the article said a lot to me, which is that the p12 will be in the poor house for the next 5 years. (At which rate, we'll be competitive with the MWC.)
"In absolute terms, the Pac-12 is nowhere near the poor house. Since Scott took over what was then the Pac-10 in 2009, the conference's revenue has grown to $500 million from $100 million, and
the average annual per-school payout to $31 million from $9 million.
But
Big Ten members anticipate receiving more than $50 million from the conference this fiscal year because of a new television agreement.
SEC members get roughly $41 million from the conference.
The Pac-12 will most likely soon be last among the five major conferences in the average annual amount received by conference members, also trailing the Big 12 and the Atlantic Coast Conference, after the ACC Network, owned by ESPN,
launches next year."
Kinda hard to recruit and pay assistant coaches (in high COLA's) -- assistants who are your best recruiters -- when you are dead last in income. For example, Saban pays Tosh $1.1M/yr as as Assistant.
The Olympic sports are fun, but football and men's b'ball pay the bills. If we can't be competitive in those sports, I predict a continued downward spiral.