind of feel irritated that they're draining the top talent, and I could see how a billboard would just be pouring salt in the wound.
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Sebastabear
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In reply to pingpong2 • 10:15a, 9/4/25
pingpong2 said:
Hawaii Haas said:
If any other team did that in Hawaii, I'd be seeing red, but I'm ok with Cal.

Big decline in Hawaii (and I'm guessing Samoa) recruiting by Oregon State and Wazzu. Hawaii recruiting used to be their unique angle.

UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.



In other news:

Those "Ready to Ride" SMU ACC SF Muni bus billboards have been going on for about 12+ months now. I wonder whats the point of the continued marketing and whether they have that in other ACC cities.

Honestly, I was wondering how Hawaiians feel about mainland schools taking so many great players. If I were them I'd kind of feel irritated that they're draining the top talent, and I could see how a billboard would just be pouring salt in the wound.

This isn't dunking on Hawaii. They aren't a rival. We haven't played them since the Sydney Bowl in 2016 and are unlikely to do so in the near future. This is about showing JKS and his family how much we love and appreciate him and encouraging other players who may be looking at opportunities on the mainland to pay some attention to what we are building at Cal. If they want to stay in Hawaii for their college career then God bless.

There are always lots of reasons NOT to do something. Our administration has specialized in tying itself up in knots for decades and inaction has become the default course. No more. We are going to take our shots. I don't know if all of them will hit, but we sure as hell are going to try.
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sycasey
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10:24a, 9/4/25
The truth is that as long as Hawaii isn't a P4 (or seriously contending to be one), the best players from there will want to come play on the mainland for one of the major teams. May as well make it Cal!
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HoopDreams
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10:32a, 9/4/25
Missed it by a week, but will be back in 2 months

Hawaii is my 2nd fav team (except when they beat Cal in the NCAA)
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pingpong2
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In reply to Sebastabear • 10:38a, 9/4/25
Sebastabear said:
pingpong2 said:
Hawaii Haas said:
If any other team did that in Hawaii, I'd be seeing red, but I'm ok with Cal.

Big decline in Hawaii (and I'm guessing Samoa) recruiting by Oregon State and Wazzu. Hawaii recruiting used to be their unique angle.

UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.



In other news:

Those "Ready to Ride" SMU ACC SF Muni bus billboards have been going on for about 12+ months now. I wonder whats the point of the continued marketing and whether they have that in other ACC cities.

Honestly, I was wondering how Hawaiians feel about mainland schools taking so many great players. If I were them I'd kind of feel irritated that they're draining the top talent, and I could see how a billboard would just be pouring salt in the wound.

This isn't dunking on Hawaii. They aren't a rival. We haven't played them since the Sydney Bowl in 2016 and are unlikely to do so in the near future. This is about showing JKS and his family how much we love and appreciate him and encouraging other players who may be looking at opportunities on the mainland to pay some attention to what we are building at Cal. If they want to stay in Hawaii for their college career then God bless.

There are always lots of reasons NOT to do something. Our administration has specialized in tying itself up in knots for decades and inaction has become the default course. No more. We are going to take our shots. I don't know if all of them will hit, but we sure as hell are going to try.

I understand how JKS and his family would positively see it, which is the most important part. What I'm wondering is how other locals view it. Do they support us because of JKS (and whatever pipeline we can build), or do they have disdain for us as a "colonizing force" that's taking away their "resources", and then to add insult to injury celebrating it. There's already a certain dislike for mainlanders. Those sentiments don't require us to be rivals; imagine if Alabama created an East Bay pipeline and then put up some billboards up here in our backyard.

Of course, maybe Hawaiians couldn't give a rat's behind about UH, in which case it's a non-issue. That's why I was wondering how they would feel about it, rather than stating that they'd be rankled by it.
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Sebastabear
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10:56a, 9/4/25
Shoutout to BearCam for finding this one.

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srh2110
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In reply to pingpong2 • 10:57a, 9/4/25
pingpong2 said:
Sebastabear said:
pingpong2 said:
Hawaii Haas said:
If any other team did that in Hawaii, I'd be seeing red, but I'm ok with Cal.

Big decline in Hawaii (and I'm guessing Samoa) recruiting by Oregon State and Wazzu. Hawaii recruiting used to be their unique angle.

UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.



