Return of the Billboards - #WeAren'tLeaving

6,028 Views | 50 Replies | Last: 3 days ago by sycasey
GMP
How long do you want to ignore this user?
Strykur said:

JTfromClash said:

KNBearR said:

If you consistently win Football Games you won't need to do any advertising.
The team will do the advertising for you.
The stadium will be filled to capacity for every game.
You might even be able to remove those embarrassing end zone tarps and make those seats available to the fans.
It all about winning !
Just a Thought.

Point being Cal should be trying to fill up Memorial for every game! East Bay residents should the easy fruit to pick!

We have yet to win a home game worth a damn this decade so that's a hard sell until we do


Please don't take the 2020 win vs Oregon away from me.
MinotStateBeav
How long do you want to ignore this user?
calumnus said:

HoopDreams said:

calumnus said:

HoopDreams said:

GCGBear said:

KNBearR said:

If you consistently win Football Games you won't need to do any advertising.
The team will do the advertising for you.
The stadium will be filled to capacity for every game.
You might even be able to remove those embarrassing end zone tarps and make those seats available to the fans.
It all about winning !
Just a Thought.


This is the easy excuse. And it's not necessarily true. There are schools out there that do great marketing for equally mediocre programs and sell out games. There are also many studies showing successful products still need promotion.

agree GCG

this is a good example. article from the WSJ that describes how a no-name baseball team is sometimes out selling the city's pro MLB team ... here's the link (subscription needed) and an excerpt.

This makes me think of the Calgorithm who captured the attention of locals, opponents, news media and players with their zanny posts


How the Savannah Bananas Are Reinventing Baseball, One Crazy Sellout at a Time - WSJ

What does the Man in the Yellow Suit know?

I went looking for the answer on a recent afternoon at Camden Yards. In a few hours, this major-league ballpark would be packedall 45,000 or so of its seats filled for a sold-out baseball spectacle.

No, not the hometown Orioles, currently marinating in last place.

The Savannah Bananas.

In recent years, the Bananas have become an inescapable phenomenon, a traveling revue that mixes the charm of old vaudeville, the creativity of the Harlem Globetrotters and the fan loyalty of the Grateful Dead.
Playing an unserious version of a game that takes itself seriously, the Bananas have their Scrooges and eye rolling skeptics, naturally.

And yet the butts-in-seat data is undeniable.

Yes, some Banana fever can be attributed to social media, where the team's silliest highlights are perfect snacks for scrolling virality. The Bananas have a staggering 10 million followers on TikTok. They have a spinoff team, the Party Animals, with three million followersmore than the Los Angeles Dodgers.

Virality doesn't always translate to sales, but the Bananas built a paying audience. It likely helps that they've kept prices low. In Baltimore, the most expensive seat was $60

The Bananas play an extremely innovative and very entertaining brand of baseball. That is quite different than playing a losing, low scoring, boring brand of football and expecting "marketing" to fill the seats. It is the product that needs to be more exciting, including more scoring, more winning and featuring local stars (The Jet would have been perfect). .

Schools that draw well despite losing tend to play in areas without pro teams competing and so they attract non-affiliated fans.

Cal is in a unique situation as we used to compete with more pro teams and our fan base became mostly students and alums, but those teams have either moved out of the area or just further from the fans in immediate area. Advertising to connect with those non-affiliated fans (as Sebasta is doing) makes complete sense. However, once new fans give us a try we cannot disappoint and bore them, we need to follow up with a good winning/exciting product.


I'm not suggesting we copy the bananas. I'm saying an innovative marketing campaign can help bring fans, even against pro competition. the bananas spend zero on traditional marketing, but have maximized social media which is much much cheaper, and yet they have a huge following.

Our version of banana's social media marketing is the Calgorithm. They've made a difference in one year, but certainly Cal needs traditional marketing also.

I've been exploring social media for a couple years to see what works and what doesn't. I've also advocated Cal use Tik Tok much more (they have a meager presence now), but if they are really trying to reach students and a younger audience, they need to be on Tik Tok yesterday.



Agreed. It is the best way to reach the student especially. The Calgorithm pointed at the direction we should be going, including embracing our "woke" reputation but with a HUGE sense of humor.

I think what makes Sebasta's current effort important is to get the message out that everyone is welcome to adopt the Bears as their local team and have a great time at Memorial Stadium (or Haas), that Cal fandom is not just for students and alums.

