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Cal Basketball

The Cal Berkeley Bears? You've Got to be Kidding

September 21, 2023
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We don’t often do editorials at Bear Insider but rather usually just cover the news and maybe flavor it with our opinion. The views expressed here may or may not represent the views of our full staff but they certainly represent this writer’s view along with a large swath of passionate Cal Athletics fans.

We are the University of California. We are the flagship university of one of the most renowned academic institutions in the world and the flag bearer of one of the oldest and most storied athletic programs in the country, yet in one of the goofiest and egg-headed decisions to come down the pike in many years, a 19-member task force released a recent report recommending that the University of California athletic teams rebrand to the name Cal Berkeley.

In the immortal words of tennis legend John McEnroe: Are you kidding me?

Fight For California. Big C. Sons of California. Hail to California. Toast to California. California Marching Song. California Drinking Song. A collection of some of the most heart-stirring fight songs in all of college athletics and all are California. Not Berkeley but California.

Forget that the Berkeley moniker is tied to an 18th-century Irish bishop who ostensibly supported slavery and reportedly purchased as many as five slaves during his brief tenure in the United States. With the progressive nature of our great university, the Berkeley name may well be abandoned at some point near in time and where would that leave our confused and beloved Cal Berkeley Bears?

The recommendation was made to help prevent the confusion that Cal’s many common monikers have engendered over the years. Cal. Cal-Berkeley. UC Berkeley. The University of California. The Univesity of California Berkeley. The list goes on.

People are confused. We get it. What graduate of our great university has not had to offer a second or third version of our university’s name to help quell the confusion of a conversation partner when referring to our university? No rebrand or committee recommendation is ever likely to end that confusion.

Well, let me unconfuse you. Cal Athletics has always been and always should be CAL Athletics. Not Cal Berkeley Athletics. Not UC Berkeley Athletics or anything but Cal, short for California, the flagship school and program of our university. You know, the athletic program that brought you the Big Game rivalry with Stanford that started in 1892. The Wonder Team led by legendary head coach Andy Smith in 1920 that won the Rose Bowl and started a 5-year run of undefeated football. A basketball program started in 1907 and the 1959 team led by legendary coach Pete Newell who won the national championship over a loaded Cincinnati team led by future NBA Hall of Famer Oscar Roberson and national runner-ups the following season. A baseball program that’s been around since 1892 and won two national championships in 1947 and 1957 and has been to the College World Series 6 times overall and the regionals 6 times in the last two decades. Men’s aquatic programs -swimming, water polo and crew who won unprecedented back-to-back national championships the last two years and many more besides that. A men’s rugby program that has won an astounding 33 national championships since 1980. And that’s just for starters.

All of them were won under the banner of California. What makes anyone believe that changing our athletic program’s name to Cal Berkeley - to directly contradict our name of the last nearly century and a half of athletic competition will make people less confused?

This is a bad idea and one that is hopefully destined for the dustbin of bad ideas of history.

Cal, California or bust.

Discussion from...

The Cal Berkeley Bears? You've Got to be Kidding

9,003 Views | 40 Replies | Last: 7 mo ago by Big C
calumnus
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BearHunter said:

MrGPAC said:

Of the schools brought up in this thread:

Texas helmet: Longhorn (Happens to be the shape of a T...unsure if that's on purpose)
Michigan helmet: No school symbol at all.
Ohio State helmet: No school symbol at all.
Florida helmet: "Gators" script
Minnesota helmet: Block M

For schools with nick names instead of the State:
Penn State helmet: No school symbols at all.
Pitt: Script Pitt
Mizzou: Picture of mascot
Ole Miss: Script Ole Miss (On a separate note, how bad is that? Their field goal kicker has "Miss" right there on his helmet!)

Its surprising how many of the flagship schools don't have any symbols at all / blank helmets. Those that do have something on their helmets tend to go by the name on the helmet more than anything else. The only exception to that is the Block letters or pictures of mascots.

