New floor design

13,402 Views | 102 Replies | Last: 5 mo ago by calumnus
01Bear
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RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
calumnus
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https://images.app.goo.gl/m7obmyz8wWBnBctH7

We are "California" the entire state. The only people who tried to deny that are fans of a private school called "Southern California" or a directional southern branch called "California, Los Angeles." Now that we are in separate leagues, skrew them.

Wisconsin represents the entire state even though there is a "Wisconsin,Green Bay," Texas represents the entire state even though there is a "UTEP" and other UTs, North Carolina represents the entire state even though there is a NC Charlotte….on and on.

We are California. Live it. Deal with it.
01Bear
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calumnus said:

https://images.app.goo.gl/m7obmyz8wWBnBctH7

We are "California" the entire state. The only people who tried to deny that are fans of a private school called "Southern California" or a directional southern branch called "California, Los Angeles." Now that we are in separate leagues, skrew them.

Wisconsin represents the entire state even though there is a "Wisconsin,Green Bay," Texas represents the entire state even though there is a "UTEP" and other UTs, North Carolina represents the entire state even though there is a NC Charlotte….on and on.

We are California. Live it. Deal with it.

Amen!
RedlessWardrobe
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01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.
rkt88edmo
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calumnus said:

https://images.app.goo.gl/m7obmyz8wWBnBctH7

We are "California" the entire state. The only people who tried to deny that are fans of a private school called "Southern California" or a directional southern branch called "California, Los Angeles." Now that we are in separate leagues, skrew them.

Wisconsin represents the entire state even though there is a "Wisconsin,Green Bay," Texas represents the entire state even though there is a "UTEP" and other UTs, North Carolina represents the entire state even though there is a NC Charlotte….on and on.

We are California. Live it. Deal with it.

Especially considering they locked us out of joining them in the conference move based on supposed recruiting exclusivity for a GINORMOUS state.
01Bear
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RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
HoopDreams
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RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.
do you mean we are copying Idaho?

Eastern Oregon Bear
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HoopDreams said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.
do you mean we are copying Idaho?


Are you sure that isn't a Boise State Broncos helmet instead of an Idaho Vandals helmet?
RedlessWardrobe
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01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.
HoopDreams
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Yes it is Boise State … don't they represent the State of Idaho

Eastern Oregon Bear said:

HoopDreams said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.
do you mean we are copying Idaho?


Are you sure that isn't a Boise State Broncos helmet instead of an Idaho Vandals helmet?
01Bear
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RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
calumnus
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RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.


We have competed as the "The California Golden Bears" for about 150 years. All of our fight songs refer to us only as "California," nothing else, not even "Cal."

And success in sports is not separate from marketing and financing, especially now. To win we need money and to get money we need to win. However, no matter what, we need to create the largest fanbase we can and market to the largest audience we can. Mostly that is sports fans in the East Bay and San Francisco, but when marketing to those same fans the Warriors went with "Golden State." However, I do know sports fans in San Diego that root for "Golden State." Let fans decide. Moreover, the majority of our students and alums are from the southern half of the state. When I went to Cal from LA it was to go to my states' flagship university.

And again, our actual name is "California" with "Cal" as a nickname. It is the name of the most populous and prosperous state, almost mythical, a state the subject of many pop songs over the years. Why would we give that up? Because we don't think we are worthy or don't think we can live up to our own name and history? Own our brand, our strongest brand, and push for administrators and coaches who want to and can live up to it. That is the path to surviving, if not thriving, over the next decade. We cannot continue to play small, aiming for just over .500 so we can get a minor bowl playing in front of a few thousand local alums with the end zones tarped.

CMS and Haas need to be packed and loud.

calumnus
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calumnus
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RedlessWardrobe
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01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.
01Bear
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RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.
HoopDreams
How long do you want to ignore this user?
YES to California
YES to CAL
NO to State outline on center court
YES to C
NO to B

NO to Berkeley in Cal Athletics (except for subtle references, and never as major logos on courts, fields and uniforms)
RedlessWardrobe
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01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.
rkt88edmo
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HoopDreams said:

YES to California
YES to CAL
NO to State outline on center court
YES to C
NO to B

NO to Berkeley in Cal Athletics (except for subtle references, and never as major logos on courts, fields and uniforms)
Pretty much this.

I can accept the awkward Cal-Berkeley to try and marry the two names, but it's Cal first in the sports world.
calumnus
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RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.


You think Mueli was turning away fans if they were from Sacramento?

