How much would you be willing to add to your game day ticket price to ensure Cal Traditions continue uninterrupted (ie: Band plays when it wants not when Marketing tells them to)?
$0, $2. $5, etc.

How much would you pay to NOT HEAR Advertising?

I know I'd pay $5, which if everyone did that could potentially bring in $300K+ per game.

In a dream world 2thDoc, i would pay more than $5!

$10/ticket/game, without batting an eye.

The main reason for the question is that the Ohio State is bringing their entire band with them in September. As many of you know, tOSU band is what inspired the current Cal Band. Halftime during that game should be devoted entirely, in my opinion, to a battle of these great bands. Hopefully, the decision makers at Cal will understand the traditional importance of such a meeting and will provide for an uninterupted affair.

Yeah $10 is a good number....x 66K comes out to over $670K in revenue...which I would think is comperable for a game's worth of marketing.