However, I do think it is inportant we don't continue to let Learfield run the game day like we are a generic minor league team. Traditions, marching bands, fight songs etc are part of what makes college sports unique and should be part of the attraction for fans. There can be new traditions (they all were at one point), but they need to be unique to Cal and reflect our wit, intelligence and cool.


I'd like to see the Cal Marketing office make a concerted effort when they are signing deals to tell the advertisers that we are not going to destroy the game day experience, so the money you give us will be for peripheral advertisement and not impacting the game day experience for fans and they have to stick to that. Too many of these clowns are taking the easy money and making a mockery of the entire event.
HighlandDutch
How long do you want to ignore this user?
MinotStateBeav said:

calumnus said:

HoopDreams said:

calumnus said:

HoopDreams said:

GCGBear said:

KNBearR said:

If you consistently win Football Games you won't need to do any advertising.
The team will do the advertising for you.
The stadium will be filled to capacity for every game.
You might even be able to remove those embarrassing end zone tarps and make those seats available to the fans.
It all about winning !
Just a Thought.


This is the easy excuse. And it's not necessarily true. There are schools out there that do great marketing for equally mediocre programs and sell out games. There are also many studies showing successful products still need promotion.

agree GCG

this is a good example. article from the WSJ that describes how a no-name baseball team is sometimes out selling the city's pro MLB team ... here's the link (subscription needed) and an excerpt.

This makes me think of the Calgorithm who captured the attention of locals, opponents, news media and players with their zanny posts


How the Savannah Bananas Are Reinventing Baseball, One Crazy Sellout at a Time - WSJ

What does the Man in the Yellow Suit know?

I went looking for the answer on a recent afternoon at Camden Yards. In a few hours, this major-league ballpark would be packedall 45,000 or so of its seats filled for a sold-out baseball spectacle.

No, not the hometown Orioles, currently marinating in last place.

The Savannah Bananas.

In recent years, the Bananas have become an inescapable phenomenon, a traveling revue that mixes the charm of old vaudeville, the creativity of the Harlem Globetrotters and the fan loyalty of the Grateful Dead.
Playing an unserious version of a game that takes itself seriously, the Bananas have their Scrooges and eye rolling skeptics, naturally.

And yet the butts-in-seat data is undeniable.

Yes, some Banana fever can be attributed to social media, where the team's silliest highlights are perfect snacks for scrolling virality. The Bananas have a staggering 10 million followers on TikTok. They have a spinoff team, the Party Animals, with three million followersmore than the Los Angeles Dodgers.

Virality doesn't always translate to sales, but the Bananas built a paying audience. It likely helps that they've kept prices low. In Baltimore, the most expensive seat was $60

The Bananas play an extremely innovative and very entertaining brand of baseball. That is quite different than playing a losing, low scoring, boring brand of football and expecting "marketing" to fill the seats. It is the product that needs to be more exciting, including more scoring, more winning and featuring local stars (The Jet would have been perfect). .

Schools that draw well despite losing tend to play in areas without pro teams competing and so they attract non-affiliated fans.

Cal is in a unique situation as we used to compete with more pro teams and our fan base became mostly students and alums, but those teams have either moved out of the area or just further from the fans in immediate area. Advertising to connect with those non-affiliated fans (as Sebasta is doing) makes complete sense. However, once new fans give us a try we cannot disappoint and bore them, we need to follow up with a good winning/exciting product.


I'm not suggesting we copy the bananas. I'm saying an innovative marketing campaign can help bring fans, even against pro competition. the bananas spend zero on traditional marketing, but have maximized social media which is much much cheaper, and yet they have a huge following.

Our version of banana's social media marketing is the Calgorithm. They've made a difference in one year, but certainly Cal needs traditional marketing also.

I've been exploring social media for a couple years to see what works and what doesn't. I've also advocated Cal use Tik Tok much more (they have a meager presence now), but if they are really trying to reach students and a younger audience, they need to be on Tik Tok yesterday.



Agreed. It is the best way to reach the student especially. The Calgorithm pointed at the direction we should be going, including embracing our "woke" reputation but with a HUGE sense of humor.

