Story Poster
Photo by Rob Edwards / KLC Photos
Cal Basketball

Jim Knowlton Announces Retirement

June 16, 2025
7,199

BERKELEY – Jim Knowlton, who has served as California's Director of Athletics for the past seven years, announced his retirement Monday.

Knowlton, who led Cal's athletic department through an extraordinary time of change and challenge in intercollegiate athletics, will remain in his role through July 1. 

"On behalf of the Cal community, I want to thank Jim for his leadership, his integrity, and his devotion to the academic and athletic success of our student athletes," UC Berkeley Chancellor Rich Lyons said. "Jim's work and accomplishments have set the stage for the next era of excellence across Cal Athletics."

Chancellor Lyons also announced that he will use this period of transition to put in place a new leadership structure. He has appointed current Deputy Athletic Directors Jay Larson and Jenny Simon-O'Neill to be the new co-directors of Cal Athletics. 

Knowlton was named Cal's athletic director on May 21, 2018, and the Golden Bears captured 10 national championships during his tenure. Cal's football program played in four bowl games with Knowlton leading the department and over 100 Golden Bears qualified for a pair of Summer Olympics under his watch.

Cal's graduation success rate (GSR) improved every year while Knowlton oversaw the department except for one when it tied its all-time high at 91 percent. The following year, Cal reached a new benchmark at 93 percent.

"It has been an incredible honor to serve at the University of California, Berkeley, the No. 1 public university in the country," Knowlton said. "The expectation of holistic excellence helps to drive everyone associated with the university, and our department is no exception.  The combination of a world-class education, athletic excellence, an inclusive community, an awe-inspiring location and, most importantly, truly special people, make Cal a magnificent place to serve."

Knowlton helped Cal Athletics navigate the many complicated challenges that came with the COVID-19 pandemic while also leading the department through the most tumultuous period in intercollegiate athletics history. Knowlton's leadership was essential in Cal's move to the ACC as the department continued to compete in one of the nation's four power conferences.

Partly as a result of the increased national exposure the ACC affords, ESPN College Gameday visited Cal last season for the first time.

Knowlton also helped oversee the creation of the Cameron Institute – the leading program for student-athlete development in the country that was made possible from a $12.5 million gift by C. Bryan Cameron.

"I could not be prouder of our Cal Athletics team – the student-athletes, coaches, staff, alums and donors – simply the best," Knowlton said. "I am grateful to have been able to serve side by side with so many amazing individuals!" 

Discussion from...

Jim Knowlton Announces Retirement

1,201 Views | 11 Replies | Last: 3 days ago by BearlyCareAnymore
75bear
How long do you want to ignore this user?
This is a great day for Cal Athletics, and hopefully a turning point to a brighter and more competitive future.
01Bear
How long do you want to ignore this user?
barsad
How long do you want to ignore this user?
&ct=g
calumnus
How long do you want to ignore this user?
The damage he has done is immense and cannot be undone. Hopefully we will survive his legacy. I am just glad I soon won't ever have to look at his face again, hear his voice or read anything he writes (or AI writes for him).
barsad
How long do you want to ignore this user?
Rank these items and people, 1-7, as reasons Cal basketball has failed to have a winning season since 2016-17 and might not see one this decade. I know some of these only entered the scene in the last two years, which is why I'm asking for both the past and the projected future.
Jim Knowlton; Wyking Jones; weak donor base; Mark Fox; NIL system of paying players; the decision to move to the ACC vs some other conference; Markeisha Everett and the Athletics marketing team (that one's for Shocky1); Mark Madsen.
I have my own ranking but I'll hold off because I'm curious to see what people put at the top of the list.
bearsandgiants
How long do you want to ignore this user?
calumnus said:

The damage he has done is immense and cannot be undone. Hopefully we will survive his legacy. I am just glad I soon won't ever have to look at his face again, hear his voice or read anything he writes (or AI writes for him).
It can be undone It will be undone. This is the year we turn everything around, starting with football.
HearstMining
How long do you want to ignore this user?
barsad said:

