calumnus said:
BearSD said:
calumnus said:
"UCLA can play at 3, USC at 6"
So uCLA and USC will only have home games and never have to travel?
If the B1G wants those slots every week they need 4 WC teams.
The Big Ten doesn't need the late west coast time slot at all.
Their new TV deal puts a game on Fox broadcast at 9 am PT, followed by a game on CBS at 12:30 and then a game on NBC at 5. The 5 pm time slot can be filled with any B1G home game.
Every B1G game other than those three will be on Big Ten Network, FS1, or one of the streaming services or "cable" channels owned by the networks mentioned above. They don't need football games that start at 7 or 7:30 pm PT.
TV won't want eastern or central time zone viewers watching "their" teams in games that end after midnight their time. When UCLA or USC now plays a Pac-12 opponent at 10:30 ET, it's no big deal because the vast majority of the viewers are in the west. In contrast, a TV exec whose network is paying for Big Ten games will think that they are needlessly losing potential viewers if Penn State, Ohio State, etc. plays in LA starting at 10:30 ET.
The B1G doesn't NEED the 6 pm EST and 9 pm EST start times, but if they don't have it they are leaving money on the table. The whole point of all this is increasing revenue.
So you are telling me that if Cal was playing an away game that was on TV at 9 ending at midnight on a Saturday, you wouldn't watch? That is too late for you? The whole success of SNL is that people watch TV late night on Saturdays.
Bars want to have sports on their TVs. Saturday night is a huge night for patronage of drinking places. They would love to be able to have a game their patrons care about. They would love nothing more than to have viewing parties.
Moreover, fans of other teams in the other time zones are watching THEIR team earlier in the day. The later games have the ability to attract a general audience.
It is the huge value West Coast teams have that has barely been tapped. I think the B1G sees this and will expand to 4 or 6, but in the meantime Kliavkoff needs to capture it for the PAC, possibly through an alliance with the ACC, that would have OOC games spread through the season, or PAC-10 neutral site night games in LA or OC, or more likely the addition of SDSU with November featured night games played in Arizona or San Diego.
The TV networks have been broadcasting Pac-12 games every week at 10 or 10:30 pm ET for more than 10 years. It's not an untapped or undiscovered time slot, and they have plenty of data on it.
That data shows good games in that time slot do well on the west coast but don't attract many viewers in the east. Even the best weekly game in that late time slot is typically only about the 10th-most-watched game of its week. Last season, the best showing for a late Pac-12 game was 8th place for the week. Even the most watched late night game of the season had fewer than half the audience of the most watched CFB games that week.
(Oregon-Utah on Nov. 19 and Cal-USC on Nov. 5 were each #8 in their week. You can see the ratings for every CFB game this season here:
https://www.sportsmediawatch.com/college-football-tv-ratings/ )
And those games are maxing the west coast audience to compensate for having almost no eastern time zone audience. A Big Ten opponent with average audience appeal, say Michigan State, isn't going to make fans stay up late to watch. Lesser opponents will do even worse, in all time zones. Minnesota, Rutgers, or Indiana playing a 10:30 ET game at UCLA? The audience size would be so small that only Big Ten Network or a streaming service would want the game, and if the game is on one of those outlets it can be played at any time and doesn't need to fit into one of the noon/3:30/7:00/10:30 ET time windows anyway.
So, yeah, the existing data on games in the late night time slot shows that the time slot would be a poor way to use a game featuring any Big Ten team that has average or above-average appeal to the typical CFB fan. On top of that, the same data shows that games between two west coast teams in that time slot draw audiences that are solid by Pac-12 standards, but not large enough to justify the big dollars of the B1G TV contract that will be costing the TV networks about twice as much as the Pac's contract.