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The RR dilemma - Free tickets for students

413 Views | 4 Replies | Last: 34 min ago by BearGreg
BrightBear
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10:44a


UCLA just made all tickets to football and basketball free FREE for students ! ? We got students paying for combo passes and that's why so many games were so empty last year for football and basketball. Virginia, UNC, (SMU with march madness on the line) ! And this is UCLA's new AD doing this ! Ron you have to figure it out if you know that we won't win all these games !
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nikeykid
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10:56a
good time to do it when the program on upswing, get them hooked on the good stuff then they will return as paying customers when they graduate.
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concordtom
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11:47a
It's a joke that schools make this all about money. Good for UCLA - athletics is supposed to be about personal growth, and the entertainment for students is a good thing, too.
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Cal88
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In reply to BrightBear • 11:48a
Making athletic events free (especially FB and BB) is a COMPLETE NONBRAINER.

The main business model for a school like Cal is to groom future whales and megawhales into Cal fans, a process that takes place while they are at Cal.

We have about a dozen billionaire grads, and I believe none are Cal Athletics donors.

As well we need future participation and attendance from as many alums as possible, currently that participation rate is, I would guess, under 10% among Cal alumni living in CA.
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BearGreg
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2:34p
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Some data:

  • UCLA has a massive attendance problem at the Rose Bowl, in particular student attendance, which as you can imagine is impacted by the distance from campus to the Rose Bowl and until this season, a bad football team
  • Relative to Cal, their issues are significantly more material
  • Cal not only sold out their student ticket allocation, it was way oversold
  • The university charges $125 for all football games, priority access to basketball games and free admission to every other sport on campus
  • Every research report I've read is clear that asking for a nominal price increases attendance, commitment and perceived value from the customer
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