I dislike the new font. However, I find it very mildly interesting/amusing that we just installed a brand new field in the past year, and the font on the field does not match the font that is used across all Cal sports?

Anyone else think that is mildly interesting?

Phantomfan;842113492 said:

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I dislike the new font. However, I find it very mildly interesting/amusing that we just installed a brand new field in the past year, and the font on the field does not match the font that is used across all Cal sports?

Anyone else think that is mildly interesting?

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The field is cheep. $100,000 for each end zone at an area high school which changed its mascot.

The field doesn't match ANY font Cal's ever used.

Because the team practices on the field, it's going to need replacement more often. We'll see if the new Nike font is still in the departments good graces next time the field is redone.

One interesting thing about the choice of turf material is that Jerry Jones was the first to order this kind of turf - wanted to be able to switch out the endzones and switch out other markings for special events. So at Cowboy Stadium, the pretty much roll up one endzone and put another down.

I don't think Cal paid the extra $$$ to do the easily replaced endzones though.

The current font in the end zones is just plain lame.... Maybe new end zones will at least be interesting!

Remember the whole vote for your endzone design- that was ignored, and the styles of the past- ignored! Wonder if this will be ignored too!
Ha!

ColoradoBear1;842113509 said:

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The field doesn't match ANY font Cal's ever used.

Because the team practices on the field, it's going to need replacement more often. We'll see if the new Nike font is still in the departments good graces next time the field is redone.

One interesting thing about the choice of turf material is that Jerry Jones was the first to order this kind of turf - wanted to be able to switch out the endzones and switch out other markings for special events. So at Cowboy Stadium, the pretty much roll up one endzone and put another down.

I don't think Cal paid the extra $$$ to do the easily replaced endzones though.

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I hope Cal's new bear-raid offense wears out the end-zone this year.
:woohoo

remember the grass field that would get a little more painted every game?

If they let the endzones remain with a color that has absolutely no relation to Cal for more than 10 years, they won't change the font in the new turf.

Yeah, using the same font would be nice, but at least they got rid of the royal blue. I liked how our navy and gold endzones looked last season, except of course when Oregon players were busting through them over and over.

Speaking of the font.. I'm not crazy about it, but it's not as bad as all the verbiage used to describe it.

Quote:

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Type tells a story. The right typeface, used consistently, builds character. (It may build brand recognition but character?) The new font fuses modern foundational forms with universal functionality. (You can build all sorts of words with this font.) To assist in creating a consistent look for a wide variety of athletic communications, a custom display typeface and numeral set has been designed as an enhancement to the overall identity.

The progressive letterforms are a contemporary approach to designing a condensed san-serif alphabet. The sans-serif letterforms provide great versatility and legibility. (Letterforms -- is that like a font?)

The word marks are bold graphic treatments that create a clear, consistent, and visually memorable identity. (Word marks? Are those like fonts too? Or are they, like, words written in a font?) The California and Golden Bears wordmarks (Are word marks and wordmarks two different wordmarks?) capture the essence of the Cal Athletics brand.

The wordmarks work closely in support of the primary identity, and a traditional collegiate lettering style inspires these unique letterforms. These elements create a powerful, exclusive look that distinguishes the wordmarks from other institutions. (To summarize: When you write the words "California" and "Golden Bears" in this new font, which was inspired by others schools' fonts, it distinguishes the words "California" and "Golden Bears" from others schools. That right?)

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BearyWhite;842113848 said:

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Speaking of the font.. I'm not crazy about it, but it's not as bad as all the verbiage used to describe it.

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Hey, the designers need to justify the big pile of cash they were paid to come up with it.

Similar to the description of fine wine.

GBMARIN;842113905 said:

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Similar to the description of fine wine.

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Indeed:

The g looks too small/narrow in relation to the other letters. I know it isn't, but I would think that they could compensate for the illusion - wouldn't take much to slightly widen it, barely noticeable unless one was nitpicking (like I'm doing now)

Beary, here is the Texan translation of that press release about the new font.

1. Hey, we're gonna start using the same lettering on all of our sports stuff.

2. We're gonna jack with some French lettering that has been around 300-400 years and go with it. Best part is we get to use fancy French words to describe the lettering and claim that it is easier to read. After all, we will be using some big words like "California" and a word like that is hard to deal with if you don't use some special lettering.

3.We're gonna put "California Golden Bears" on all of our stuff including our underwear.

4.If we put "California Golden Bears" on all of our stuff, people will not confuse us with the Utah State Aggies or those stinking Baylor Bears. People will look at us and think " hey, there goes a California Golden Bear - gotta be - it says so in that fancy French lettering." If it said "California Golden Bears" in everyday lettering like on the sign at The Golden Chick drive thru, you might get confused and think there goes a Maine Black Bear athlete.

The new font is useful but so is an east side porta-potty.
And the porta-potty is more attractive.
The description of the font sounds ... furd-ish.

The "designer" obviously has no connection to Cal. Probably some person(s) living somewhere in Oregon who had great fun sticking it to Sandy and Cal.
Any new font should have started with the Big C and proceeded from there.

It is what it is. About as relevant as faddish orange or green colors after their seasons of popularity passed.

Phantomfan;842113492 said:

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I dislike the new font. However, I find it very mildly interesting/amusing that we just installed a brand new field in the past year, and the font on the field does not match the font that is used across all Cal sports?

Anyone else think that is mildly interesting?

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I had the same thought when the U.S. Treasury changed the font on our bill currency but I got over it when I found out even though it looked different it purchased the same as the old ones.