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Cal Athletics Enters Into New Partnership With Nike

January 11, 2023
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Cal Athletics has entered into a new three-year agreement with Nike and BSN SPORTS, Director of Athletics Jim Knowlton announced Wednesday. As part of the partnership, Nike and BSN Sports will be Cal's official provider of apparel, footwear and other equipment needs.

The partnership will officially begin on July 1.

"We are excited to enter into this new partnership that allows our 30 sports programs to be outfitted in Nike gear," Knowlton said. "It will continue to elevate our brand while providing our student-athletes and staff the resources they need to compete at the highest level."
 
About Nike:
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories.
 
About BSN SPORTS:
Founded in 1972 as a factory-direct equipment company, BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. We are the ultimate teamwear outfitter of Nike, Under Armour and other national brands. BSN SPORTS is in the unique position to support the athlete and coach from grade school to college and beyond.

Discussion from...

Cal Athletics Enters Into New Partnership With Nike

7,734 Views | 16 Replies | Last: 1 yr ago by Bobodeluxe
concordtom
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1:01p, 1/11/23
Adios underarmour??
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touchdownbears43
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1:19p, 1/11/23
BSN's involvement suggests we're getting more "ready made" Nike stuff with minimal design input. Prolly to be expected since we're not the Ducks or a more high profile program with clout.
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Bobodeluxe
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1:22p, 1/11/23
Nike Outlet Store School?
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KoreAmBear
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In reply to Bobodeluxe • 1:23p, 1/11/23
Bobodeluxe said:
Nike Outlet Store School?
Gilroy Premium Outlets. We will have a garlic emoji on our jerseys.
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philbert
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1:59p, 1/11/23
Thought Hanes had exclusive dibs!
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calumnus
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In reply to touchdownbears43 • 2:16p, 1/11/23
touchdownbears43 said:
BSN's involvement suggests we're getting more "ready made" Nike stuff with minimal design input. Prolly to be expected since we're not the Ducks or a more high profile program with clout.


If we stick with a classic Cal uniform rather than something Nike comes up with I for one will be much happier than if we were "a high profile" client getting Nike *******ized stuff.

Money is the only issue. Hopefully we are getting good money, but I doubt it. Our brand is down, they know we are desperate and it is Knowlton negotiating on our behalf. We will be fortunate to not be paying them.
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10SBear90
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2:45p, 1/11/23
After fUCLA leaves for the Big10, it would be awesome to become the Jordan brand school in the P10. Nike only has 1 school per conference that wears Jordan brand and right now the baby bruins are it.

Regardless, being a Nike school will be more attractive to prospective recruits than the current situation...
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BearoutEast67
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3:51p, 1/11/23
Good news! Underarm had us in that nasty headlock, trying to kill the Cal brand by not producing products. I will NEVER buy another UA product in my lifetime.
Donate to Cal's NIL at https://calegends.com/donation/
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ColoradoBear
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In reply to calumnus • 4:01p, 1/11/23
calumnus said:
touchdownbears43 said:
BSN's involvement suggests we're getting more "ready made" Nike stuff with minimal design input. Prolly to be expected since we're not the Ducks or a more high profile program with clout.


If we stick with a classic Cal uniform rather than something Nike comes up with I for one will be much happier than if we were "a high profile" client getting Nike *******ized stuff.

Money is the only issue. Hopefully we are getting good money, but I doubt it. Our brand is down, they know we are desperate and it is Knowlton negotiating on our behalf. We will be fortunate to not be paying them.


UCLA is only getting like 500k/yr cash from Nike - they aren't exactly paying a lot for west coast teams these days.

Really hoping the BSNSports aspect still includes free gear for the non rev teams. If all sports other than football and MBB are simply stock designs with a Cal logo on them to keep em cheap, I really don't think that's a problem.

I feel like the Rodgers era Cal Football jerseys were pretty much 'stock' too. Like the Broncos jerseys of the time with gold stripes instead of orange with a solid dark blue base color. WVU had similar jerseys too.
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philly1121
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4:41p, 1/11/23
Love that we have Nike. But where's all the rage about giving money to Phil Knight?

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bearsandgiants
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In reply to philly1121 • 7:04p, 1/11/23
philly1121 said:
Love that we have Nike. But where's all the rage about giving money to Phil Knight?



We're taking money from Phil Knight
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Bobodeluxe
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In reply to bearsandgiants • 7:11p, 1/11/23
bearsandgiants said:
philly1121 said:
Love that we have Nike. But where's all the rage about giving money to Phil Knight?



We're taking money from Phil Knight
You seen the contract?
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CaliforniaEternal
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7:37p, 1/11/23
I'd take anyone as long as it means football jerseys and other normal apparel will be sold again. It's vintage Cal to not sell jerseys for over a year without explaining the situation.
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HoopDreams
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9:22p, 1/11/23
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southseasbear
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In reply to calumnus • 6:09a, 1/12/23
calumnus said:
touchdownbears43 said:
BSN's involvement suggests we're getting more "ready made" Nike stuff with minimal design input. Prolly to be expected since we're not the Ducks or a more high profile program with clout.


If we stick with a classic Cal uniform rather than something Nike comes up with I for one will be much happier than if we were "a high profile" client getting Nike *******ized stuff.

Money is the only issue. Hopefully we are getting good money, but I doubt it. Our brand is down, they know we are desperate and it is Knowlton negotiating on our behalf. We will be fortunate to not be paying them.
I really liked the Big Game uniforms: vintage striping on the sleeves (a throwback to the Wonder Teams!) and no stripes on the pants (stripes make players look smaller), though I'd prefer it with a blue helmet (shiny not matte) with the gold Cal script. Would Nike make that?
Fire Knowlton!
Fire Wilcox!
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Bobodeluxe
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8:39a, 1/12/23
As long as the players are able to sell advertising on their uni's, I'm all in.
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