In other news:

Those "Ready to Ride" SMU ACC SF Muni bus billboards have been going on for about 12+ months now. I wonder whats the point of the continued marketing and whether they have that in other ACC cities.

Honestly, I was wondering how Hawaiians feel about mainland schools taking so many great players. If I were them I'd kind of feel irritated that they're draining the top talent, and I could see how a billboard would just be pouring salt in the wound.

This isn't dunking on Hawaii. They aren't a rival. We haven't played them since the Sydney Bowl in 2016 and are unlikely to do so in the near future. This is about showing JKS and his family how much we love and appreciate him and encouraging other players who may be looking at opportunities on the mainland to pay some attention to what we are building at Cal. If they want to stay in Hawaii for their college career then God bless.

There are always lots of reasons NOT to do something. Our administration has specialized in tying itself up in knots for decades and inaction has become the default course. No more. We are going to take our shots. I don't know if all of them will hit, but we sure as hell are going to try.

I understand how JKS and his family would positively see it, which is the most important part. What I'm wondering is how other locals view it. Do they support us because of JKS (and whatever pipeline we can build), or do they have disdain for us as a "colonizing force" that's taking away their "resources", and then to add insult to injury celebrating it. There's already a certain dislike for mainlanders. Those sentiments don't require us to be rivals; imagine if Alabama created an East Bay pipeline and then put up some billboards up here in our backyard.

Of course, maybe Hawaiians couldn't give a rat's behind about UH, in which case it's a non-issue. That's why I was wondering how they would feel about it, rather than stating that they'd be rankled by it.

Have lived in Hawaii for many years, graduate degree from UH, wife is from Honolulu, etc. Nobody is under the impression that these kids will stay home and it's celebrated when they succeed on the national stage. There's an entire generation of Oregon fans in Hawaii (similar to our Tedford generation) solely because of Marcus Mariota.
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pingpong2
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In reply to srh2110 • 11:04a, 9/4/25
srh2110 said:
pingpong2 said:
Sebastabear said:
pingpong2 said:
Hawaii Haas said:
If any other team did that in Hawaii, I'd be seeing red, but I'm ok with Cal.

Big decline in Hawaii (and I'm guessing Samoa) recruiting by Oregon State and Wazzu. Hawaii recruiting used to be their unique angle.

UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.



In other news:

Those "Ready to Ride" SMU ACC SF Muni bus billboards have been going on for about 12+ months now. I wonder whats the point of the continued marketing and whether they have that in other ACC cities.

Honestly, I was wondering how Hawaiians feel about mainland schools taking so many great players. If I were them I'd kind of feel irritated that they're draining the top talent, and I could see how a billboard would just be pouring salt in the wound.

This isn't dunking on Hawaii. They aren't a rival. We haven't played them since the Sydney Bowl in 2016 and are unlikely to do so in the near future. This is about showing JKS and his family how much we love and appreciate him and encouraging other players who may be looking at opportunities on the mainland to pay some attention to what we are building at Cal. If they want to stay in Hawaii for their college career then God bless.

There are always lots of reasons NOT to do something. Our administration has specialized in tying itself up in knots for decades and inaction has become the default course. No more. We are going to take our shots. I don't know if all of them will hit, but we sure as hell are going to try.

I understand how JKS and his family would positively see it, which is the most important part. What I'm wondering is how other locals view it. Do they support us because of JKS (and whatever pipeline we can build), or do they have disdain for us as a "colonizing force" that's taking away their "resources", and then to add insult to injury celebrating it. There's already a certain dislike for mainlanders. Those sentiments don't require us to be rivals; imagine if Alabama created an East Bay pipeline and then put up some billboards up here in our backyard.

Of course, maybe Hawaiians couldn't give a rat's behind about UH, in which case it's a non-issue. That's why I was wondering how they would feel about it, rather than stating that they'd be rankled by it.

Have lived in Hawaii for many years, graduate degree from UH, wife is from Honolulu, etc. Nobody is under the impression that these kids will stay home and it's celebrated when they succeed on the national stage. There's an entire generation of Oregon fans in Hawaii (similar to our Tedford generation) solely because of Marcus Mariota.

Thanks for the insight
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Hawaii Haas
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In reply to sycasey • 11:06a, 9/4/25
sycasey said:
Hawaii Haas said:
UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.

It's so bizarre that they did this. Hawaii isn't a major enough team to ask that people pay directly to watch the games.


