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Cal Athletics Enters Into New Partnership With Nike

January 11, 2023

Cal Athletics has entered into a new three-year agreement with Nike and BSN SPORTS, Director of Athletics Jim Knowlton announced Wednesday. As part of the partnership, Nike and BSN Sports will be Cal's official provider of apparel, footwear and other equipment needs.

The partnership will officially begin on July 1.

"We are excited to enter into this new partnership that allows our 30 sports programs to be outfitted in Nike gear," Knowlton said. "It will continue to elevate our brand while providing our student-athletes and staff the resources they need to compete at the highest level."
About Nike:
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories.
Founded in 1972 as a factory-direct equipment company, BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. We are the ultimate teamwear outfitter of Nike, Under Armour and other national brands. BSN SPORTS is in the unique position to support the athlete and coach from grade school to college and beyond.

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Cal Athletics Enters Into New Partnership With Nike

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