Another nice piece in the Chronicle by Marisa, this one focusing on Jayda and her cool shoes!

Quote:

Cal basketball player's shoe designs are a hit, with clients from Bueckers to Kuminga


On any given night, Jayda Noble's sneaker designs grace basketball courts across the country. During men's and women's college weeknight action this fall, cameras capture the Cal forward's colorful creations worn by Indiana guard Myles Rice or TCU star Hailey Van Lith. Or, on a summer night in Seattle, WNBA All-Star Jewell Loyd.

In less than two years, the graduate student's shoe business has gained traction in basketball circles, her clients numbering around 75 and spanning various levels. Golden State Warriors players Jonathan Kuminga and Lindy Waters III recently wore Noble's designs at practices, and she's also hoping to connect with the Golden State Valkyries soon.



Here's a gift link but subscribe if you can...good to support a paper that covers the Bay Area (and Cal) ;-). Also Marta does some shoe designs too... Go Bears!

https://www.sfchronicle.com/sports/college/article/cal-basketball-player-s-shoe-designs-hit-among-19988808.php?utm_source=marketing&utm_medium=copy-url-link&utm_campaign=article-share&hash=aHR0cHM6Ly93d3cuc2ZjaHJvbmljbGUuY29tL3Nwb3J0cy9jb2xsZWdlL2FydGljbGUvY2FsLWJhc2tldGJhbGwtcGxheWVyLXMtc2hvZS1kZXNpZ25zLWhpdC1hbW9uZy0xOTk4ODgwOC5waHA%3D&time=MTczNDY2MzI0MTgwMg%3D%3D&rid=MDAyMjUwYmQtNGY5Ni00OWJkLThkODgtYTNiMDBlNTNkMWI2&sharecount=NQ%3D%3D