With respect to the ideal location, more and more people are factoring-in climate, and not just the usual sunny days, but also the the desire (oddly) for more precipitation, they are looking at rainfall totals, what areas are experiencing drought conditions or worse, like dire drought concerns. Those are proving to be quality-of-life matters, certainly life-sustaining ones at some point...
As I type I am looking out over what would normally be Lake Anderson in Morgan Hill, CA. It's a reservoir actually, one that was drained for critical damn repairs, set to take a decade to finish (huge political fiasco). We were evacuated last year due to the fires in this area. Thankfully this year, no fires near us. The largest lake in the county (Santa Clara) is now gone. Missing the view is one thing, the recreation too, but losing the natural fire break and the water source is yet another...
I mentioned in some thread here, maybe a year or two back, about how many folks I know, neighbors, co-workers who had left California. A colleague's family member owns a U-Haul place and commented on the number of rentals leaving the state had kept increasing. We've since seen more data confirming the exodus.
The K-12 educational system is generally regarded as poor in California, usually ranked in the 40s. Several families told me that was a contributing reason, but also the aforementioned drought concerns, which they felt could be very long-lasting, and with that, apt to only get worse. Mentioned also were the intentional electrical blackouts; and the sorry state of affairs that leads to those being deemed prudent decisions. Funny thing, while no one mentioned our roads as a reason for leaving, many of them later said how much better the roads were in their new states. That prompted me to look, and California, according to the Federal Highway Administration, has 38% of its roads in poor condition. Only two states are worse. Not surprisingly, most, including those I know, left because of the cost-of-living expenses, which are relatively high. By most measures, California is in the top 3-5 of most expensive states. Coupled with state and local taxes, California is seemingly always near the top, money matters remain a huge reason why many leave.
Everyone I know who left California told me (I ask these folks the same types of questions) they would have never guessed they would leave someday. It was a gradual realization of the degradation of their quality of life here, that the cost-benefit-analysis eventually pointed them elsewhere. I'd say all of them were generally fine paying more here, for housing, gas, food, etc, even more in taxes, but that they would then expect, paying top dollar, they would receive more in return, a higher standard of living, better schools, roads, etc.
My best friend left a couple years ago. He too was born and raised in California. He's a financial planner, a damn good one too. He simply concluded that there was no good reason why such a rich, high-income state, one that taxes its residents at one of the highest rates, finds itself with one of the highest state debts, per capita and debt-per-income, while delivering relatively poor quality of life attributes.
The natural beauty of the state continues, thankfully. For me too, having beaches about 45 minutes to an hour away remains a reason to stay. That and mostly my parents being here are why I remain. Also, the "ease" of attending Cal games is a factor.
I like somewhat rural areas. West of Portland has my attention, still not far from the ocean, certainly more precipitation. Not too far from an international airport (PDX). Rural parts not far from Reno also, same for SLC…. Interestingly, I am also looking at real estate in Italy, not as an investment per se, but a home for us, somewhere to take the family for 2-3 months over the summers, maybe even during different times of the year. Also other European countries, like parts of Portugal or Croatia have my interest. Back to Italy, weather-wise, parts of it are California-like; which honestly is a bit too hot for me. I'd prefer a little further north. Looking about an hour away from Milan, base of the Alps, near some awesome lakes. For those willing to consider leaving their community or state, there's much more out there if willing to jump a little further…
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