Why is it important to you that Cal NOT represent the entire state in the way other schools that bear their state's name do?
Big C
How long do you want to ignore this user?
HoopDreams said:

YES to California
YES to CAL
NO to State outline on center court
YES to C
NO to B

NO to Berkeley in Cal Athletics (except for subtle references, and never as major logos on courts, fields and uniforms)
YES to California
YES to Cal
IDC to state outline on center court
YES to C
H-NO to B (worst idea ever)

YES to sprinkling a few visual "Berkeley"s around, to help educate people from outside the state that we are California and also the University of California, Berkeley, the #1 public university in the world.

NO to letting the visual "Berkeley"s ever being too large font or competing with the Cal/California/C.
01Bear
How long do you want to ignore this user?
RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.

I doubt we'd ever know exactly what his intentions were when he opted for "Golden State," but I'm pretty confident he was trying to increase the team's footprint and fanbase beyond SF by branding the team the "Golden State" Warriors. Heck, he even had the team play home games in San Diego! You cannot seriously tell me that wasn't intended to increase the fan base beyond San Francisco. That's the business decision he made: to increase the fan base beyond that of SF. Sure he didn't want to alienate the SF fan base, but there was more to it than that. Two things can be true at the same time.
01Bear
How long do you want to ignore this user?
HoopDreams said:

YES to California
YES to CAL
NO to State outline on center court
YES to C
NO to B

NO to Berkeley in Cal Athletics (except for subtle references, and never as major logos on courts, fields and uniforms)

Amen!

"We're Sons of California, a loyal company!"

We are not sons of Berkeley. Our alma mater should never be represented with a "B."
calumnus
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01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.

I doubt we'd ever know exactly what his intentions were when he opted for "Golden State," but I'm pretty confident he was trying to increase the team's footprint and fanbase beyond SF by branding the team the "Golden State" Warriors. Heck, he even had the team play home games in San Diego! You cannot seriously tell me that wasn't intended to increase the fan base beyond San Francisco. That's the business decision he made: to increase the fan base beyond that of SF. Sure he didn't want to alienate the SF fan base, but there was more to it than that. Two things can be true at the same time.


Yes, in 1971-72 when the Warriors changed their name to "Golden State" and played most of their games in Oakland, they also played six home games in San Diego and added the map of California to their logo.
They could have easily just kept "San Francisco" like nearly every other pro team that moves to a nearby city does. Or gone with "San Francisco Bay Warriors" if they were trying to limit their geographic identity.
RedlessWardrobe
How long do you want to ignore this user?
calumnus said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.


You think Mueli was turning away fans if they were from Sacramento?

Why is it important to you that Cal NOT represent the entire state in the way other schools that bear their state's name do?
I sincerely mean no disrespect. But it is amazing to me that you continue to draw conclusions from my statements instead of taking them at face value. So let me answer your two questions:

1) Of course Mieuli was not turning away fans if they were from Sacramento. But the purpose of renaming the Warriors title as "Golden State" was primarily (above everything else) to avoid alienating the San Francisco fan base. Honestly, were you around in 1971? There was NO cable TV, NO internet, and fans did not travel out of their home areas the way they do today. The Warriors initially played a handful of games in San Diego. How long did that last? One, maybe two seasons, and that was it.

2) The fact that I am not in favor of adding an outline of the state to the Cal logo DOES NOT mean that they shouldn't represent the state. But the reality is, if you're trying to make this an issue pertaining to Cal ATHLETICS, nobody other than alumni really gives a sh*t. In this day and age, do you really think that a resident within the state of California is going to see that outline and for that reason think, "gee maybe we should follow Cal basketball, and maybe go to a game?" The reason for my opinion is that I think above everything else, it's indicating that now Cal wants to be like Indiana or North Carolina. A cookie cutter. To Big C's point - YES to California, YES to Cal, NO to State Outline.
BeachedBear
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calumnus said:





Yes, in 1971-72 when the Warriors changed their name to "Golden State" and played most of their games in Oakland, they also played six home games in San Diego and added the map of California to their logo.
They could have easily just kept "San Francisco" like nearly every other pro team that moves to a nearby city does. Or gone with "San Francisco Bay Warriors" if they were trying to limit their geographic identity.
I'm highly confident that in 71-72, Meuli wanted to use the name Bay City Rollers, but it was already taken!!!
RedlessWardrobe
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BeachedBear said:

calumnus said:





Yes, in 1971-72 when the Warriors changed their name to "Golden State" and played most of their games in Oakland, they also played six home games in San Diego and added the map of California to their logo.
They could have easily just kept "San Francisco" like nearly every other pro team that moves to a nearby city does. Or gone with "San Francisco Bay Warriors" if they were trying to limit their geographic identity.
I'm highly confident that in 71-72, Meuli wanted to use the name Bay City Rollers, but it was already taken!!!
He was quite a character.
4thGenCal
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RedlessWardrobe said:

calumnus said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.


