From the LA Times about the KC game
'The Saturday game, which the Chiefs won 26-7, was exclusively streamed in most of the country on NBCUniversal's direct-to-consumer service Peacock, which with 30 million subscribers has struggled to reach profitability.
Based on the preliminary ratings for the game, Peacock likely saw a surge in signups and first-time users. The game averaged 23 million viewers, up 6% from last year's prime-time AFC Wild Card game on NBC, according to Nielsen data. It's the largest-ever streaming audience for an NFL game. NBC is calling it the "most streamed event in U.S. history."'
'The Saturday game, which the Chiefs won 26-7, was exclusively streamed in most of the country on NBCUniversal's direct-to-consumer service Peacock, which with 30 million subscribers has struggled to reach profitability.
Based on the preliminary ratings for the game, Peacock likely saw a surge in signups and first-time users. The game averaged 23 million viewers, up 6% from last year's prime-time AFC Wild Card game on NBC, according to Nielsen data. It's the largest-ever streaming audience for an NFL game. NBC is calling it the "most streamed event in U.S. history."'