I think what makes Sebasta's current effort important is to get the message out that everyone is welcome to adopt the Bears as their local team and have a great time at Memorial Stadium (or Haas), that Cal fandom is not just for students and alums.

However, I do think it is inportant we don't continue to let Learfield run the game day like we are a generic minor league team. Traditions, marching bands, fight songs etc are part of what makes college sports unique and should be part of the attraction for fans. There can be new traditions (they all were at one point), but they need to be unique to Cal and reflect our wit, intelligence and cool.


I'd like to see the Cal Marketing office make a concerted effort when they are signing deals to tell the advertisers that we are not going to destroy the game day experience, so the money you give us will be for peripheral advertisement and not impacting the game day experience for fans and they have to stick to that. Too many of these clowns are taking the easy money and making a mockery of the entire event.

Are you saying you don't like the Waste Management garbage/recycling/composting sorting contest?
Griztooth
How long do you want to ignore this user?
Love the billboard ads, perfect as is.

Also, With a suggested option
Add.
". This Is BEAR TERRITORY. "
Under were not leaving…..
BearForceOne
How long do you want to ignore this user?
Griztooth said:

Love the billboard ads, perfect as is.

Also, With a suggested option
Add.
". This Is BEAR TERRITORY. "
Under were not leaving…..


How about: "The BAY is Bear Territory!"
sycasey
How long do you want to ignore this user?
Bobodeluxe said:

Dykes brought some variation of that to Berkeley, and was run out of town on a rail by certain donors who demanded a square jaw.

Except he was always looking for the next flight out of town anyway.
Anarchistbear
How long do you want to ignore this user?
Actually there is a local team doing some effective local targeted marketing and that is the Oakland Ballers

https://tickets.oaklandballers.com/?utm_source=google&utm_medium=cpc&utm_campaign=pmax_ticket_conversion_di&gad_source=1&gad_campaignid=22497308304&gbraid=0AAAAA9mgWGHYH75ClgxJkEs8CLxrbkdxG&gclid=EAIaIQobChMIwJ_VhNH0jgMV1c_CBB1XjjYIEAAYASAAEgI9CfD_BwE

calumnus
How long do you want to ignore this user?
sycasey said:

Bobodeluxe said:

Dykes brought some variation of that to Berkeley, and was run out of town on a rail by certain donors who demanded a square jaw.

Except he was always looking for the next flight out of town anyway.

Not initially. He really wanted the Cal job, he knew the area well and wanted to raise his family here. But he was replacing Tedford, who was beloved and many thought should not have been fired, has a Texas accent and didn't adapt to the culture well ("Pigskins and Pearls"), is pudgy, ran Air Raid which many older Cal fans thought was "gimmicky" and started freshman Goff who many on this board disparaged ("small hands") over fan favorite Kline.

However it was that disastrous losing first season when we had almost no heathy scholarship DBs plus all of the above that sealed his fate at Cal.

He was a bad cultural fit, replaced a legend, lost too many games early and was hated by the majority of Cal fans, certainly the vast majority on this board who made their complaints to Williams and he knew it. The fact he got fired for doing what nearly all coaches do and that was rejoiced was evidence he was not wanted at Cal but knew he had other options (was hired at SMU that same year). Tedford interviewed elsewhere and got a raise. Wilcox interviewed at Washington and then Oregon twice and got a raise and a six year extension. Snyder interviewed at ASU and everyone blames Bockrath for not countering.

The bottom line is firing Dykes for interviewing is stupid. If you don't want him, let him go and avoid the huge payout. But blaming a coach that you hate for looking elsewhere is nuts. I don't hate Wilcox, but I was hoping he would take the Oregon job.
HoopDreams
How long do you want to ignore this user?
The billboard ads are a GREAT example of what I'm talking about, which is why I posted about the Bananas. Social media and the Calgorithm is another example

These types of grassroots marketing can reach a different audience, and probably with messages that the University wouldn't probably do in many cases

However I also posted what Oregon is doing with their tie dye promotion

Each type of marketing can contribute to reaching audiences and lead to more interest, eyeballs and attendance (leading to more success)

Griztooth said:

Love the billboard ads, perfect as is.

