If only they would couple the positive vibes like this dude has, with free tix for students to build lifelong fans, and other fun events, we might see some bounce.
For those that don't know or don't care, at least know that LaRussell has bucked the music industry and has extended the Bay Area's know penchant for going indy rather than let big labels trample upon the artists. This dude sells his record as "pay what you can". He holds concert in small local venues and often does the ticketing (also usually pay what you can) and with the help of his parents, has created a backyard performance space that is drawing all kinds of celebrities and other musical artist to perform and or hangout. One of the big kickers, is that he readily shares what he knows and is trying to help other artists follow the blueprint. He is remarkably successful with zero big record company publicity, airtime, marketing, etc. He represents that Bay Hustle so well.
On top of all that, the young man is always talking about positivity, in the world, in his shows, in people and in actions. He sometimes raps about mental health and it really resonates with a lot of young folks. His shows are a really great vibe with local musicians and singers and now a full choir. Just an interesting dude.
I hope the Cal students and fans too, feel his positive vibe and have a great time.
Go Bears
PS - I mean look at the smile!!!