You think Mueli was turning away fans if they were from Sacramento?

Why is it important to you that Cal NOT represent the entire state in the way other schools that bear their state's name do?
I sincerely mean no disrespect. But it is amazing to me that you continue to draw conclusions from my statements instead of taking them at face value. So let me answer your two questions:

1) Of course Mieuli was not turning away fans if they were from Sacramento. But the purpose of renaming the Warriors title as "Golden State" was primarily (above everything else) to avoid alienating the San Francisco fan base. Honestly, were you around in 1971? There was NO cable TV, NO internet, and fans did not travel out of their home areas the way they do today. The Warriors initially played a handful of games in San Diego. How long did that last? One, maybe two seasons, and that was it.

2) The fact that I am not in favor of adding an outline of the state to the Cal logo DOES NOT mean that they shouldn't represent the state. But the reality is, if you're trying to make this an issue pertaining to Cal ATHLETICS, nobody other than alumni really gives a sh*t. In this day and age, do you really think that a resident within the state of California is going to see that outline and for that reason think, "gee maybe we should follow Cal basketball, and maybe go to a game?" The reason for my opinion is that I think above everything else, it's indicating that now Cal wants to be like Indiana or North Carolina. A cookie cutter. To Big C's point - YES to California, YES to Cal, NO to State Outline.
100%
Big C
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calumnus said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.

I doubt we'd ever know exactly what his intentions were when he opted for "Golden State," but I'm pretty confident he was trying to increase the team's footprint and fanbase beyond SF by branding the team the "Golden State" Warriors. Heck, he even had the team play home games in San Diego! You cannot seriously tell me that wasn't intended to increase the fan base beyond San Francisco. That's the business decision he made: to increase the fan base beyond that of SF. Sure he didn't want to alienate the SF fan base, but there was more to it than that. Two things can be true at the same time.


Yes, in 1971-72 when the Warriors changed their name to "Golden State" and played most of their games in Oakland, they also played six home games in San Diego and added the map of California to their logo.
They could have easily just kept "San Francisco" like nearly every other pro team that moves to a nearby city does. Or gone with "San Francisco Bay Warriors" if they were trying to limit their geographic identity.

I was a young teenager then, in the East Bay. The general consensus at the time was that the best new facility the Warriors could get was in Oakland, but they didn't want to call themselves "Oakland" because less cachet (as well as alienating existing fans from SF). Oakland, on the other hand, didn't want the Warriors to still call themselves San Francisco and felt they were worthy of being in the team name, what with the A's and the Raiders already doing that.

And so a compromise was reached...

I'll tell you one thing that really irked me: I get Lacob wanting to go 100% Big Time and get a nice facility in The City, but I hated the way, in all their years of playing there (with great fan support, I might add) they never used "Oakland" on their unis ("The Town" doesn't count.). Then they move across the Bay and start wearing San Francisco on some of their many uniforms. And maybe my memory is faulty, but didn't they also wear one uniform variation that actually said Oakland... after they had moved out of Oakland? My love for the Warriors has lessened the past several years, not that they care.
calumnus
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RedlessWardrobe said:

calumnus said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

01Bear said:

RedlessWardrobe said:

CNHTH said:

https://imgur.com/a/X8KmjD8
Seeing the court in person it really isn't that bad.
What I don't like is the state outline in just blue. It's bland and too many blue lines. Imho it would look amazing if they filled the outline of the state with the darker colored hardwood that appears in the paint areas
Surprise surprise, I think it sucks. Again even in the world of athletics why are we conforming to the layout of other universities? The number one public university conforms with everyone else? And one more counter argument to the "align with the state" proponents. I note that on the state flag, the bear is standing on a patch of green (grass?), and there is a red horizontal stripe along the bottom. Should we change our colors to green and red to project the correct image? I rest my case on this issue.

If you knew your Cal history, you'd know that the Cal walking bear was not based on the state flag. In fact, when the Cal walking bear flag was commissioned in 1872 (see, https://calbears.com/sports/2013/4/17/208216540.aspx), the California state flag was different from the current one (see, ).