It was short sighted and because they could (they are isolated islands). And in ways, because they financially had to, because:

- Hawaii had popular non-revenue sports like baseball and men's and women's volleyball that needed tv coverage, and the Spectrum PPV deal helped cover quality production.

- The WAC and the MWC, especially as an affiliate football only member, the media deal didn't pay out much. Hawaii made money with PPV and their contract with the MW only required them to give up 4 games for the conference media deal. We are talking $3MM vs $2MM while basically erecting an expensive firewall to Hawaii football in a state where 60% live paycheck to paycheck. Oregon/Mariota and the NFL were big beneficiaries.

- Due to the PAC's implosion, Hawaii is becoming a full MW member in 2026 and is giving up all their media rights to the conference.



My observation is Hawaii's football fandom is similar to Iowa, in terms of Hawaii Pride. When all the games are on tv starting this year, and for home games, the only game on tv, that I see fandom increasing 3X over the next few years.
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Hawaii Haas
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In reply to pingpong2 • 11:22a, 9/4/25
pingpong2 said:
Hawaii Haas said:
If any other team did that in Hawaii, I'd be seeing red, but I'm ok with Cal.

Big decline in Hawaii (and I'm guessing Samoa) recruiting by Oregon State and Wazzu. Hawaii recruiting used to be their unique angle.

UH and Spectrum just ended 25 years of ($70/game) pay per view on 6-7 football games a season, which is going to lead to a resurgence of local fan creation. I don't think any team could thrive under PPV.



In other news:

Those "Ready to Ride" SMU ACC SF Muni bus billboards have been going on for about 12+ months now. I wonder whats the point of the continued marketing and whether they have that in other ACC cities.

Honestly, I was wondering how Hawaiians feel about mainland schools taking so many great players. If I were them I'd kind of feel irritated that they're draining the top talent, and I could see how a billboard would just be pouring salt in the wound.


There are certainly Hawaii people who love whatever is good outside of Hawaii and be a front runner (and then grumble about the home team). They love whatever is good in their formative years: Niners, UFC, Oregon, etc. or sometimes, they just like the logo and picked the team (not kidding).

Most of the best recruits have left to play on the Mainland. I agree, and it's harder to keep the recruits under wraps because of the camps and Hawaii focused recruiters (guys like Tony Tuioti).

From a fan acquisition perspective, would the Hawaii resident who is an Oregon fan switch to liking Cal? I don't know, maybe (unless they are an UO alum).

Would the Hawaii resident who likes UH follow Cal just because they are good with a Hawaii born QB? I think they could as a second favorite team (like me).
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sycasey
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In reply to Hawaii Haas • 11:27a, 9/4/25
Yeah, I notice that for Hawaii games you are able to stream them on the mainland, but the devices are restricted. You can only do it on mobile or tablet and not on the website or a smart TV. I assume this is because they want to geoblock the islands away from being able to watch the stream. Presumably that will go away when they are full Mountain West members?

As for the mainland being a "colonizing force." I don't live in Hawaii, but my understanding is that while this sentiment does exist to some degree, it tends to be overblown by activist types. Most people from Hawaii want people from the mainland to come there and want to be able to move to the mainland themselves (and have success there) if they can.
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Hawaii Haas
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In reply to sycasey • 12:47p, 9/4/25
sycasey said:
Yeah, I notice that for Hawaii games you are able to stream them on the mainland, but the devices are restricted. You can only do it on mobile or tablet and not on the website or a smart TV. I assume this is because they want to geoblock the islands away from being able to watch the stream. Presumably that will go away when they are full Mountain West members?

As for the mainland being a "colonizing force." I don't live in Hawaii, but my understanding is that while this sentiment does exist to some degree, it tends to be overblown by activist types. Most people from Hawaii want people from the mainland to come there and want to be able to move to the mainland themselves (and have success there) if they can.


Yes, the Team1Sports app (needed to geo block) will no longer be needed and free, live streaming will be on the MW conference website (for 2025 only but that might change if Hawaii sells the 6 game feed to a distributor for outside of Hawaii viewing; the local broadcasts will be free and on cable in 2025).

