As I would expect from the Comical, late to the party and not getting it right.
Furd did something unique, they asked faculty, students, donors and alums A LONG TIME AGO how they feel about paying players and the response they got back was for the most part is we don't want to do that.
Unlike at some schools, the Furd AD actually listened to the stakeholders and made the strategic plan different. The focus is on building endowments in all sports, so you can offer more schoolies, retain coaches, have good facilities and spend a lot of time and money going after fits who will focus education over short run NIL. Their view also is NIL, at least for as money for play, is a short run occurrence and will be regulated. Importantly, they also support NIL when not used for pay for play. So by way of example, they have a top woman's golfer who makes over $1 million annually doing NIL for commercials and sponsor names on her social media.
Well this work? So far with football it has not IMO. Furd has a lot of holes to fill having lost players to the Portal and graduation. They would be a good Portal destination for a lot of high academic players if they were competitive in the NIL market (and I think they high school recruiting will fall off as well). The other thing is that NIL really isn't in the full control of the school - just ask USC. It is probably illegal to stop of an independent collective from forming and paying players, and if football falls too far, I expect some alums to start paying players whether the school likes it or not. But right now, the alums seem to be wiling to follow the AD's lead.