The grizzly bear was chosen because it represented the state and was the state's symbol. The gold color was chosen because of its association with our great state's (recent) history. In short, our alma mater's teams are the California Golden Bears because they represent the entire state of California, not just some jerk water location therein.
I'll be the first to admit that I'm close to clueless on Cal history, and the history of the flag. But this whole issue is about branding. People across the area, state, and country don't give a sh*t about Cal history. All I can conclude is that when the script California is backed by an outline of the state, it makes Cal's brand look like a dozen other universities' cookie cutter display. And the fact that this would be a "new look" makes the whole thing a lot worse. UC might as well stand for University of Copycats.

I'm with you on it looking ugly and giving off lemming vibes. But the argument that our alma mater is not the state's flagship university or that it's not representative of the entire state is absurd. Our alma mater is the University of California. All the others are satellite schools.
For the final time (hopefully.). I am not arguing that our alma mater is not the state's flagship university. I am simply stating that from a branding perspective it wouldn't be a good move to decide that just because now we're in the ACC we should start representing ourselves in a different way. The current problem does not lie with the message, it's with the messenger.

I'm honestly not sure what you mean. Cal has always been the flagship university for the State of California. I also don't recall Cal ever branding itself as other than that. While the UC Regents and the UC System have tried to push back and claim Cal is just one of the many schools within the UC system, I don't recollect Cal ever participating in that until recently with the adoption of "B for Berkeley" and the dropping of the "Cal" and "California" monikers.

Maybe I just have not been paying enough attention, if so, please feel free to provide me with the proofs of Cal's previous representations that it's not the state's flagship university.
Wow. All I'm talking about on this subject is the decision to add an outline of the state of California to the mid court emblem on the freakin' basketball court, not all of this other stuff. It's not neccessary. The absence of a state outline doesn't mean that the university doesn't represent the state of California, but a typical sports fan is not going to stop and consider what we represent, whether or not they're looking at the state outline. The more obvious conclusion is going to be that our school, and our updated "logo", is just like a bunch of other schools. Who wants that?

And let me remind everyone that the reason the Warriors started using the whole "Golden State" thing, was that in the early seventies after owner Franklin Mieuli decided that he no longer wanted the Warriors playing half their games in SF and half in Oakland - but all in Oakland, he changed the name from the San Francisco Warriors to the Golden State Warriors, (as opposed to the "Oakland Warriors") because he didn't want to alienate the West Bay fans from continuing to follow the team. It didn't really have anything to do with the state of California.

If you're limiting your objection to the inclusion of the state's outline on the court, then I believe we're in agreement. However, from your previous posts, it sure seemed like you were objecting to Cal representing the entire state of California as its flagship university. Perhaps I misunderstood your prior posts.

Incidentally, I recall reading before that the Warriors were able to call themselves the "Golden Stare" (as opposed to the "San Francisco," "Oakland," or even the "Bay Area" Warriors because they also played some home games in San Diego during that transition period. Additionally, per the Warriors's history page on NBA.com, "The team became the San Francisco Warriors after they relocated to the West Coast in 1962, and changed its name to the Golden State Warriorssymbolizing a team belonging to all of California, the Golden State -- upon settling into a new home in Oakland in 1971." (See, https://www.nba.com/warriors/news/behind_the_name.html.) As such, it looks very much like the Warriors were trying to represent the entire state of California.

Yes, I'm happy to say we are in agreement about what the University of California represents.

When Franklin Mieuli settled on "Golden State", was he really trying to have the Warriors represent the state of California or did he not want to alientate residents of San Francisico from supporting his team? If you really think the answer to this is the former, then your awareness of basic business strategy may be slightly lacking.


You think Mueli was turning away fans if they were from Sacramento?

Why is it important to you that Cal NOT represent the entire state in the way other schools that bear their state's name do?
I sincerely mean no disrespect. But it is amazing to me that you continue to draw conclusions from my statements instead of taking them at face value. So let me answer your two questions:

1) Of course Mieuli was not turning away fans if they were from Sacramento. But the purpose of renaming the Warriors title as "Golden State" was primarily (above everything else) to avoid alienating the San Francisco fan base. Honestly, were you around in 1971? There was NO cable TV, NO internet, and fans did not travel out of their home areas the way they do today. The Warriors initially played a handful of games in San Diego. How long did that last? One, maybe two seasons, and that was it.

