My short form answer to why WBB and not MBB?>
Top-level ACC talent in MBB can still generate generational wealth. Both in the NIL world and certainly AFTER college.
For WBB, that level of wealth is only available for the top 20-30 players in the country. So getting a Cal degree is, comparatively, more valuable because a mid-level WNBA contract isn't generational wealth (yet.)