Rank these items and people, 1-7, as reasons Cal basketball has failed to have a winning season since 2016-17 and might not see one this decade. I know some of these only entered the scene in the last two years, which is why I'm asking for both the past and the projected future.
Jim Knowlton; Wyking Jones; weak donor base; Mark Fox; NIL system of paying players; the decision to move to the ACC vs some other conference; Markeisha Everett and the Athletics marketing team (that one's for Shocky1); Mark Madsen.
I have my own ranking but I'll hold off because I'm curious to see what people put at the top of the list.

Barsad, this is a tough task. You're asking for us to model Cal's situation as a hierarchy of problems when it's really an interlocking network. There are all sorts of interdependencies and one issue, which in isolation is relatively small, can suddenly have a huge amplifying effect on another issue. But here's my crack at it:

#1: Jim Knowlton by far the biggest problem

After that, prioritizing all the other issues doesn't matter because a good Athletic Director would have dealt with them, but before addressing them, a good AD would have shown Carol Christ how a (her) vision for successful athletics required robust football and basketball programs in order to finance all the rest. Now to the other items:
  • Wyking Jones - a good AD would have recognized his incompetence and fired him after a single season
  • Mark Fox - never would have been hired. Other options (Kyle Smith, Todd Golden, blah blah) too numerous to mention.
  • Weak donor base - AD's quick WJ firing and hiring of competent replacement, as well as better engagement with donors, could have turned this around.
  • NIL - a tough nut, but a good AD wouldn't (correction: would)have donor base to draw upon.
  • ACC move - a good AD would have been more proactive when all the realignment stuff hit the fan and prodded/guided Carol on key decisions. Cal's football and basketball programs could have made a much better case for getting into the B1G and/or coordinating with Stanford for more favorable ACC terms

Maybe a "good" Athletic Director wouldn't have been enough, maybe it required a "great" AD and Cal hasn't had one of those in my 70 years on the planet. But hiring a guy who'd spent his entire career as a cog in the machine, waiting for orders from his superiors that he could push down to his subordinates was the wrong way to go.
BearlyCareAnymore
How long do you want to ignore this user?
barsad said:

Rank these items and people, 1-7, as reasons Cal basketball has failed to have a winning season since 2016-17 and might not see one this decade. I know some of these only entered the scene in the last two years, which is why I'm asking for both the past and the projected future.
Jim Knowlton; Wyking Jones; weak donor base; Mark Fox; NIL system of paying players; the decision to move to the ACC vs some other conference; Markeisha Everett and the Athletics marketing team (that one's for Shocky1); Mark Madsen.
I have my own ranking but I'll hold off because I'm curious to see what people put at the top of the list.

You are missing the key issue.

Replacing Martin with Jones is the turning point. Not because Jones was bad, though he was. Because there is no way any sane person/organization makes that hire with an expectation of success. There is only one sane reason to make that hire. You have looked at the finances of the situation and you realize that paying a real coach and hoping for success is a bad return on investment for basketball. I pointed this out several times in the years that followed. Looking at the public financial statements, given that most of the money basketball was making was coming from conference/tv payouts and looking at the difference in ticket revenue and donations in successful years vs. horrid years, the financially prudent thing to do on paper was to hire a cheap coach and become the Washington Generals. Paying the salary you needed to pay for a coach that could succeed and giving them the resources needed to succeed was simply not going to pay for itself in increased ticket sales and donations. I made the point at the time Jones was hired that it meant one of two things. 1. the above; or 2. This Wyking Jones guy was just clearly so brilliant you couldn't let him get out the door. It became very clear very quickly that #2 was not it.

