You will be told on the basketball board to get your butts into Haas.
Others will focus on annual giving, not giving tickets to opponents, putting pressure on Larry Scott... yada yada yada.
I'll let you know what else you can do: Vote for Cal players on online polls.
It ALL helps the Cal profile.

So, you want recruits to pick Cal?
Vote. It's free, other than your time.

http://biletnikoffaward.com/fan-vote
http://www.voteobrien.org/

14th place at the moment? That's not cool.