I was listening to Steven Godfrey and Bill Connelly's podcast today and there was a very interesting segment on Pac-12 revenue plans.
https://soundcloud.com/aintplayednobody/les-miles-tom-herman-jimbo-fisher-and-god-its-not-even-october-yet
It starts at 21:15.
Summary version:
- In the middle of the Cal-Hawaii game, the Pac-12 signed a media deal with Australian Fox Sports to show games from basketball and football on that channel
- The Pac-12 is currently heavily investing in getting a slice of the Chinese basketball market. Chinese coaches have been sent to work with Pac-12 basketball coaches to build relationships and establish the Pac-12 as a brand in China.
- Because the Pac-12 owns itself entirely, though all the other conference networks will likely make more money in the short-term, because those conferences do not entirely own their networks, their revenues are tied to the fate of cable networks. If a shift occurs on television, such as more people beginning to stream through platforms like Sling, the Pac-12 can easily make more than enough revenue long-term to dwarf the other conferences.
- Some interesting tidbits about the perception of Cal -- such as making more than a million from the Australia game, too many sports at Cal drowns the importance of football, etc.
https://soundcloud.com/aintplayednobody/les-miles-tom-herman-jimbo-fisher-and-god-its-not-even-october-yet
It starts at 21:15.
Summary version:
- In the middle of the Cal-Hawaii game, the Pac-12 signed a media deal with Australian Fox Sports to show games from basketball and football on that channel
- The Pac-12 is currently heavily investing in getting a slice of the Chinese basketball market. Chinese coaches have been sent to work with Pac-12 basketball coaches to build relationships and establish the Pac-12 as a brand in China.
- Because the Pac-12 owns itself entirely, though all the other conference networks will likely make more money in the short-term, because those conferences do not entirely own their networks, their revenues are tied to the fate of cable networks. If a shift occurs on television, such as more people beginning to stream through platforms like Sling, the Pac-12 can easily make more than enough revenue long-term to dwarf the other conferences.
- Some interesting tidbits about the perception of Cal -- such as making more than a million from the Australia game, too many sports at Cal drowns the importance of football, etc.