(as an aside, football was never in this situation. Winning at least arguably is a good investment in that ticket sales and donations can pay the cost of resources required to achieve success. The question is whether it is worth the risk that you spend the money and still don't win)

IMO that is the decision that was made by either Michael Williams, Chancellor Christ, or both and that is the fundamental cause of the issue. Had we hired a reasonable coach at that point in time and dedicated reasonable resources to basketball, we should have at least been able to keep going in the middle of the pack. The Jones hire was a giant message that we were essentially tanking the program. Well, I shouldn't say that. I don't think they cared if the program was good or bad. If they happened to luck into a good program while paying no money, they were fine with that. But they weren't going to pay any money.

And you also have to look at Chancellor Dirks' role in this. He fired Sandy Barbour, who wasn't my favorite but she was a reasonable quality, professional athletic director. That would have been fine if he hired a different reasonable quality professional athletic director. But he went cheap and lazy and hired a completely unqualified athletic director in Williams who was essentially just an alum. Hard to argue that wasn't telegraphing Cal's views of the importance of sports and the cheaping out on the basketball decision with hiring Jones.

The coup de grace is that they figured out that they got a lot of blow back for that decision and then decided to try again. But at that point:

1. Most of the damage was already done and now you had to dig yourself out of the hole you created
2. You hired a theoretically professional athletic director and paid the cost of doing so, but you hired a really bad one.
3. You increased the salary you were willing to pay the basketball coach and your really bad athletic director went out and overpaid for a really bad coach because he looked professional on paper.

Frankly, it seems like trashing the program and then regretting was the worst of all worlds. You could have not trashed the program. You could have trashed the program and doubled down on it and at least not chucked money down the toilet. But you chose to trash it, then chuck money down the toilet.

So I think you miss the key issues with who you ask us to rank. Jones is a pawn. He did what he was supposed to do. Fill the chair as cheaply as possible. Yes, it would have changed things if he was good, but he was never meant to be. Markeisha is a rounding error. For marketing to really matter, you have to have something worth marketing. NIL is the system. You either participate in the system or you don't. Fox was terrible, but anyone could see that coming. I'm not thrilled with Madsen nor am I optimistic he can dig this program out, but I think he is a competent coach who could succeed somewhere.

So I will rank who I want to rank:

1. Dirks - chopped the program off at the knees financially and started the mess
1. (tie) Christ - continued the chopping off at the knees financially, then changed her mind, then was in totally over her head in the world of revenue sports, and worse, didn't realize that and bring in somebody who could help, made a terrible AD hire and was buffaloed into extending that hire at too high a cost for far too long a term.
3. Michael Williams who may have just been a pawn in this, but under his watch they tanked the program by going beyond cheap
4. Knowlton very close behind only because at least they signalled that okay, we will pay SOMETHING for the program and somehow I feel that trying comes in ahead of not trying even if your trying is wholly incompetent.

5. Really not a blame thing, but a cause thing that allows all this to happen. As a community we just don't care as much about this as our peers do and that colors everything. We need to come to terms with that. I don't blame anyone for that. You like what you like. You prioritize what you prioritize. A lot of our peers do not prioritize their academic programs as much as we do, and that is crazy to me. But you can't win in basketball if it is a cute hobby to you and to others it is everything.
calumnus
How long do you want to ignore this user?
bearsandgiants said:

calumnus said:

The damage he has done is immense and cannot be undone. Hopefully we will survive his legacy. I am just glad I soon won't ever have to look at his face again, hear his voice or read anything he writes (or AI writes for him).
It can be undone It will be undone. This is the year we turn everything around, starting with football.


The years of abuse of the women swimmers cannot be undone, the lost decade of Wilcox and the over $100 million we will have spent on him and his friends cannot be recovered, getting left behind when the PAC-12 broke up cannot be undone, not hiring Dennis Gates or Kyle Smith when we had the chance cannot be undone…. Even if we eventually get into the B1G, we will have a deficit of roughly $50 million a year vs UCLA for that time period that we will never get back even if we eventually get into the B1G too. The bleeding may eventually stop, but the damage cannot be undone. If we were to assess "damages" it would be $hundreds of millions even if we eventually get into the B1G, and if we don't….