Also, With a suggested option
Add.
". This Is BEAR TERRITORY. "
Under were not leaving…..
Sebastabear
How long do you want to ignore this user?
A couple of better images of the billboards live



Sebastabear
How long do you want to ignore this user?
Duplicate
Big C
How long do you want to ignore this user?
calumnus said:

sycasey said:

Bobodeluxe said:

Dykes brought some variation of that to Berkeley, and was run out of town on a rail by certain donors who demanded a square jaw.

Except he was always looking for the next flight out of town anyway.

Not initially. He really wanted the Cal job, he knew the area well and wanted to raise his family here. But he was replacing Tedford, who was beloved and many thought should not have been fired, has a Texas accent and didn't adapt to the culture well ("Pigskins and Pearls"), is pudgy, ran Air Raid which many older Cal fans thought was "gimmicky" and started freshman Goff who many on this board disparaged ("small hands") over fan favorite Kline.

However it was that disastrous losing first season when we had almost no heathy scholarship DBs plus all of the above that sealed his fate at Cal.

He was a bad cultural fit, replaced a legend, lost too many games early and was hated by the majority of Cal fans, certainly the vast majority on this board who made their complaints to Williams and he knew it. The fact he got fired for doing what nearly all coaches do and that was rejoiced was evidence he was not wanted at Cal but knew he had other options (was hired at SMU that same year). Tedford interviewed elsewhere and got a raise. Wilcox interviewed at Washington and then Oregon twice and got a raise and a six year extension. Snyder interviewed at ASU and everyone blames Bockrath for not countering.

The bottom line is firing Dykes for interviewing is stupid. If you don't want him, let him go and avoid the huge payout. But blaming a coach that you hate for looking elsewhere is nuts. I don't hate Wilcox, but I was hoping he would take the Oregon job.

Agree. Dykes' biggest problem with being here longer was not that he was dying to get back to Texas (although that is what he saw himself eventually doing), it was that Cal wasn't supporting his football program enough.

We support it quite a bit more now than we did ten years ago, thank goodness, although we need to go even further.
Strykur
How long do you want to ignore this user?
Big C said:

calumnus said:

sycasey said:

Bobodeluxe said:

Dykes brought some variation of that to Berkeley, and was run out of town on a rail by certain donors who demanded a square jaw.

Except he was always looking for the next flight out of town anyway.

Not initially. He really wanted the Cal job, he knew the area well and wanted to raise his family here. But he was replacing Tedford, who was beloved and many thought should not have been fired, has a Texas accent and didn't adapt to the culture well ("Pigskins and Pearls"), is pudgy, ran Air Raid which many older Cal fans thought was "gimmicky" and started freshman Goff who many on this board disparaged ("small hands") over fan favorite Kline.

However it was that disastrous losing first season when we had almost no heathy scholarship DBs plus all of the above that sealed his fate at Cal.

He was a bad cultural fit, replaced a legend, lost too many games early and was hated by the majority of Cal fans, certainly the vast majority on this board who made their complaints to Williams and he knew it. The fact he got fired for doing what nearly all coaches do and that was rejoiced was evidence he was not wanted at Cal but knew he had other options (was hired at SMU that same year). Tedford interviewed elsewhere and got a raise. Wilcox interviewed at Washington and then Oregon twice and got a raise and a six year extension. Snyder interviewed at ASU and everyone blames Bockrath for not countering.

The bottom line is firing Dykes for interviewing is stupid. If you don't want him, let him go and avoid the huge payout. But blaming a coach that you hate for looking elsewhere is nuts. I don't hate Wilcox, but I was hoping he would take the Oregon job.

Agree. Dykes' biggest problem with being here longer was not that he was dying to get back to Texas (although that is what he probably saw himself eventually doing), it was that Cal wasn't supporting football enough.

We support it quite a bit more now than we did ten years ago, thank goodness, although we need to go even further.

That anecdote where he mentioned in his first year that he had to end a practice so the band could use the field told him all he needed to know regarding campus priorities and that he was never going to run the show he wanted to in Berkeley.
HoopDreams
How long do you want to ignore this user?
Sebastabear said:

A couple of better images of the billboards live



very cool !
HoopDreams
How long do you want to ignore this user?
https://www.instagram.com/reel/DNRhH8Xyfec/
sycasey
How long do you want to ignore this user?
Seems like Ron gets it.

Refresh
Page 2 of 2
 
×
subscribe Verify your student status
See Subscription Benefits
Trial only available to users who have never subscribed or participated in a previous trial.