LATimes story

"Solving UCLA's deepening athletic department financial crisis might require a Disneyesque plot twist, so why not let a Disney guy take a crack?
Daniel Cruz was brought in from the Burbank-based media and entertainment giant last fall to work some magic with a college operation in need of new concepts. Six consecutive years of running in the red has led to a staggering $219.5-million deficit that won't be wiped away with the waving of any wand.
One solution might be surprisingly simple: Give the fans what they want, and they'll keep coming back."

This sounds like an amped-up version of all of the non-basketball "experiences" which are driving fans away from Haas.

stu said:

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This sounds like an amped-up version of all of the non-basketball "experiences" which are driving fans away from Haas.

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Yes it does.

Those changes will be more important for football, IMO. There is an untapped market for premium seating and amenities at the Rose Bowl.

BearSD said:

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Those changes will be more important for football, IMO. There is an untapped market for premium seating and amenities at the Rose Bowl.

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Look at how much the yellow seats brought in even when Tedford was here.

Easy money.

If you read his bio his background is cross-branding and corporate partnerships. Think UCLA instead of Marvel, not Main Street Electrical Parade.