KoreAmBear;842323187 said:
Seemed like everyone liked those 5pm starts (when we first busted out the gold top unis for the Oregon game in 2006 I believe).
5pm is very different from 7:30pm. I'd guess 95% of our fans are completely cool with 5pm. But under the current TV contract, the 4-5pm kickoff is reserved for ONE exclusive network broadcast in most weeks. The big networks want to optimize their programming and they have tons of SEC, Big Ten, and Big 12 inventory at 5pm. They do not have any inventory at 7:30pm.... the addition of FS1 really amped up the demand for the 730 games, and I don't think anyone anticipated that when writing the contract. It was pretty silly to have 3 7pm or later games last year on weeks with 5 total p12 games. But neither FS1 or ESPN are going to give that up w/o getting a significant amount of money.
In the past when we were on the as the ABC 5pm game, we were of national interest... multiple games vs Oregon, Tenn, UCLA, USC, etc. So of course they were fun - we were good and they meant something. But under the current TV contract they likey would have been played at 7:30!
I really liked the 330-4pm starts at AT&T. That was back under the old TV contract when Cal could set its own start time if on regional TV (ie games Cal contracted with a regional partner, often for no pay, just exposure... remember the steroid PSA as 'ads'?) It was also the ONLY year under the old TV contract where Cal had access to
free lights (had to pay for lights at CMS and they were not cheap). So essentially, I'm saying 2011 was the ONLY year Cal could choose start times based on getting the most fan friendly kickoff. When there were no free lights at CMS, the start times were more limited, which is why noon is seen as 'traditional'. But with lights (and of course the freedom to choose), we chose late afternoon. That is great for tailgating (or in SF going to a bar), great for families that have activities in the morning, and great for students that don't like to get up early. But again, those times are now contractually not an option, which is really too bad.
According to Wilner, during this last offseason, the networks offered to allow them for some other NON MONETARY concessions. P12 chose to keep the current arrangement, but favor the early simulcast starts on P12 network. But I'd even say long term, it would be worth real money to stop jerking fans around.