If we want to ditch "Cal" and go with "California" we should start by going with a block C, script "Bears", a picture of a bear, a bear paw print (no Cal inside), or just a blank helmet. Until we do we will continue to be "Cal" rather than "California."

Other fun ideas to put on a helmet to piss everyone off (cuz hey, its a Friday, why not?):

"Cali"
Block B
"Bk" (in a box as if on the periodic table)
Crying bear picture

Random aside, if they DO change the name from "Berkeley" do we get to rename Berkelium?

The Cal logo on the helmet is classic and original. While I do like the Block C, other schools like Connecticut, Cornell, and even South Carolina have their own versions of it.


Yeah, I am happy we went back to the glossy dark blue helmets with a California poppy gold script Cal. Such a classic helmet. I just want "California" on the Jersey.
calumnus
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TouchedTheAxeIn82 said:

BearSD said:

I would strongly prefer more "California" and less "Cal".
Totally agree with you. I said this over 10 years ago, the problem with our branding (the confusion over associating our athletic identity with Berkeley) is using the nickname Cal. I suggested putting California on our jerseys, Colorado-style, and mocked up a jersey with Loggy. I still believe having "California" as a fixture on our jerseys will help get us recognized in the same way as Texas, Michigan, Georgia, etc. We all know Texas refers to Austin, Michigan refers to Ann Arbor, and Georgia refers to Athens. People confuse "Cal" with a Cal State school or even UCLA. The consistent use and visibility of "California" will eventually lead to the proper association. California. It refers to Berkeley.




How perfect is that? (Other than looking like iron-on lettering).
CalBandGr8t
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Does this mean that UCLA should rebrand as "Cal Los Angeles" or "Cal LA"?

I don't think so..... :-)

Go, California. (period).


TomBear
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I refuse to refer to Cal-Berkeley.

If we would start winning as "California", then we'd have "Cal" automatically, just like Alabama is "Bama, Pittsburgh is "Pitt", and Missouri is "Mizzou".

Stupid-ass idea to change to Cal-Berkeley.
Big C
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calumnus said:

MrGPAC said:

Of the schools brought up in this thread:

Texas helmet: Longhorn (Happens to be the shape of a T...unsure if that's on purpose)
Michigan helmet: No school symbol at all.
Ohio State helmet: No school symbol at all.
Florida helmet: "Gators" script
Minnesota helmet: Block M

For schools with nick names instead of the State:
Penn State helmet: No school symbols at all.
Pitt: Script Pitt
Mizzou: Picture of mascot
Ole Miss: Script Ole Miss (On a separate note, how bad is that? Their field goal kicker has "Miss" right there on his helmet!)

Its surprising how many of the flagship schools don't have any symbols at all / blank helmets. Those that do have something on their helmets tend to go by the name on the helmet more than anything else. The only exception to that is the Block letters or pictures of mascots.

If we want to ditch "Cal" and go with "California" we should start by going with a block C, script "Bears", a picture of a bear, a bear paw print (no Cal inside), or just a blank helmet. Until we do we will continue to be "Cal" rather than "California."

Other fun ideas to put on a helmet to piss everyone off (cuz hey, its a Friday, why not?):

"Cali"
Block B
"Bk" (in a box as if on the periodic table)
Crying bear picture

Random aside, if they DO change the name from "Berkeley" do we get to rename Berkelium?


I don't want to ditch "Cal" but I want to reassert "California" far more. This week's uniform is the perfect example: we have a small "Cal" on the chest above the numbers. That is where we need "California." We already have "Cal" on the helmets, so repeating it on the uniform is as if "Cal" is our actual name.

Agree. Keep "Cal", but don't overuse it. Once on the uni is enough (well, once on each side of the helmet). More "California"! And let's show that flag!

"Cal Berkeley" is what happens when you form a "task force" to make a decision.
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