tim55bear;715138 said:
Fried chicken and watermelon have long been seen as a negative stereotyped foods...it isn't like they were trying to brand Chunky Monkey to anyone. B & J were trying to participate in the zeitgeist of the moment, like they always do. It doesn't seem to me that fortune cookies are similar to fried chicken and watermelon.
huh? of course they're similar; stereotypes are stereotypes, regardless of whether they're "negative". What's negative about fried chicken? It tastes awesome, and it's not like people are engaged in bad behavior by eating it.
This guy loves it so much he wrote a catchy song about it. But as others have noted if B&Js made an Obama ice cream that included fried chicken they'd get pilloried for it, and not just because it would taste awful.
Look at this another way -- what do fortune cookies have to do with Jeremy Lin? Does his family make them? Does he love them? The answers are no and probably not, so why put them in his ice cream? For the same reason Stefon Diggs wrote "...Jeremy Lin egg roll and dumplings he's good though" -- because they're foods associated with Asian people. That's the stereotype part, and it was odd for B&Js to not anticipate some fallout.
They could have done much better, too; play on the NBA part (with little chocolate basketballs, although this is a one-shop deal so probably no custom parts), or pair the "linsanity" with the fact that he's in NYC and combine several crazy ingredients including pizza dough and bagel chips.