New Athletics Branding Lacked Student Input

3,559 Views | 15 Replies | Last: 12 yr ago by CJ Loves Cal
randythebear
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Editorial in the Daily Cal by Dr. Nad Permaul, former ASUC Executive Director and President of the California Alumni Association. In my opinion, he nailed it.

http://www.dailycal.org/2013/04/23/n...from-students/

Go Bears!
Davidson
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Good!
PRD74
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Cal tradition, in my opinion, is in the eye of the beholder. How anyone can claim that they understand Cal traditions better than anyone else is a bit ridiculous. Why do the current "official student representatives" have a better understanding than anyone else? If anything they know less than any person who has been associated with Cal for a period longer than four years. From what I see, the Cal Band, the Rally Committee, the Mic Men, and the Song/Dance Team, etc. of today are all different from what I saw when I went to school. Mr. Permaul, why wasn't I consulted? I have been a season ticket holder probably longer than you have been associated with the University. I painted the Big C in 1971, when did you?

Any group of Cal students/organizations can do whatever they want and call it a "new tradition" and that's the way it has been since 1868. The Cal traditions of yesteryears had different colors, different fonts, different logos, and the Cal Band Drum Major did not leapfrog over the Point of the Wedge in the pregame show. When I see people complaining over the loss of "traditions" like the arched "California" on the basketball jerseys or block "C" on the baseball caps, I remember seeing "Bears", not "California", on the basketball jerseys and a Script "C" on the baseball caps.

The tradition at Cal is that it's traditions change every year. As for the complainers, what a bunch of self-righteous crybabies.

:rant
slider643
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I agree wholeheartedly with one point: I much prefer the walking bear than the crying bear.
PRD74
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I prefer your avatar photo.
Big C
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PRD74;842117147 said:

Cal tradition, in my opinion, is in the eye of the beholder. How anyone can claim that they understand Cal traditions better than anyone else is a bit ridiculous. Why do the current "official student representatives" have a better understanding than anyone else? If anything they know less than any person who has been associated with Cal for a period longer than four years. From what I see, the Cal Band, the Rally Committee, the Mic Men, and the Song/Dance Team, etc. of today are all different from what I saw when I went to school. Mr. Permaul, why wasn't I consulted? I have been a season ticket holder probably longer than you have been associated with the University. I painted the Big C in 1971, when did you?

Any group of Cal students/organizations can do whatever they want and call it a "new tradition" and that's the way it has been since 1868. The Cal traditions of yesteryears had different colors, different fonts, different logos, and the Cal Band Drum Major did not leapfrog over the Point of the Wedge in the pregame show. When I see people complaining over the loss of "traditions" like the arched "California" on the basketball jerseys or block "C" on the baseball caps, I remember seeing "Bears", not "California", on the basketball jerseys and a Script "C" on the baseball caps.

The tradition at Cal is that it's traditions change every year. As for the complainers, what a bunch of self-righteous crybabies.

:rant


FWIW, I think you and Mr. Permaul have been associated with the University approximately the same number of years. Don't know for sure if he painted the Big C or not, but I know he knows where the skeletons are buried deep under what is now Haas Pavilion.
68great
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PRD74;842117147 said:

Cal tradition, in my opinion, is in the eye of the beholder. How anyone can claim that they understand Cal traditions better than anyone else is a bit ridiculous. Why do the current "official student representatives" have a better understanding than anyone else? If anything they know less than any person who has been associated with Cal for a period longer than four years. From what I see, the Cal Band, the Rally Committee, the Mic Men, and the Song/Dance Team, etc. of today are all different from what I saw when I went to school. Mr. Permaul, why wasn't I consulted? I have been a season ticket holder probably longer than you have been associated with the University. I painted the Big C in 1971, when did you?

Any group of Cal students/organizations can do whatever they want and call it a "new tradition" and that's the way it has been since 1868. The Cal traditions of yesteryears had different colors, different fonts, different logos, and the Cal Band Drum Major did not leapfrog over the Point of the Wedge in the pregame show. When I see people complaining over the loss of "traditions" like the arched "California" on the basketball jerseys or block "C" on the baseball caps, I remember seeing "Bears", not "California", on the basketball jerseys and a Script "C" on the baseball caps.