What the MW negotiates for 2026 media rights renewal will be impactful. I'm hearing CBS and ESPN Direct to Consumer streaming (with a minimum 3 games on linear ESPN), and maybe a couple other smaller partners. For 2026-2031, I'm not a fan of heavy ESPN DTC exposure without a local market buyout, because it costs $30/month and cable subscribers might balk at that. I do like how ESPN Bet will be integrated into and a possible FanDuel merger with ESPN down the line.


Hawaii's biggest competitive advantage is the unique time zone and abnormally large gambling handle for a G6 program (either #1 or #2 between Hawaii and UNLV). Thus there will always be a place in college football for Hawaii.
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sycasey
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In reply to Hawaii Haas • 12:50p, 9/4/25
Hawaii Haas said:
sycasey said:
Yeah, I notice that for Hawaii games you are able to stream them on the mainland, but the devices are restricted. You can only do it on mobile or tablet and not on the website or a smart TV. I assume this is because they want to geoblock the islands away from being able to watch the stream. Presumably that will go away when they are full Mountain West members?

As for the mainland being a "colonizing force." I don't live in Hawaii, but my understanding is that while this sentiment does exist to some degree, it tends to be overblown by activist types. Most people from Hawaii want people from the mainland to come there and want to be able to move to the mainland themselves (and have success there) if they can.


Yes, the Team1Sports app (needed to geo block) will no longer be needed and free, live streaming will be on the MW conference website (for 2025 only but that might change if Hawaii sells the 6 game feed to a distributor for outside of Hawaii viewing; the local broadcasts will be free and on cable in 2025).

From what I can find, it seems like they are still restricting the stream to phone/tablet only for geoblocking this year, though it is on the MW app now.

https://themw.com/how-to-watch-hawaii-football-on-spectrum/
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Hawaii Haas
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In reply to sycasey • 1:10p, 9/4/25
sycasey said:
Hawaii Haas said:
sycasey said:
Yeah, I notice that for Hawaii games you are able to stream them on the mainland, but the devices are restricted. You can only do it on mobile or tablet and not on the website or a smart TV. I assume this is because they want to geoblock the islands away from being able to watch the stream. Presumably that will go away when they are full Mountain West members?

As for the mainland being a "colonizing force." I don't live in Hawaii, but my understanding is that while this sentiment does exist to some degree, it tends to be overblown by activist types. Most people from Hawaii want people from the mainland to come there and want to be able to move to the mainland themselves (and have success there) if they can.


Yes, the Team1Sports app (needed to geo block) will no longer be needed and free, live streaming will be on the MW conference website (for 2025 only but that might change if Hawaii sells the 6 game feed to a distributor for outside of Hawaii viewing; the local broadcasts will be free and on cable in 2025).

From what I can find, it seems like they are still restricting the stream to phone/tablet only for geoblocking this year, though it is on the MW app now.

https://themw.com/how-to-watch-hawaii-football-on-spectrum/



Good to know! Didn't know that. Mahalo.
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Sebastabear
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10:26a, 9/5/25
Shot from one of the concourses. These definitely make me smile.


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ferCALgm2
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11:09a, 9/5/25
A clip of local coverage!

https://www.hawaiinewsnow.com/2025/09/05/billboard-ewa-beachs-sagapolutele-go-up-honolulus-airport/
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PAC-10-BEAR
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In reply to ferCALgm2 • 1:18p, 9/5/25
ferCALgm2 said:
A clip of local coverage!

https://www.hawaiinewsnow.com/2025/09/05/billboard-ewa-beachs-sagapolutele-go-up-honolulus-airport/

HONOLULU (HawaiiNewsNow) - The University of California, Berkeley's rising star quarterback is now on display at the Daniel K. Inouye International Airport in Honolulu.

A billboard of Ewa Beach native Jaron Keawe Sagapolutele is on rotation in baggage claim.
Travelers can spot the sign at both terminals.

It reads "808 to the Bay, The Islands' Quarterback" and prominently features the lefty QB in his Cal football gear.

The signs were paid for by the California Legends Name Image and Likeness Collective, a group that supports many Cal athletes.

Sagapolutele dazzled in his collegiate debut last weekend.
He and the Golden Bears will take on Texas Southern on Saturday.
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calumnus
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In reply to ferCALgm2 • 2:52p, 9/5/25
ferCALgm2 said:
A clip of local coverage!

https://www.hawaiinewsnow.com/2025/09/05/billboard-ewa-beachs-sagapolutele-go-up-honolulus-airport/


Awesome. Imua Na Pea!
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