I am posting here as well as the WBB as the WBB doesn't get much traffic.

If the WBB players are getting $25K each, then what will the men receive? It will be at least that much, I assume. $50K?

What are Cal's plans to compete in this environment?

Story follows:

"The Texas Tech Lady Raiders made history this week, signing a record NIL deal with marketing agency Level 13.
The program agreed to a pact on Thursday that will allot $25,000 to each player on the women's basketball team.

According to Front Office Sports, the NIL deal is the largest of its kind for any women's basketball program.
"We are proud to announce that Level 13 Agency has committed $25,000.00 per Lady Raider in the Women's Basketball Locker Room! We see you, we hear you, and we support you, ladies!" Level 13 said in a statement released Thursday afternoon.

A video shared on social media by KAMC's Mason Horodyski captured the moment the Lady Raiders players received word of the deals during practice at the Dustin R. Womble Basketball Center. Players can be seen smiling and embracing in the short clip as assistant coach and former WNBA player Plenette Pierson made the rounds to hug and congratulate the entire squad."

(Source: Texas Tech WBB Signs NIL Deal for $25K per Player)