The tradition at Cal is that it's traditions change every year. As for the complainers, what a bunch of self-righteous crybabies.

:rant


Disagree.

Yes, Cal tradition means something different to each student. But this does not mean that there is not a general consensus shared among a large number of students. I believe tht the bulk of Cal students (who give a rat's as* about Cal tradition) would agree that the Campanile, Sather Gate, Oski the Big C,the Script Cal, the Big Game, Card stunts, Big Game Rally, The AXE, the Victory Cannon are all Cal Traditions (along with many others).

Likewise if one looks at the words in the age old songs of California you will hear references to items that are Cal traditions.
And there are many cheers that are Cal traditions. Oski-wow-wow, the Axe yell, for old timers the Hakka.

Some fall out of favor: Serpentines, Pajamarino Rallies, Smokers, House Decs.

But that does not mean that there are no traditions or that anyone can make up a tradition and call it a tradition at the drop of a hat.

Personally I agree with Nad in that the Athletic Department fails to recognize the stake that students and alums have in the California Traditions. With each new coaching change or change in the Cal marketing department, they feel they are free to "mess" with Cal Traditions.

These people are often NOT Cal graduates or Cal alumni.
They are often "short timers" (by which I mean fewer than 10 years at Cal).
They have objectives and motives different than the Cal students alumni and Fans.
So why are they given so much authority to "mess" with Cal Traditions.

I agree with you to the extent that you are saying people like you should be consulted. The alumni assn should reach out to Cal alumni on issues such as this. In this age of social media and electronic communications, why not open things up for alumni and students to give their opinions on topics such as this.

One issue that needs alumni and student comment is:
What about the use of Oski. Rumors are that the Athletic Department is downgrading Oski and not bothering to protect the Oski logo.
If true, this is INSANE.

[As for your comments on Nad Permaul's tenure at Cal. Give him a break. IIRC he graduated just after I did. I am Cal Class of 1968 (hence "68Great"). So he is probably a year or two ahead of you.]
XXXBEAR
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PRD74;842117147 said:

Cal tradition, in my opinion, is in the eye of the beholder. How anyone can claim that they understand Cal traditions better than anyone else is a bit ridiculous. Why do the current "official student representatives" have a better understanding than anyone else? If anything they know less than any person who has been associated with Cal for a period longer than four years. From what I see, the Cal Band, the Rally Committee, the Mic Men, and the Song/Dance Team, etc. of today are all different from what I saw when I went to school. Mr. Permaul, why wasn't I consulted? I have been a season ticket holder probably longer than you have been associated with the University. I painted the Big C in 1971, when did you?

Any group of Cal students/organizations can do whatever they want and call it a "new tradition" and that's the way it has been since 1868. The Cal traditions of yesteryears had different colors, different fonts, different logos, and the Cal Band Drum Major did not leapfrog over the Point of the Wedge in the pregame show. When I see people complaining over the loss of "traditions" like the arched "California" on the basketball jerseys or block "C" on the baseball caps, I remember seeing "Bears", not "California", on the basketball jerseys and a Script "C" on the baseball caps.

The tradition at Cal is that it's traditions change every year. As for the complainers, what a bunch of self-righteous crybabies.

:rant



Agree! I should have been consulted! And my family members! And for the record, I like the uniforms, and what I'd like even more is a winning season- even in banana yellow or any other crazy combo. The "tradition" is NO RED!
PRD74
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68great, as usual, your essay about Cal tradition is well thought out and appreciated for its correctness and civility, but you are missing the point of Nad's editorial. Nowhere, has anyone made a motion to change the Campanile, Sather Gate, Oski, the Big C, the Script Cal, the Big Game, Card stunts, Big Game Rally, The AXE, or the Victory Cannon. We're talking the brand of the sports teams.

Nad in so many, many words tries to give a reasonable opinion piece, but for all its verbiage, his true feelings can be summarized by this one paragraph.

"I would have hoped that the historic Bear adopted by the students in 1895 and on logo apparel sold at the Cal Student Store would have been included in the new branding, rather than a new, stylized bear. I would have hoped that a student athletic program would have come to the official representatives of the students and presented its proposals and discussed it with them before making decisions on Cal tradition."

