Great Marketing idea from USC

989 Views | 4 Replies | Last: 13 days ago by ColoradoBear
Basketball Bear
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After I purchased my tickets for the USC game, a few days later they sent me this marketing message. What a deal!

https://usctrojans.evenue.net/promotions/FLASHM?&RSRC=B24email&RDAT=111224&utm_medium=email&elq_cid=978423&ehash=5dbd12def564bdd19549801804567bb8b6fa2f09a268242f6714e48958718ccb&aid=16113&pid=usc_email_eloqua_eloqua&rid=2155

I purchased tickets for the upcoming Air Force and Sac St game about three weeks ago and have not heard a peep from CAL. SC has also sent me a special $15 ticket with a drink at the game. Is doing something like this so hard to do. Every CAL fan who got their ticket online for the game can attest to this.
Lets get more butts into HASS with this great marketing for our non-conference games.
BeachedBear
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Until JK and the marketing staff are replaced, this won't happen. For years, I made many attempts to improve the Haas, MBB experience. The response from the marketing and facilities people was like deer in the headlights.

With JK, it became obvious that they would rather NOT have people at Haas, in order to save money and time not dealing with running the place. He really doesn't like basketball and doesn't like basketball fans pushing him. He tolerates Football, because he has to.

He really just wants a few Olympic sports and a Hockey team. He does not want to deal with constituents that have expectations.

Despite lip service and some politics, the person that hired him and gave him an extension wanted Cal to move down to D2 or form a west coast ivy league for sports. I told myself that couldn't be true, but I have come to accept it.

if Lyons doesn't replace JK and most of the marketing staff BEFORE the end of the school year, then that will confirm what has taken me years to accept.
Basketball Bear
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I just wish that I would have talked about marketing to him when we were talking at the pregame event on Sunday. But as you say that probably would not have made a difference, but I would've felt better about myself had I tried. I thank you for all the personal efforts you have made to make a change.
oskidunker
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Basketball Bear said:

I just wish that I would have talked about marketing to him when we were talking at the pregame event on Sunday. But as you say that probably would not have made a difference, but I would've felt better about myself had I tried. I thank you for all the personal efforts you have made to make a change.


Companies Dosurveys and then don't change anything. With regard to game day experience, there isn't even a pretense.
ColoradoBear
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I do like how USC also marks those games as having 'not many left' when indeed there are a ton of tickets left when you click through to the seating chart.
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