2) The fact that I am not in favor of adding an outline of the state to the Cal logo DOES NOT mean that they shouldn't represent the state. But the reality is, if you're trying to make this an issue pertaining to Cal ATHLETICS, nobody other than alumni really gives a sh*t. In this day and age, do you really think that a resident within the state of California is going to see that outline and for that reason think, "gee maybe we should follow Cal basketball, and maybe go to a game?" The reason for my opinion is that I think above everything else, it's indicating that now Cal wants to be like Indiana or North Carolina. A cookie cutter. To Big C's point - YES to California, YES to Cal, NO to State Outline.


You are using the current status quo of our fanbase being just a dwindling group of aging alums to limit our potential fan base to just a dwindling group of aging alums.

We have a HUGE opportunity to grow our fan base. Sure, primarily in the East Bay where we are now the only team in football and basketball (and baseball) but also San Francisco and throughout the region and state.

We are entering the ACC, where we will be playing other schools that represent their states with more games on national broadcasts. And yes, there is a stronger chance a young fan or a casual fan becomes of fan of "California" (even as second favorite team) if we strongly associate with our state than if we run away from it. We want higher viewership numbers. We want eyeballs. So yes, if a game between California and North Carolina is on ESPN, we want to have people in San Diego watch and root for Cal. That is just good marketing, good branding.

The outline of California is not "cookie cutter" any more than using the same alphabet as other schools to spell out "California" is "cookie cutter." Other than the Warriors, one else uses it or can claim it. It is an immediately recognizable outline of the most populous, wealthiest and most powerful state in the US. A state celebrated in song and legend. The state that we represent as the public state owned flagship. Built by all the people of California for all the people of California. The problem with the rendition is it needs to be stronger and bolder.

I love my Hawaii cap with an H in front and state outline, the islands that make up the state, on the back. Hawaii is my adopted second team. Not really for the university in Manoa valley. For my love of the state.

If Cal is going to survive the next ten years we cannot cling to the low ceiling goals and small minded marketing box that others put us in and our tiny fan base grew comfortable with but nearly got us killed and still might. We need to pursue the bolder vision. We are California. The state outline just emphasizes and reinforces that.

The challenge will be having teams that live up to our name. But that is the what we need. Not small, limited brands and small, limited goals.
RedlessWardrobe
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Okay, so Cal adding the outline of the state is not "cookie cutting" because Cal already uses the same alphabet as the other schools to spell out their name? I have to admit, I have no reply for logic like that. My apologies for being so small minded and failing to want to pursue a bolder vision. I have seen the light.
philbert
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calumnus
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RedlessWardrobe said:

Okay, so Cal adding the outline of the state is not "cookie cutting" because Cal already uses the same alphabet as the other schools to spell out their name? I have to admit, I have no reply for logic like that. My apologies for being so small minded and failing to want to pursue a bolder vision. I have seen the light.


We are California. A map of California is a pictorial representation of California. Other than spelling out California, how else do you emphasize that we are California?

It is just like Bears. You can spell it out or you can have a picture of a bear. Using pictures of things as representations of them is not "cookie cutter."

However, while there are many, many schools and pro teams that have bears as their mascot and can have pictures of bears, we are the only school that can use a pictorial representation of California. Thus a map of California is unique. Unique is by definition not "cookie cutter."

You have repeatedly stated and made it clear in your other arguments that you don't want Cal/California to represent the state of California. Only the school and campus located in Berkeley. Thus not wanting any representation of the state of California is consistent with that position because it only reinforces that "Cal" and "California" stands for the state of California, just like a picture of a bear reinforces that "Golden Bears" represents an animal. It is part of branding.

I want "Cal" and "California" to represent the state as much as the school, to reassert our flagship status, because that is our history and because it is the best way to grow our fanbase beyond our current small alumni base. We need to grow our fan base to survive. We need fans in the seats and eyeballs on our telecasts. If we don't, we might not survive the next 5 years or the next round of realignment.

However, we have a huge opportunity to rewrite our script. With no other teams in the East Bay we have an opportunity to be the East Bay's team. That is best as the California Golden Bears.

Moreover, now that we are competing against East Coast teams and not against the Southern California teams we have an opportunity to represent the entire state in the ACC. Not to be everyone's favorite team, although there will be some new fans, but as many people's second favorite team as possible. We want people to like us enough to watch our games and root for us (or people from places that hate California to stop and watch our games and root against us). All that is best accomplished as "California" representing the state in addition to the school and the picture of the state only reinforces that association. Just like you can spell out "Bears" and have a picture of a bear.

Now from an esthetic perspective, you can have bad pictural representations of bears and good pictorial representations of bears. And good pictorial representations of California and bad pictorial representations of California. I don't particularly care for the rendition of this one, but I very strongly believe that the state of California should be part of our branding.




 
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