To put it simply, Nad is mad that the changes he wanted were not included in the new branding and is really upset. Hey, welcome to the club! If you are really into tradition, well you should know that the AD has always made changes to their uniforms and logos in-house and they have never been based on anything sold in the Student Store.

BTW, thank you wanting to include me in the review process. Unfortunately, I would only add to the confusion and chaos.

Time for me to go back into hibernation. Go Bears!
beelzebear
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Did anyone tell Nad it probably wasn't a choice, that Nike was going to give us a new damn logo no matter what anyone thought...least of all students?

It's pretty evident from all the Nike sponsored schools getting new or redux logos it's their doing.
running bear
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beelzebear;842117230 said:

Did anyone tell Nad it probably wasn't a choice, that Nike was going to give us a new damn logo no matter what anyone thought...least of all students?

It's pretty evident from all the Nike sponsored schools getting new or redux logos it's their doing.


I wonder when all these logos changes will start having diminishing returns. I understand they want to use it to drive clothing sales, but as a casual fan I can't keep up with the changes.

I've turned on the TV several times and though: "who the heck is that team?". All the identifying markers that constitute a university brand are being replaced. Is this good or bad marketing? I'm thinking this could be like some of those "new" business models of the late 90's. They made a few people wealthy on the short term, but the underlying premise was flawed and the companies eventually had to change or die.
StillNoStanfurdium
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running bear;842117243 said:

I wonder when all these logos changes will start having diminishing returns. I understand they want to use it to drive clothing sales, but as a casual fan I can't keep up with the changes.

I've turned on the TV several times and though: "who the heck is that team?". All the identifying markers that constitute a university brand are being replaced. Is this good or bad marketing? I'm thinking this could be like some of those "new" business models of the late 90's. They made a few people wealthy on the short term, but the underlying premise was flawed and the companies eventually had to change or die.

Could you keep up with all the different California branding our school had as recently as last year? At some point it made sense to unify them so that we have this singular identity that can be carried forward.
Golden One
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I think it lacked input from anyone with a brain.
UCBerkGrad
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Are you serious? Student input on uniforms? Bad idea. Honestly, what can a poli sci major contribute to a football uniform design that would be better than the professionals at Nike? Have you ever hired a college intern? Would you ever let one have a voice in a legitimate marketing campaign or help set your annual budget? Hell no.

The uniforms are fine...better than they have been in the recent past....and they were free! Just say thank you and get over it.
Jill70
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UCBerkGrad;842117381 said:

Are you serious? Student input on uniforms? Bad idea. Honestly, what can a poli sci major contribute to a football uniform design that would be better than the professionals at Nike? Have you ever hired a college intern? Would you ever let one have a voice in a legitimate marketing campaign or help set your annual budget? Hell no.

The uniforms are fine...better than they have been in the recent past....and they were free! Just say thank you and get over it.


I agree wholeheartedly.
socaltownie
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I tried to read through the article about tradition and history and all that stuff but kept getting distracted by the hot sex columnist picture.
CJ Loves Cal
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PRD74;842117147 said:

Any group of Cal students/organizations can do whatever they want and call it a "new tradition" and that's the way it has been since 1868. The Cal traditions of yesteryears had different colors, different fonts, different logos, and the Cal Band Drum Major did not leapfrog over the Point of the Wedge in the pregame show. When I see people complaining over the loss of "traditions" like the arched "California" on the basketball jerseys or block "C" on the baseball caps, I remember seeing "Bears", not "California", on the basketball jerseys and a Script "C" on the baseball caps.

The tradition at Cal is that it's traditions change every year.



Well, not every year necessarily. Just whenever enough people get a hankering to do something different. But not usually by command from on high. Most every tradition we've got that's stuck was originally something that some group of students or alums or some team dreamed up and glommed onto, and then managed to convince others to like and keep liking. When the AD has tried to reinvent things and them sell them, it's mostly failed.

I've got no issue with them wanting a fiercer bear. But honestly- they couldn't come up with better than that? Maybe I'm wrong but unless we get just instant on field success to go with it, I can't see people giving up their old bears in favor of it.
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