You see football turning around this year? What is the scenario you are hoping for? Wilcox wins 8 and we extend him, then he wins 10 next year? Wilcox wins 8 and we fire him? Is that turning it around? What is the scenario where football turns around this year? Does "turning it around this year" have to mean Wilcox turns into a great, championship caliber football coach?
concernedparent
How long do you want to ignore this user?
BearlyCareAnymore said:

barsad said:

Rank these items and people, 1-7, as reasons Cal basketball has failed to have a winning season since 2016-17 and might not see one this decade. I know some of these only entered the scene in the last two years, which is why I'm asking for both the past and the projected future.
Jim Knowlton; Wyking Jones; weak donor base; Mark Fox; NIL system of paying players; the decision to move to the ACC vs some other conference; Markeisha Everett and the Athletics marketing team (that one's for Shocky1); Mark Madsen.
I have my own ranking but I'll hold off because I'm curious to see what people put at the top of the list.

Looking at the public financial statements, given that most of the money basketball was making was coming from conference/tv payouts and looking at the difference in ticket revenue and donations in successful years vs. horrid years, the financially prudent thing to do on paper was to hire a cheap coach and become the Washington Generals. Paying the salary you needed to pay for a coach that could succeed and giving them the resources needed to succeed was simply not going to pay for itself in increased ticket sales and donations. I made the point at the time Jones was hired that it meant one of two things. 1. the above; or 2. This Wyking Jones guy was just clearly so brilliant you couldn't let him get out the door. It became very clear very quickly that #2 was not it.

I agree with everything you said except this. There are more rising mid major coaches or young assistants of top programs than there are power conference job openings. We could've hired one of them for the same price and had at least a sliver of a chance at being competitive. At the very least, they certainly could do no worse. The Wyking hire was DOA. Waking was a known *******, not respected by the team, and his coaching experience was basically being Pitino's bag man.
BearlyCareAnymore
How long do you want to ignore this user?
concernedparent said:

BearlyCareAnymore said:

barsad said:

Rank these items and people, 1-7, as reasons Cal basketball has failed to have a winning season since 2016-17 and might not see one this decade. I know some of these only entered the scene in the last two years, which is why I'm asking for both the past and the projected future.
Jim Knowlton; Wyking Jones; weak donor base; Mark Fox; NIL system of paying players; the decision to move to the ACC vs some other conference; Markeisha Everett and the Athletics marketing team (that one's for Shocky1); Mark Madsen.
I have my own ranking but I'll hold off because I'm curious to see what people put at the top of the list.

Looking at the public financial statements, given that most of the money basketball was making was coming from conference/tv payouts and looking at the difference in ticket revenue and donations in successful years vs. horrid years, the financially prudent thing to do on paper was to hire a cheap coach and become the Washington Generals. Paying the salary you needed to pay for a coach that could succeed and giving them the resources needed to succeed was simply not going to pay for itself in increased ticket sales and donations. I made the point at the time Jones was hired that it meant one of two things. 1. the above; or 2. This Wyking Jones guy was just clearly so brilliant you couldn't let him get out the door. It became very clear very quickly that #2 was not it.

I agree with everything you said except this. There are more rising mid major coaches or young assistants of top programs than there are power conference job openings. We could've hired one of them for the same price and had at least a sliver of a chance at being competitive. At the very least, they certainly could do no worse. The Wyking hire was DOA. Waking was a known *******, not respected by the team, and his coaching experience was basically being Pitino's bag man.
Not in disagreement. Not saying they couldn't have. Saying they didn't care to. I said it was cheap AND lazy. He was there already. He was dirt cheap. If anything, hiring a coach who was cheap with a chance to become successful was counterproductive because if he became successful you'd have to give him a raise.
Refresh
Page 1 of 1
 
×
subscribe Verify your student status
See Subscription Benefits
Trial only available to users who have never subscribed or participated in a previous trial.