Not quibble but there is a wierd financial aid quirk. If you imposed a fee for the same amount raise (30 a semester? 20?) It would be eligible to be offset by aide. But the student pass is just straight cash out of pocket and competes against food for full aide kids.

So you impose the fee across all undergrads, make the tickets free and then lotto off or otherwise ration the tickets. No one loses money and it doesnt create trade offs against other needs for students on aid.

BearGreg said:

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Some data:

• UCLA has a massive attendance problem at the Rose Bowl, in particular student attendance, which as you can imagine is impacted by the distance from campus to the Rose Bowl and until this season, a bad football team
• Relative to Cal, their issues are significantly more material
• Cal not only sold out their student ticket allocation, it was way oversold
• The university charges $125 for all football games, priority access to basketball games and free admission to every other sport on campus
• Every research report I've read is clear that asking for a nominal price increases attendance, commitment and perceived value from the customer

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That's a fair response.
Overflow for students should be allowed at football games. There are often empty sections and it would be better to fill them.

Then let's talk about basketball. I've not been to Haas in a good while but I used to catch 10 games a year and there were (most) games when Cal should be paying people to enter.
Recruiting is different today, but no doubt playing in front of fans is a factor!

If you want to say that adding a value to a ticket is going to have an impact on actual attendance then include several coupons to be exchanged for seats with tuition. Just a thought, I'm sure there are others.
Fill the Haas!