Hilarious study. Not a surprise. Most likely their women would score higher on the masculinity charts.
http://www.seattletimes.com/seattle-news/the-whoppers-start-after-researchers-trick-guys-into-thinking-theyre-not-so-macho/
http://www.seattletimes.com/seattle-news/the-whoppers-start-after-researchers-trick-guys-into-thinking-theyre-not-so-macho/