BERKELEY – The California women's basketball program has hired Meghin Williams as general manager, head coach Charmin Smith announced Thursday. Williams joins the Golden Bears after spending the last year as an assistant athletics director, chief of staff for Virginia Tech women's basketball. At Cal, her responsibilities will include, but are not limited to, managing revenue-sharing initiatives, NIL partnerships, driving revenue growth, roster-building strategies and overall program operations.
"Meghin has the exact skill set and experience that is required for a women's basketball program to remain competitive in today's college athletics landscape," Smith said. "She has an excellent track record of generating revenue growth, increasing fan and donor engagement and understanding student-athlete needs, and has been a vital piece of the success of some of the top programs in the country."
As general manager at Virginia Tech during the 2024-25 season, Williams was responsible for donor relations, NIL activities, budgeting and student-athlete engagement. She implemented a strategic NIL fundraising plan, managed the program's operating budget and oversaw several key capital projects - which included a locker room and women's basketball offices.
Prior to Virginia Tech, Williams served as assistant to the athletics director and director of operations at the University of North Carolina from 2019-2021. She managed the team's operating budget and daily business operations, identified new business opportunities and drove a significant increase in donor revenue. Williams also oversaw daily operational activities for the marketing, community and operations departments.
From 2018-19, Williams was an assistant director of internal operations at the University of North Carolina, Greensboro, where she managed donor engagement activities that resulted in a 110% increase in donor memberships. She also was the director of operations at Princeton University from 2016-18 where she assisted with donor relations and implemented a marketing plan that saw a 110% increase in student attendance.
"I'm incredibly honored and excited to step into this role as the landscape of collegiate athletics continues to evolve," Williams said. "It's a privilege to help carry the momentum of the success that Charmin, the staff and the student-athletes have established. I am grateful to be a part of the continued growth of this amazing program at one of the most prestigious universities in the country."
A graduate of the University of Nebraska, Williams helped the Cornhuskers to two NCAA Sweet 16 appearances during her playing career, from 2009-13.
